Seasoned and versatile technology professional, with over 20 years of experience in the industry. Cross-functional experience with sales, marketing, engineering, finance, and executive leadership teams. Excellent communication and presentation skills and extremely comfortable working with large data sets containing high degrees of ambiguityTECHNICAL SKILLS• Apple iOS• Apple Numbers• AP Style Writing• Google Analytics• HootSuite• HTML• HubSpot• Microsoft Excel• Microsoft Office• Microsoft PowerPoint• Microsoft Word• Search Engine Marketing• Search Engine Optimization• Social Media• SQL• WordPress• XMLMARKETING / SOCIAL MEDIA• Very active on social media. 498+ LinkedIn COnnections, 200+ Twitter followers, 75+ Quora followers. Active accounts with Facebook, Instagram, Yelp, Pinterest, YouTube, SoundCloud, Spotify. Strategic writer online• Aggressively managed SEM, e-mail (suppression lists, open rates, bounce rates, etc.), posted (XML-based data feeds), phone, affiliate, TV / radio, content traffic. Understand nuances to each (dayparting, geotargeting, traffic quality, etc.)• Managed search campaigns and generated ad-copy (creative, call-to-actions, etc.) for 100K+ keywords. Increased search percentage of overall traffic by 250% while decreasing overall CPA by nearly half• Media-buying expertise with CPA, CPC, CPL, CPM models• Created highly data-driven campaign performance reports presented to Fortune 500 CEO's and top VCsPRODUCT MANAGEMENT / CONSULTING• Oversaw 800+ affiliates and a $2.5M annual budget that resulted in an approximately 45% average profit margin during tenure at a company• Currently building own business, BSI Consulting, a cutting-edge social media lifestyle / fitness and medical app / website• Microsoft Excel and Apple Numbers, power user (vlookups, pivot tables, ttests)SALES / CUSTOMER SERVICE• Closed deals on and supervised 50+ accounts• Notable role in sale of young start-up, to larger companyRESEARCH• Written over 40 research papers, most of which are 10+ pages. Specialize in content writing such as blogs• Received high marks on works – including a 100% score on one 12-page analysis on Uber and the state of the ridesharing industry