Yuting Chen Email & Phone Number

Taiwan

Seattle, Washington, US

• Brainstorm and develop ideas for creative marketing campaigns
• Collaborate with program development to ensure the design appeals to the target audience
• Manage campaigns and lead team meetings to ensure projects are done in a timely manner

San Francisco, California, US

• Leveraged Pivot Analysis to the department head to influence 50% of annual sales and marketing budget strategies,resulting in choosing potential target audiences for boosting sales revenue by 23%.
• Advised marketing department through regression analysis and visualizing via PowerBI, to provide actionable insights, resulting in a 25% improvement in campaign effectiveness and ROI.
• Implemented dynamic pricing strategies based on real-time market data analysis, resulting in a 25% increase in sales revenue.
• Developed Python scripts to streamline input data processes, reducing operational time by 30% and significantly enhancing administrative efficiency.

Central, Hksar, HK

• Orchestrated the seamless integration of customer data spanning the past 6 years into the newly implemented CRM system, assuming full accountability for the management of clients’ marketing data and order tracking.
• Developed a demand forecasting model to find the most influential factors and advice to sales lead, thereby boosting revenue by 40%.
• Implemented automated Tableau dashboards synchronized with database updates to facilitate access to KPIs for supervisors and stakeholders, increasing 80% efficiency compared with old methods.
• Assisted sales department with their ad hoc analysis needs and help them target customer-specific solutions, improving customer transaction rate by 30%.

Master Of Science - Ms, Business Analytics, Concentration In Data Science

Bachelor Of Business Administration - Bba, International Business