Ya-Yin Tsao Email & Phone Number

Taipei, Taiwan

• Focused on rewards points scheme and leveraged network effects, while connecting the resources from partnerships and multiple products to provide a flexible and diverse experience for cardholders• Acted as a team leader to develop data-driven marketing strategies and segmentation with multifunctional teams, increasing interaction and creating value-added offerings - aligned 10 project managers and developed businesses over 16 merchants before launching the CUBE Card•… Show more • Focused on rewards points scheme and leveraged network effects, while connecting the resources from partnerships and multiple products to provide a flexible and diverse experience for cardholders• Acted as a team leader to develop data-driven marketing strategies and segmentation with multifunctional teams, increasing interaction and creating value-added offerings - aligned 10 project managers and developed businesses over 16 merchants before launching the CUBE Card• Continued to plan new scenario-based features to optimize user experience, promote brand awareness, drive business growth, derive insights, and conduct trial campaigns Show less

Taipei, Taiwan

• Led business development in tax to drive the growth of performance and revenue, created wealth management businesses from key target customers, and developed user service experiences - derived the best cost-benefit ratio of years - increased 9.5% tax amount and reduced 36% costs• Initiated the digital transformation project for installment plans and credit limits - collaborated with technical teams to establish the platform to connect the 8 channels of banking -… Show more • Led business development in tax to drive the growth of performance and revenue, created wealth management businesses from key target customers, and developed user service experiences - derived the best cost-benefit ratio of years - increased 9.5% tax amount and reduced 36% costs• Initiated the digital transformation project for installment plans and credit limits - collaborated with technical teams to establish the platform to connect the 8 channels of banking - decreased 360 man-days a year and 95% working hours• Coordinated with 12 internal cross-functional teams and external organizations to build a holistic user journey from credit limit, installment, tax payment, and money management - 54% response rate (4.5 times higher than average) - 74% of customers used the online application Show less

Taipei, Taiwan

• Built cross-industry partnerships over 6 key merchants in the retail chain, pharmacy, e-commerce, energy vehicle, and insurance; developed marketing programs and fortified customer loyalty - partnered with top supermarket chains and several divisions to explore sales growth and membership strategies, maintained the most market share and amount of users - analysis of industry awareness to increase 32% sales volume and reduce 90% costs with precision marketing… Show more • Built cross-industry partnerships over 6 key merchants in the retail chain, pharmacy, e-commerce, energy vehicle, and insurance; developed marketing programs and fortified customer loyalty - partnered with top supermarket chains and several divisions to explore sales growth and membership strategies, maintained the most market share and amount of users - analysis of industry awareness to increase 32% sales volume and reduce 90% costs with precision marketing (attract-retention-loyalty) Show less

Taipei, Taiwan

• Demonstrated strong resilience and excellent communication skills with the ability to constructively push boundaries while rotating in 4 Depts., including Project Management Office, Payment Service, etc.• Offered Payment Hub to key merchants to implement their own mobile wallet, including digital payment, online payment, rewards program functions, etc. - participated in the project of the My FamiPay App and 85°C App, including business requirements, process flows, user interface… Show more • Demonstrated strong resilience and excellent communication skills with the ability to constructively push boundaries while rotating in 4 Depts., including Project Management Office, Payment Service, etc.• Offered Payment Hub to key merchants to implement their own mobile wallet, including digital payment, online payment, rewards program functions, etc. - participated in the project of the My FamiPay App and 85°C App, including business requirements, process flows, user interface design, and marketing strategies Show less

Master Of Business Administration (M.B.A.), Management Science

GPA：4.17/4.3 Studied in Business management and digital strategy

Exchange Student, Business Management

Awarded full scholarship

Bachelor Of Arts (B.A.), Finance And International Business

GPA：3.9/4.2