Product Designer
Current
• Directed the launch of 2 innovative social and marketing apps, leading the end-to-end design through user and market research, iterating on workflows that cover 95% of user cases, and developing high-fidelity prototypes.• Piloted Coachat.app rebranding, new feature design, and sign-up flow optimization, achieving a 20% increase in user signups post-update.• Created responsive designs for both mobile and web, constructed design system from the ground up, and refined UI components in 4… Show more • Directed the launch of 2 innovative social and marketing apps, leading the end-to-end design through user and market research, iterating on workflows that cover 95% of user cases, and developing high-fidelity prototypes.• Piloted Coachat.app rebranding, new feature design, and sign-up flow optimization, achieving a 20% increase in user signups post-update.• Created responsive designs for both mobile and web, constructed design system from the ground up, and refined UI components in 4 months.• In charge of overall product strategy and decision-making on product direction, prioritize the project list and define new concepts and the creative scope. Worked with the founder to align design with business goal.• Managed a cross-functional team of 3 software developers and 1 graphic designer, employing an agile approach to deliver a large-scale project of over 140 screens. Show less