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Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus… Show more Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.Establishing performance specifications, cost and price parameters, market applications and sales estimates.Coordinating regular meetings and preparing regular reports outlining the brands’ performance. Show less