Albee Liu Email & Phone Number

Champaign, Il, Us

Champaign County, Illinois, United States

Urbana-Champaign Area

• Data Cleaning & Database Schema ManagementJan 2020 – April 2020Project description Reorganized and cleaned Google Play Store dataset for future analytical use; built a database schema that defines the dataset’s entities and relationships via MySQL Workbench • Predictive Data Analytics & Market Research ImplementationJan 2020 – April 2020Project description Designed a quantitative research experiment for Chips Ahoy! to evaluate customer's preference toward "Great Value-Chippers", which is one of Chips Ahoy!'s competitors• Data VisualizationSep 2019 – Dec 2019Project description Applied R and Tableau to extract data from the Boston real estate market dataset. Applied algorithms including linear regression, t-tests in building predictive modeling, and presented the results.• Machine Learning and Data MiningOct 2019 – Dec 2019Project descriptionBuilt a neural network model with Python to predict fraudulent credit card transactions with 87% accuracy.

After gaining certification in Global Marketing at the University of Washington, I devoted myself to the field of Marketing- PR that has always interested me. In the three years, I built my leadership and project management skill set and performed as a team leader to plan and implement more than 1000+ events, which includes digital marketing campaigns, press conferences, and trend off-line events. Responsible for Christian Dior, SK-II (P&G), Crest (P&G), Wisper (P&G), Nespresso, Venetian Macao, KOSE, Biotherm, Elizabeth Arden, Laneige, ADDICTION.Highlights:• Executed media-buy digital projects for cosmetic brand SK-II (P&G) annual digital campaign that generated $100 Million in PR value with excellent engagement rates and impressions on social media • Optimized the 10,000+ content of media & influencers’ product-related posts and articles with SEO analytics for SK-II • Responsible for campaign strategy planning, executing, and performance reporting, analyzing for SK-II social media campaigns.

During the period, I assisted in marketing campaign plans and developments by evaluating and analyzing competitors' marketing campaigns. I also developed good relationships with beauty editors and 300+ eKOLs by strategic partnerships and continuously seeding and exploring young emerging KOL.

I successfully developed and displayed my skills of event execution, creative thinking, and strong media relationship by executing 100+ customer events, marketing campaigns, press conferences. Highlights:- Whisper Campaign: created excellent media coverage by precise news angle, and attracted 600+ visitors by attractive bedroom design and incentive program- KOSE SEKKISEI Store Manager Event: created “Picnic at Beach” as the event theme to emphasize the sun-protective products; designed sand carving to attract attention and created the selling opportunity for BA- TWG Tea 101 Grand Opening Event: responsible for Press Conference and Gala Party in one day; responsible for event management involving over 400 people- JILL STUART A/W Collection Consumer Event: successfully attracted new users and drove sales by all new idea “Digital Fitting Room” that other brands have never done to echo the product feature; also created great opportunities to strengthen the relationship with BA and consumers

Master Of Science In Technology Management (Stem), Business/ Data Analytics

Global Business Program

Bachelor'S Degree, International Business