Heads the Reading Campaign section of Readership Development Division

Brand Manager/Specialist for Aspire by Filinvest, the company's mid-income residential brand (high-rise buildings, mid-rise buildings, subdivisions)Brand Management: - Orchestrated the development of comprehensive brand strategies, ensuring the consistent representation of Aspire by Filinvest across 50+ nationwide projects.- Oversaw the creation of marketing materials, preserving the brand's integrity and effectively communicating its values.Go-to-Market Strategy: - Crafted compelling narratives and strategic positioning for Aspire by Filinvest projects during successful product launches and campaigns.- Collaborated with cross-functional teams, including product development and sales, to align messaging and optimize market impact.Marketing Team Leadership: - Led, trained, and collaborated with marketing support officers in conceptualizing, organizing, and implementing marketing and sales-generating events, as well as conducting competitive scans and research.

Copywriting: - Produced high-quality copy and engaging content for diverse brand and corporate campaigns (both traditional and digital), collaborating closely with brand managers, corporate communications, and PR managers.Client Collaboration:- Provided tailored copy for various Filinvest Group subsidiaries and internal clients, ensuring alignment with their specific requirements.Research & Interview: - Conducted thorough research and interviews with internal clients to gather essential data for writing assignments.Special Assignments: - Handled unique writing assignments for ad hoc projects and contributed to proofreading initiatives.

Content Creation: Wrote and edited engaging lifestyle stories for Northern Living and Southern Living magazines, as well as their online counterpart, Nolisoli.ph.Feature Coordination: Coordinated and organized the creation and production of features, including managing photoshoots, logistics, and budgets.Social Media Management: Managed social media accounts to enhance brand visibility and engagement.Custom Department Contribution: Authored content for the company's Custom department, catering to external clients such as SM Retail and Rockwell Retail.

Story Development: Pitched stirring and well-researched case studies for GMA Public Affairs program “Imbestigador”Collaboration with Production Team: Coordinated with producers and program managers to address the sensitivity of the cases being covered.Case Study Coordination: Collaborated with and pre-interviewed case studies, witnesses, police, and other relevant parties to gather necessary elements for each episode.Logistics Management: Assumed responsibility for logistics during shootings and re-enactment tapings to ensure seamless production processes.

- Fulfilled multifaceted duties that included researching, reporting, and writing for the News and Life section of the newspaper daily- Covered events for the Life section