Yaxuan Han Email and Phone Number
Yaxuan Han is a Business Intelligence Analyst @hear.com | Miami Herbert Business School MSBA 23' | Warrington College of Business M.S. Marketing 22' | SQL, Python, R, Power BI, Tableau at hear.com. They is proficient in French, Korean and English.
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Business Intelligence AnalystHear.Com Oct 2023 - PresentMiami, Florida, United States -
Customer Reviews Analysis Capstone ProjectDeloitte Jan 2023 - May 2023Miami, Florida, United States• Conducted sentiment analysis and built a model using Natural Language Processing to analyze text reviews independent of the star ratings to calculate polarity scores (NLTK).• Designed and implemented a loyalty program with a personalized recommendation system, utilizing collaborative filtering to generate personalized product recommendations.• Developed and implemented a topic modeling technique using Non-negative Matrix Factorization to analyze text reviews, resulting in the identification of key themes and topics present in the data.• Developed and integrated an RPA algorithm using AWS Lambda, Amazon SageMaker, and AWS Step Functions to generate personalized emails. Improved the efficiency and effectiveness of email marketing campaigns for the customer loyalty program. -
Digital Marketing InternBluefocus Jul 2019 - Aug 2019Beijing, China• Conducted market research on “Private Traffic”. Became the first intern to hold the sharing meeting in the company.• Utilized SQL and Tableau for performance analysis, identified top-performing sales and engagement channels, and provided strategic insights for future marketing strategies.• Participated in planning the “upgrade” transformation of Xiabu Catering Management Company (XIAXF). Conducted Key Opinion Leader performance and created detailed Tableau dashboards to monitor influencer campaign’s earned media values, engagements, and impressions. The campaign received 210K views and 2K interactions and gained 7.6K followers. -
Digital Marketing InternDentsu China 电通中国 Jul 2018 - Aug 2018Beijing, China• Researched the top 10 competitors for clients by evaluating metrics such as customer demographics, marketing strategies, social media performance and financial reports to assess profits brought by social platforms. Created reports and presentations that highlight actionable insights for the management team.• Generated weekly Power BI dashboards to monitor advertising performance and reported insights to the director on recommendations on bidding, targeting regions, budget allocations, etc. and adjusted strategies accordingly.
Yaxuan Han Education Details
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Business Analytics -
Brand Strategy -
Information Management And Information System
Frequently Asked Questions about Yaxuan Han
What company does Yaxuan Han work for?
Yaxuan Han works for Hear.com
What is Yaxuan Han's role at the current company?
Yaxuan Han's current role is Business Intelligence Analyst @hear.com | Miami Herbert Business School MSBA 23' | Warrington College of Business M.S. Marketing 22' | SQL, Python, R, Power BI, Tableau.
What schools did Yaxuan Han attend?
Yaxuan Han attended University Of Miami Herbert Business School, University Of Florida - Warrington College Of Business, Emlyon Business School, Shandong University Of Science And Technology.
Who are Yaxuan Han's colleagues?
Yaxuan Han's colleagues are Mohd Areeb, Alisha Desour, Jhansi Kasireddy, Alyssa Thomas, Alexie Tether, Madesh Kumar, Chris Norris.
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