Richard Norlahn (戚永權) Email & Phone Number

Bandar Utama, Selangor

To lead its innovative team and digital platform development. To be the primary driver of the Company’s product vision, overseeing the development, management, and execution of the product and its roadmap based on the adopted strategies and vision. Closely work with the engineering, design, marketing, sales, and other departments. The position also requires the incumbent to be adept at synthesising various technologies and capabilities into the business’s products in a way that stakeholders will appreciate.Responsibilities:• Lead a team to ensure the growth of products at all channels and implement projects/initiatives to grow and meet given KPI• Lead a team to ensure day-to-day running of products are well managed and meet stakeholders’ expectations• Lead a team and work with relevant stakeholders to ensure products comply with required DNA• Oversee budget and spend• Oversee and ensure projects are launched within stipulated timelines• Main products are Harian Metro, Berita Harian, New Straits Times, The Malaysian Reserve, Utusan Malaysia, Kosmo and 22 other websites (including some mobile apps) under Media Prima BerhadTeam size (56 person):1. Product Management Team - 9 person2. Digital Content Publisher Team- 11 person3. Digital News Video Team - 14 person4. Transcoder Team - 9 person5. Web Master (based in NSTP) - 13 person

Kuala Lumpur, Malaysia

Responsibilities:• Manage all aspects of digital product / software development including market assessment, pricing strategy, product development process, commercialization and software delivery. • Monitor best practice on the digital space, identify opportunities and new technologies for better performance. • Design & implement new functional enhancement to meet the business needs. * Ensure product content are build according to requirement specifications, and compatible across all platforms and devices. • Involved in sites maintenance and enhancement such as Search Engine Optimization (SEO). • Currently also an acting Product Manager for Berita Harian and New Straits Times.Highlights:• Currently also an acting Product Manager for Berita Harian.• Implemented pay-wall for BH Plus in Berita Harian website.• Improvised tracking mechanism for ad units for Harian Metro and Berita Harian.• Heavily involved in website revamp project (UI / UX and Advertisement Properties).• Implemented features to improve stickiness of users to Harian Metro and Berita Harian.• Working with partners to increase site's revenue.

Kuala Lumpur, Malaysia

Key Responsibilities and Achievements• In charged of website's content and analytics • Optimized user's journey in the web to capture leads• Strategized company's new website to have SaaS features (global market expansion)• Optimized web content to drive talents (employees) to join Zanroo Thailand• Others - Developed creatives for social media platforms posting, developing BTL

Petaling Jaya, Selangor

Implementing overall digital marketing strategy for both mass market and business segment together with Sales Team. Leads and manage all digital properties, including mobile applications.Key Achievements:• Achieved to revamp new webe corporate website project (team initiatives) with e-commerce and self-care capabilities, which involves large (broadband) and small (mobile devices) screens in the second quarter of 2016.• Lead and implemented process flow (with SLA) for all digital assets.• 850 – A campaign to introduce webe’s new frequency in the market and also to find out how many users using band 850 or LTE850 ready mobile phone. Achieved 130,000 users database within 10 weeks campaign.• 630 – A campaign to target at TM and P1 selected subscribers to sign up webe mobile. Spearheaded campaign and achieved 200 new subscribers only through eDM (click thru rate about 4%) and SMS.• webe mobile launch campaign – Achieved total sign up of between 800 to 2,000 per day.Key Responsibilities• Plans, strategizes and oversees digital campaigns for market segment• Responsible for meeting financial, strategic & operational targets set by Head of Marketing• Controls digital marketing budget• Formulates digital plan/campaigns with Mass Market & Business segment as part of the Go-To-Market plan to fulfill segment’s business objectives• Leads and provides direction and requirement on eCommerce website • Plan, strategizes and formulates database marketing strategies • Recommends and implements appropriate database software• Formulate eDM marketing campaigns to meet business goals

Kuala Lumpur, Malaysia

Personal Achievements:• Launched new RHB corporate website (team initiatives) on the 6 Feb 2015.• Facebook’s KPI to hit 500K fans by end of 2014. As of Oct 2014, already achieved 430K fans and is on target to meet 100% and above through an online game (first in the banking industry).• Twitter’s KPI to hit 10K followers by end of 2014 however already archieved 24K before target date.• Launched Facebook, Twitter (end of 2012) and YouTube (March 2013) for the Bank. Reduced Call Center call rate by 18% as some users utilized their Facebook to resolve their concerns/complains.• Launched User Acquisition Campaign (Share The Pride) in 2013 for 3 months in Facebook to increase ‘Likes’ to 250K which is 100% achievement over KPI.Key Responsibilities:• Managed Bank Group's social media team (4 team mates).• Worked on corporate website revamp (Phase 1) and managed webmaster team (4 team mates).• Handled digital marketing for social media.

Kuala Lumpur

Key Responsibilities:• Champion/manage the end-to-end marketing communications process for all Retail products and channels. Main portfolio is the RHB Now Internet & Mobile Banking.• Support all Retail business/product/channel heads to deliver all required marketing communications initiatives to drive towards meeting financial year end targets.• Online (SEO, SEM, digital media buys and bloggers engagement) and offline communications (RHB Now Internet & Mobile banking) to support RHB Now marketing activities.

Kuala Lumpur, Malaysia

Personal Achievements:• Redesigned the DVR Player with Content features and commercial properties, 2011• Reviewed station web sites every quarter to make sure all radio station web sites are compliant with brand guideline.• Developed new wire frame (UI and UX) for revamping all radio station web sites, 2012• Increased sales on the ad properties by 15% due to better placement of ad properties.• Reorganized team’s operation flow to maximize productivity and quality (commercial).• Acting Content Manager (June 2010 to Feb 2011) managing a team of 7 Content Producers.

Kuala Lumpur, Malaysia

Same job scope and responsibilities as Senior Art Director but did an internal transfer.

Kuala Lumpur, Malaysia

Key Responsibilities:• Supervised 3 other Multimedia Specialist in providing the highest quality in design on all the commercial items e.g. banner, campaign page and micro sites• Oversee creative and provide sound advice to enhance all 9 radio web sites under Airtime Management Programming• Brainstormed with the Management and Sales personnel on the new online campaigns• Create Interface Architecture, User Experience and User Interface for new web sites for better online user experience• Create design concept for new web sites• Developed time-plan for web sites projects• Others – Also provide advice for mobile application interfaces and Interactive TV (Astro Channel)

Cyberjaya, Malaysia

Personal Achievements:• Redesigned NTT MSC website• Implemented Intranet for NTT MSC• Handled Japanese-based client on website projects• Managed 20,000 sq/ft Data Center• Experienced in handling major power break-down and network DoS attack• Experienced in upgrading 400kVA UPS System• Implemented projects for Data Center customers

Master, Major In International Management, Pass

MBA - International Management

Diploma, Graphic Design, A

I was going through my Diploma in Graphic Design.

Spm - A

Activities and Societies: Assistant Head Prefect, Team Captain for School Basketball and Volleyball TeamI was Assistant Head Prefect.