Yawen Hu Email and Phone Number

Gained a deep understanding of the luxury retail sector and delivered excellent customer service by providing each client with a unique customer experience. Duties included:- Creating a comfortable environment for the clients- Finding out customers' needs and offering advice- Educating the customer about Miu Miu’s brand ethos and values- Pushing the sale of weaker products and cross-selling products from all departments - Building customer loyalty by engaging with them and discovering their tastes and preferences

Responsible for managing âmè concept’s Instagram and Facebook feeds. Increased their following base by 20% in 2 months. Duties included:- Regularly posting imagery and content that reflected the brand’s aesthetic and values- Ensuring that the company had a consistent message across both channels- Contacting bloggers and digital influencers to arrange potential brand collaborations

Worked alongside a senior sales assistant team in order to achieve store sales targets and communicate the message of such unique luxury brand as Marni. Duties included:- Providing outstanding customer service as well as professional fashion advice, aiming to establish a long-term relationship with customers- Mantaining visual standards high at all times- Providing weekly feedback to the Buying Team in order to always offer spot-on products to customers

UNIVERSITY LIVE PROJECT - International Fashion Communications moduleDevised a creative integrated international communications programme to assist Rapanui with its overseas expansion in Canada. The main areas covered within the project include:- Researching Rapanui’s current market position- Analysing the trends and behaviour of the new Canadian target customer- Exploring contemporary marketing and communication methods- Devising an appropriate integrated communications plan to suit Rapanui’s ethos and values- Producing a campaign calendar- Controlling budget effectively

Worked as part of a team to produce a marketing plan for P&O Cruises' weddings on board package.- Researched P&O's competitors marketing strategies.- Analysed target customer trends and behaviours.- Devised a marketing plan.- Produced a press release and a list of target press.

- Actively greeting customers and making sure to provide an enjoyable retail experience.- Talking to customers to understand their needs and offering advice if requested.- Assisting with visual merchandising.- Operating the till and handling consumers’ returns.- Maintaining the store tidy and clean at all times.- Receiving deliveries, unpacking and re-shelving or storing stock.