Emily Yeung Email & Phone Number

香港特別行政區

• Manage programmatic, social and paid search campaigns to drive conversions• Prepare daily, weekly and monthly reports and provide actionable insights• Organize massive raw data to facilitate analysisKey clients include DBS Treasures, Osim and CLP

香港特別行政區

• Manage programmatic DOOH, display and video campaigns to drive footfall to client’s physical stores• Leverage the latest Quality Attention measurement solution from IAS to optimize for higher attention and better media performance• Communicate and work with data partners for location-based targeting such as Geofencing

香港特別行政區

• Operate programmatic campaigns on different DSPs (Display & Video 360, The Trade Desk, Teads Ad Manager) as agency teams briefed• Review pacing and performance continuously throughout the campaign • Develop optimization strategies and provide recommendations to agency teams when needed• Work with agency team on programmatic campaign planning• Assist in post-campaign reporting by visualizing and analyzing dataKey accounts include LVMH, Adidas, DBS, Frieslandcampina, Sony, CLP

香港特別行政區

• Understand requirements from the planning teams' brief and execute campaigns on different ad servers, including Campaign Manager 360, Sizmek Ad Suite, Ad form• Assist programmatic traders with the campaign set-up on DSPs, including Display & Video 360 and The Trade Desk• Create tags for conversion tracking and remarketing on advertisers' websites• Manage tags and define triggers for websites in Tag Manager as requested• Troubleshoot issues on ad rendering, data tracking etc.• Flag up when ad impressions fail to meet the brand safety or suitability to ensure advertising effortsKey Accounts include LVMH, Cartier, FWD, Pandora, Calvin Klein

Hong Kong Sar

Madkids is a boutique agency that provides creative strategies, content creation and media purchase services. Being a member of the copy-based creative team, my responsibilities include:• Draft social media written content for clients• Develop advertising ideas and stories• Translate scripts for Radio and TV commercials• Prepare PowerPoint deck for pitching presentation• Assist in website revamp

Hong Kong Sar

Tutor Circle(尋補) is a tutoring agency platform that seeks to grow its business via social media. I am responsible for content creation on its social media platform and also other marketing efforts to gain more exposure among young people.• Craft and schedule social media posts• Design graphics for promotional materials• Draft marketing email• Assistence in website revamp

Hong Kong Sar

• Write weekly coverage reports • Assist in corporate event planning • Assist in research tasks• Draft social media written content for clients• Follow protest development and write daily summaries for clients’ reviewClients include VF corporation, VEOCEL, LENZING Industrial