Cindy Yawen Yang Email & Phone Number

Santa Monica, California, United States

Santa Monica, California

Santa Monica, California

• Oversee 20+ direct and programmatic campaigns at once for Fortune 500 clients to secure revenue and perform pre-launch activities including: campaign builds, site list adjustments, creative snippet generation, troubleshoot to ensure timely and accurate campaign launch • Manage day-to-day programmatic technical aspects across multiple Demand Side Platforms including troubleshooting ad tag issues, setting bid strategies, performance monitoring, implementing optimizations using data• Provide strategic analysis and insight on campaign delivery and optimizations against client KPIs

Santa Monica, California

Santa Monica, California

Greater Chicago Area

Collaborated with a team of graduate students as part of Medill IMC's Immersion Quarter internship project.• Conducted internal research through 15 in-depth employee interviews and company materials to draw insights• Built a compelling talent brand based on internal and external market research to enhance talent recruitment by 15%• Achieved over 20% increase in candidate response rate through drafting cultural-centric recruiting mail templates • Delivered a final presentation covering culture assessment, market insights, competitive analysis, positioning, employer value definition, talent brand statement, communication strategy and tactics, and success metrics

Venice, Ca

• Served as primary analyst for over 50 media campaigns, providing actionable insights on delivery, performance, ROI• Created client-facing reports and databases relating to campaign performance and analysis through Google DFA • Conducted testing and troubleshooting of tags and creative to identify issues that might impact implementation

Venice, Ca

• Developed & implemented a thorough social media strategy plan for Latina Glam campaign• Create social messages for Latina Glam campaign and consistently post to social media channels• Monitored sweepstakes contest throughout the entire campaign• Managed video content through JW player and edited videos for social media use• Conducted social media data analysis at the end of the campaign• Created ad copy for Twitter and Facebook ads

Santa Monica, Ca

• Managed and executed multi-platform social media plan for customer engagement and SEO• Researched, composed, and promoted blog posts focused on money transfer industry• Developed strategies for targeted marketing to US immigrant groups

Greater Los Angeles Area

• Researched and created content for social media outlets that matches company’s vision• Developed weekly calendars to strategically determine the timing of each posting• Conducted monthly analysis to identify trends and improve social media marketing

Greater New York City Area

• Analyzed affiliated marketing program through various software and network such as Impact Radius, increasing the cost-effectiveness of the program• Managed inventory and processed online orders

Greater Los Angeles Area

• Managed multiple social media sites by taking and uploading pictures, increasing the followers by 10%• Researched and reached out to over 50 emerging fashion bloggers to advertise the brand

Master’S Degree, Integrated Marketing Communications

Bachelor Of Science (Bs), Business Administration And Management, General