Yevgeniya A. Yushkova (Yay) Email and Phone Number
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Are you a retailer or a consumer brand owner looking to increase product margins and build a customer acquisition? Challenged by underperforming private label initiatives?Looking to transform your vision into a thriving business?I’ve been in your position:✅ Launched 19 multimillion-dollar private label brands for multibillion-dollar retailers.✅ Led manufacturing brands and retail teams to significant growth in challenging markets.✅ Started and sold a fashion brand with positive ROI on a lean, self-funded budget.✅ Proven track record of increasing margins and maximizing sales.I can help you achieve similar success.As a Fashion & Retail Business Consultant and Coach with experience in Retail & Manufacturing, my expertise spans Private Label, Merchandising, Creative Direction, Design, Product Development, and Supply Chain management. I hold a Lean Six Sigma Black Belt, optimizing processes and driving continuous improvement for margins and bottom-line profitability growth.If you are a fashion entrepreneur, executive, or business owner, and you are:❌ Struggling to turn your vision into a quality, sustainable product❌ Tired of inefficient processes draining resources and profitability❌ Looking for a comprehensive approach to growing your brandDiscover YAY METHOD to transform your business to: ✅ Cut costs significantly through streamlined processes.✅ Create assortments that boost customer satisfaction and sales.✅ Enhance supply chain and operations for optimal profitability.Client successes include:“Launched 12 brands in four months, generating $3.5M first-year sales.” – Dyehard Fan Supply“Our new house brand captured 30% of a $260M market under private label.” – Follett“Achieved double-digit revenue gains in one quarter with improved strategies.” – Cato CorporationWhy Trust Me?With 25 years in the industry, I've developed and led DTC and wholesale brands, spearheaded major private label initiatives, and mastered the fashion landscape through firsthand experience. My approach consistently minimizes risk while maximizing ROI.I offer comprehensive solutions tailored to your needs: strategy and planning, market research, merchandising, design, product development, supply chain management, process design and process improvement, and more.What Sets Me Apart?I merchandise high-performing assortments with a proven record of increasing margins and addressing end-to-end processes to ensure bottom-line profitability and efficiency.Ready to advance your fashion business? Let's connect and turn your vision into reality.
Yushkova Design Inc. Dba Yay Designs
View- Website:
- yaydesigns.com
- Employees:
- 5
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Fashion And Retail Business Consultant | Private Label | Consumer Brands | Retail And ManufacturingYushkova Design Inc. Dba Yay DesignsUnited States
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Co-FounderStealth Fashion Tech 2024 - PresentIgnite Your Potential, Master the Fashion Industry with Expert Insights!we are pioneering the intersection of fashion and technology, transforming how fashion is designed, produced, and experienced. Our mission is to revolutionize the fashion industry by integrating cutting-edge technology with sustainable, efficient practices that empower designers, brands, and consumers alike.From AI-driven fashion tools to advanced material innovation, we are committed to pushing the boundaries of what’s possible. Our vision is a future where fashion is smarter, more sustainable, and accessible to all. We work behind the scenes, leveraging data, automation, and novel design systems to drive the next wave of industry disruption. -
Business AdvisorPatchwork 2024 - PresentPatchwork helps brands implement an agile "pull" supply chain that substantially reduces deadstock (from ~25% to ~5%) and allows brands to chase best-sellers. It also releases capital from onerously high inventory stock commitments so that brands can invest in growth instead. Its first client brand 6x profits in 24 months as a result of its transformation (from $20M to $100M annually). Platform highlights include 14-day production lead times, low MOQs (as low as 1 unit per SKU), M2C fulfillment that skips many landing costs, and data-guided production.A 5-minute Intro deck is available to learn more if you are interested. -
Business Development Advisor | Co-FounderFashionpreneur Hub 2022 - PresentSupporting the strategic growth and direction of a non-profit platform dedicated to equipping high school and college students with practical business and fashion skills. Fashionpreneur HUB bridges traditional education with real-world experience, preparing students to excel across industries.In an advisory capacity, contributions include helping develop a comprehensive curriculum covering all aspects of business—from product development to sales—ensuring students gain hands-on skills and industry exposure. Key partnerships with fashion brands, educational institutions, and sponsors have expanded reach and enhanced student opportunities. This role continues to foster connections and secure resources, creating a sustainable, community-driven model that empowers the next generation of leaders in fashion and beyond. -
Founder | Consultant | CoachYushkova Design Inc. Jan 2011 - PresentVenice, Ca, UsStrategically creating partnerships and opportunities with retailers, manufacturers, and brands through exclusive Private Label programs, Strategic consulting, Licensing, and Promotional Products. Rapid product launching capabilities for consumer goods categories: Apparel, Headwear, Footwear, Bags, and Accessories. • Creating a brand identity and brand strategy to present a unified message across all mediums and channels. • Conducting in-depth data analysis and performance monitoring to identify opportunities to optimize and expand with the goal of eliminating waste and growing profitability. • Design a product line that is proprietary to the customer, reflecting brand strategy and unique marketing position.• Creatively executing speed-to-market strategies while identifying the white space and forecast trends in the market with the ability to react quickly and efficiently with performance-driven products.• Using extensive market analysis and sales data; conceptualizing, designing, and developing product assortment that best fits the target demographic's demand and meets the house brand vision.• Building a solid foundation to support the most optimal, lean, and economical manufacturing model for the business, securing 62% - 78% margins based on product category while applying six sigma principles and solutions.• Launched YAY Designs creative, an experimental platform for innovative apparel and consumer product design, allowing to test rapidly and proof of concept direct with consumers.
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Co-Founder Yushkova Design Philippines Inc. | CeoYushkova Design Inc. 2012 - 2015Venice, Ca, UsPioneered the launch of YAY functional apparel brand and continued management of this international company meeting the luxury brand needs of high-end boutique stores and large department stores, building a strong customer base in Asia. Executed corporate finance responsibilities, including budget administration, financial statements, and forecasts. Executed marketing to increase YAY brand awareness in the United States and Asia. Sold Yushkova Design Philippines Inc. and rights to YAY convertible clothing designs at a profit after four years.• Leveraged a presence on Amazon and other e-Commerce sites to bolster online revenue by 250%. Defined pathways for B2B and B2C channels and led outreach to buyers and other stakeholders.• Led the sourcing and qualification of vendors and production partners; managed material and production costs to maintain 85% product margins for all products.• Expanded staff from two to 25 professionals and created a customer base of 35 accounts. Developed and launched an apprenticeship program to train the next generation of designers, product developers, manufacturers, and e-commerce retail professionals through hands-on learning.
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Founder | Brand Merchandising, Product Design And DevelopmentYushkova Design Inc. 2006 - 2011Venice, Ca, UsDesigned, developed and produced apparel house brands for small to medium size fashion companies with achieved revenue growth of 450% while maintaining margins in under 3 years.
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Vice President Of MerchandisingDyehard Fan Supply 2020 - 2021Winston-Salem, North Carolina, UsUnder a one-year contract, led the Merchandising team and assortment planning of athletic apparel and sports-licensed products while building a foundation to support the growth of the college athletics official retailer in North America. Launched 12 private label apparel brands under 3 months that delivered 50% of the revenue goal under 5 months. During COVID year contributed to the 300% e-com growth and delivered gross margin by 1200 bps higher than the initial budget. Focused on innovation, process design, and development of tools (DMADV). Recruited and developed a strong merchandising team. • Under 3 months developed 12 private label brands from concept to launch including complete build of: supply chain, product development and production process and tools such as; Line Plan, Buy plan, PLM system implementation. • Negotiated and improved terms to secure product margin improvement by an average of 200 bps on all general merchandise. • Secured 500 - 700 bps higher on private label product margins compared to the same or alike product from general merchandise assortment. • Led Merchandising team, assortment planning, and multi-category management in merchandise buying• Designed master processes across the organization to support successful Retail Merchandising and Buying, Product Development, Sourcing, and Licensing functions along with tools such: as RACI, master process maps, Value process analysis, Standard Operating procedures (SOPs), Open-to-buy (OTB), assortment build-up, Assortment planning and Assortment review, Mark Down Model and Reorder Model. -
Apparel Product Line DirectorFollett Higher Education 2017 - 2020Westchester, Illinois, UsFulfilled a critical role driving revenue for the largest campus store operator in North America, with a focus on innovation and developing seasonal merchandising plans for private label athletic apparel and sports-licensed products within Omni-Channel retail operations in the Men’s, Women’s, Accessories, and headwear categories. Led concept, design, and development of the Fall Rush national house brand of collegiate-licensed apparel, including all brand identity across packaging and finishes. Retained as a valued contributor with innovative perspectives on apparel assortments, transforming traditional styles into new and exciting products that excite customers with an average sell-through rate of 68% YTD and 65% margin. • Within two years, developed a national private label brand forecasted to generate $80M by 2026, available through online channels and in 1200 campus retail stores.• Built a supply chain to support complex retail model for the brand, including apparel and consumer goods products, fabrics, and trims, establishing alternate suppliers to avoid disruptions in the supply chain. Negotiated Net 60 terms with suppliers to optimize cash flow. • Achieved rapid production turnaround time and developed an art template system enabling production artists to scale with 95% accuracy, an increase from 40%.• Launched the Shirt Bar in campus stores, empowering customers to customize products within 30 seconds per item securing up to 72% margin and expanding assortment to over 50,000 possible variations using with minimal inventory commitments and very little retail space. Sell through exceeds 70%.• Established the assortment and product setup for the Direct Ship Vendor program to support e-commerce operations, enabling the company to sell and deliver products using Print on Demand with zero inventory commitments and 24-hour order turnaround time. • Assisted in the implementation of an NGC PLM system, securing an award for accelerated implementation. -
Senior Director Of E-Commerce Business Development And OperationsDazzine Inc. 2016 - 2017Under one-year contract lef vision, strategy, and execution for e-Commerce business development and operations as a consultant for this provider of world-class solutions for top fashion and beauty influencers as well as celebrities in the digital, film and television industries. Collaborated with teams and stakeholders across the organization to build strategies to drive growth, minimize risk, and satisfy performance benchmarks. Recruited to streamline operations, seasonal planning and buying, and production. Built a 10-person team.• Served as the architect of a roadmap to govern business development and operations within a start-up environment.• Innovated supply chain and development processes to achieve brand launch, product delivery, and shipping targets.• Assumed a hands-on role managing the e-Commerce retail operations of some of the top influencers in the nation.• Led negotiations of the terms of investment and partnership deals, reconciling risk and reward.• Engaged in cost-benefit analysis, and introduced cost containment initiatives forecasted to achieve 15% savings.• Successfully increased the conversion rate from 1.5% to 10% while sustaining profit targets through the analysis of sales, traffic, and consumer behaviors, leading to lower cart abandonment rates.
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Brand Development And Design Director | Versona BrandCato Corporation 2016 - 2016Charlotte, North Carolina, UsHired in an interim short-term contract role to manage private label brand product design and brand development under the Versona Brand for 66 locations of this retailer of women's fashions and accessories, navigating concept and delivery to achieve a forecasted $1.6M in budget savings annually. Established the entire Design department. Led a team of three direct reports.• Achieved double-digit sales increases in one quarter by redefining brand identity and a target market. Additionally, developed cost and budget strategies to lower expenses by 4%.• Drove internal redesign of the Versona assortment under a private label brand in three weeks, well ahead of the projected six-month target.• Based on a forecasted $278M in Versona Brand sales, this will improve average product margins from 50% to 70%, resulting in $5M in additional profit.• Worked with product development team leaders to devise seasonal product calendars for multiple categories.• Trained the Merchandise, Buying, and Design teams to build awareness of the product and product development processes; additionally, assembled a strong design team delivering results under aggressive deadlines. -
Head Of Design And Product DevelopmentI.D.I Clothing 2006 - 2011UsIncreased annual volume from $1.5 million wholesale to over $8 million by leading contemporary and missy collections design, development, and production. Developed, pitched and directed all private label projects with Neiman Marcus, Nordstrom, Macy's, Nordstrom Rack, Dillard's T.J.Maxx , Marshalls, Target, Ross and other specialty/ boutiques. Managed the design process from conception through production hand-off for over 250 styles quarterly. • Recruited, developed and managed staff based on the company needs to maintain projected growth from 10 people operations to a Design and Product Development teams of total 30+ employees • Consistently improved and met target margins of 65% and up by managing sales and margin dollar performance for domestic and imported products. Sourced, identified and negotiated fabrics, trims, outsourced labor. Oversaw garment costing and composed BOM’s • Achieved four to six week production turnaround time instead of three months of industry standard by sourcing and building a production strategy with local factories aligned with product and material commitments • Developed a size/fit standard for the Brand to assure consistency of the product fit, which led to a consistent growth of a long-term clientele and consumer following. Reviewed lab dips, strike offs, fit/proto sample, P.P. and production samples. Developed sales and production samples present at seasonal kick-offs, sales meetings, design reviews• Saved over 30% of the marketing budget by creating a complete branding package, including: brand identity, logo, stationery, website and marketing materials, used in over 23 trade shows • Merchandised the line the to ensure objectives around product newness, breadth of assortment and financials are met -
Head Designer | Short-Term ContractNally & Millie 2006 - 2006Successfully overcame the challenge to design and sample complete spring/summer ’07 collection for Contemporary/Bridge market 3 weeks before Magic tradeshow under short-term contract.
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Head Fashion DesignerLove Amour 2004 - 2006
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Fashion DesignerLove Amour 2003 - 2004Played a vital role in every stage of Contemporary collection development and merchandizing. Identified current fashion trends and designed apparel product line leading the brand to success in Domestic and European markets.
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Fashion IllustratorJohn Robert Powers 2003 - 2004Jakarta Selatan, Jakarta, IdIllustrated two fashion textbooks for John Robert Powers and led content coordination between illustrations and textbook content. Project base position -
Fashion DesignerBcbgmaxazriagroup 2001 - 2004Los Angeles, California, UsSuccessfully designed and developed collections of 200+ styles per season for several multi-brand companies in the Contemporary and Luxury market.
Yevgeniya A. Yushkova (Yay) Skills
Yevgeniya A. Yushkova (Yay) Education Details
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University Of Southern CaliforniaLean Six Sigma Black Belt -
California State University, Long BeachIllustration And Commercial Art
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FidmFashion Design
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Orange Coast CollegeIllustration And Commercial Art
Frequently Asked Questions about Yevgeniya A. Yushkova (Yay)
What company does Yevgeniya A. Yushkova (Yay) work for?
Yevgeniya A. Yushkova (Yay) works for Yushkova Design Inc. Dba Yay Designs
What is Yevgeniya A. Yushkova (Yay)'s role at the current company?
Yevgeniya A. Yushkova (Yay)'s current role is Fashion and Retail Business Consultant | Private Label | Consumer Brands | Retail and Manufacturing.
What is Yevgeniya A. Yushkova (Yay)'s email address?
Yevgeniya A. Yushkova (Yay)'s email address is yu****@****gns.com
What is Yevgeniya A. Yushkova (Yay)'s direct phone number?
Yevgeniya A. Yushkova (Yay)'s direct phone number is +171472*****
What schools did Yevgeniya A. Yushkova (Yay) attend?
Yevgeniya A. Yushkova (Yay) attended University Of Southern California, California State University, Long Beach, Fidm, Orange Coast College.
What are some of Yevgeniya A. Yushkova (Yay)'s interests?
Yevgeniya A. Yushkova (Yay) has interest in Animal Welfare, Education, Arts And Culture, Economic Empowerment.
What skills is Yevgeniya A. Yushkova (Yay) known for?
Yevgeniya A. Yushkova (Yay) has skills like Fashion, Illustration, Apparel, Fashion Design, Photoshop, Textiles, Indesign, Management, Social Media, E Commerce, Sales, Graphic Design.
Who are Yevgeniya A. Yushkova (Yay)'s colleagues?
Yevgeniya A. Yushkova (Yay)'s colleagues are Regina Raymundo, Gabrielle Alvendia.
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