Yevgeniya A. Yushkova (Yay) Email & Phone Number

United States

Ignite Your Potential, Master the Fashion Industry with Expert Insights!we are pioneering the intersection of fashion and technology, transforming how fashion is designed, produced, and experienced. Our mission is to revolutionize the fashion industry by integrating cutting-edge technology with sustainable, efficient practices that empower designers.

Patchwork helps brands implement an agile "pull" supply chain that substantially reduces deadstock (from ~25% to ~5%) and allows brands to chase best-sellers. It also releases capital from onerously high inventory stock commitments so that brands can invest in growth instead. Its first client brand 6x profits in 24 months as a result of its transformation.

Supporting the strategic growth and direction of a non-profit platform dedicated to equipping high school and college students with practical business and fashion skills. Fashionpreneur HUB bridges traditional education with real-world experience, preparing students to excel across industries.In an advisory capacity, contributions include helping develop a.

Venice, CA, US

• Strategically creating partnerships and opportunities with retailers, manufacturers, and brands through exclusive Private Label programs, Strategic consulting, Licensing, and Promotional Products. Rapid product.
• Creating a brand identity and brand strategy to present a unified message across all mediums and channels.
• Conducting in-depth data analysis and performance monitoring to identify opportunities to optimize and expand with the goal of eliminating waste and growing profitability.
• Design a product line that is proprietary to the customer, reflecting brand strategy and unique marketing position.
• Creatively executing speed-to-market strategies while identifying the white space and forecast trends in the market with the ability to react quickly and efficiently with performance-driven products.
• Using extensive market analysis and sales data; conceptualizing, designing, and developing product assortment that best fits the target demographic's demand and meets the house brand vision.

Venice, CA, US

• Pioneered the launch of YAY functional apparel brand and continued management of this international company meeting the luxury brand needs of high-end boutique stores and large department stores, building a strong.
• Leveraged a presence on Amazon and other e-Commerce sites to bolster online revenue by 250%. Defined pathways for B2B and B2C channels and led outreach to buyers and other stakeholders.
• Led the sourcing and qualification of vendors and production partners; managed material and production costs to maintain 85% product margins for all products.
• Expanded staff from two to 25 professionals and created a customer base of 35 accounts. Developed and launched an apprenticeship program to train the next generation of designers, product developers, manufacturers, and.

Venice, CA, US

Designed, developed and produced apparel house brands for small to medium size fashion companies with achieved revenue growth of 450% while maintaining margins in under 3 years.

Winston-Salem, North Carolina, US

• Under a one-year contract, led the Merchandising team and assortment planning of athletic apparel and sports-licensed products while building a foundation to support the growth of the college athletics official.
• Under 3 months developed 12 private label brands from concept to launch including complete build of: supply chain, product development and production process and tools such as; Line Plan, Buy plan, PLM system.
• Negotiated and improved terms to secure product margin improvement by an average of 200 bps on all general merchandise.
• Secured 500 - 700 bps higher on private label product margins compared to the same or alike product from general merchandise assortment.
• Led Merchandising team, assortment planning, and multi-category management in merchandise buying
• Designed master processes across the organization to support successful Retail Merchandising and Buying, Product Development, Sourcing, and Licensing functions along with tools such: as RACI, master process maps, Value.

Westchester, Illinois, US

• Fulfilled a critical role driving revenue for the largest campus store operator in North America, with a focus on innovation and developing seasonal merchandising plans for private label athletic apparel and.
• Within two years, developed a national private label brand forecasted to generate $80M by 2026, available through online channels and in 1200 campus retail stores.
• Built a supply chain to support complex retail model for the brand, including apparel and consumer goods products, fabrics, and trims, establishing alternate suppliers to avoid disruptions in the supply chain..
• Achieved rapid production turnaround time and developed an art template system enabling production artists to scale with 95% accuracy, an increase from 40%.
• Launched the Shirt Bar in campus stores, empowering customers to customize products within 30 seconds per item securing up to 72% margin and expanding assortment to over 50,000 possible variations using with minimal.
• Established the assortment and product setup for the Direct Ship Vendor program to support e-commerce operations, enabling the company to sell and deliver products using Print on Demand with zero inventory commitments.

• Under one-year contract lef vision, strategy, and execution for e-Commerce business development and operations as a consultant for this provider of world-class solutions for top fashion and beauty influencers as well.
• Served as the architect of a roadmap to govern business development and operations within a start-up environment.
• Innovated supply chain and development processes to achieve brand launch, product delivery, and shipping targets.
• Assumed a hands-on role managing the e-Commerce retail operations of some of the top influencers in the nation.
• Led negotiations of the terms of investment and partnership deals, reconciling risk and reward.
• Engaged in cost-benefit analysis, and introduced cost containment initiatives forecasted to achieve 15% savings.

Charlotte, North Carolina, US

• Hired in an interim short-term contract role to manage private label brand product design and brand development under the Versona Brand for 66 locations of this retailer of women's fashions and accessories, navigating.
• Achieved double-digit sales increases in one quarter by redefining brand identity and a target market. Additionally, developed cost and budget strategies to lower expenses by 4%.
• Drove internal redesign of the Versona assortment under a private label brand in three weeks, well ahead of the projected six-month target.
• Based on a forecasted $278M in Versona Brand sales, this will improve average product margins from 50% to 70%, resulting in $5M in additional profit.
• Worked with product development team leaders to devise seasonal product calendars for multiple categories.
• Trained the Merchandise, Buying, and Design teams to build awareness of the product and product development processes; additionally, assembled a strong design team delivering results under aggressive deadlines.

US

• Increased annual volume from $1.5 million wholesale to over $8 million by leading contemporary and missy collections design, development, and production. Developed, pitched and directed all private label projects with.
• Recruited, developed and managed staff based on the company needs to maintain projected growth from 10 people operations to a Design and Product Development teams of total 30+ employees
• Consistently improved and met target margins of 65% and up by managing sales and margin dollar performance for domestic and imported products. Sourced, identified and negotiated fabrics, trims, outsourced labor..
• Achieved four to six week production turnaround time instead of three months of industry standard by sourcing and building a production strategy with local factories aligned with product and material commitments
• Developed a size/fit standard for the Brand to assure consistency of the product fit, which led to a consistent growth of a long-term clientele and consumer following. Reviewed lab dips, strike offs, fit/proto sample.
• Saved over 30% of the marketing budget by creating a complete branding package, including: brand identity, logo, stationery, website and marketing materials, used in over 23 trade shows

Successfully overcame the challenge to design and sample complete spring/summer ’07 collection for Contemporary/Bridge market 3 weeks before Magic tradeshow under short-term contract.

Played a vital role in every stage of Contemporary collection development and merchandizing. Identified current fashion trends and designed apparel product line leading the brand to success in Domestic and European markets.

Jakarta Selatan, Jakarta, ID

Illustrated two fashion textbooks for John Robert Powers and led content coordination between illustrations and textbook content. Project base position

Los Angeles, California, US

Successfully designed and developed collections of 200+ styles per season for several multi-brand companies in the Contemporary and Luxury market.

Lean Six Sigma Black Belt

Bachelor Of Fine Arts - Bfa, Illustration And Commercial Art

Associate Of Arts - Aa, Fashion Design

Associate Of Arts - Aa, Illustration And Commercial Art