Yannick Claereboudt Email & Phone Number

Portland/ San Diego, Us

As a Strategic Advisor, Fractional CMO, and Innovation Strategist, we collaborate with business leaders to fuel growth and innovation across life sciences and technology sectors. Our approach integrates front-end customer insights through our tailored Voice of the Customer Framework, ensuring we address meaningful problems worth solving. We also craft and implement data-driven marketing strategies designed to accelerate growth and create a lasting impact.

Melbourne, Au

Led strategic marketing efforts, including the annual strategic planning, innovation and market insight processes for Invetech, a leading product development organization in laboratory diagnostics, point-of-care and cell therapy markets.Built Invetech’s integrated marketing team from ground up, including Services Marketing, Brand and Thought Leadership, Lead Generation/Digital and Sales Enablement Teams and Processes. In close collaboration with sales, built a demand generation engine tripling the number of opportunities attributed to marketing and accelerate pipeline growth.

Advised CEOs and CMOs on the design of their global marketing strategy, programs and execution to increase targeted reach and results. Activities included the development of marketing strategy and positioning, design solutions to take to market and execute digital and social media strategy and programs. Acted as CMO for several European clients for their US Operations.

Morristown, New Jersey, Us

Directed Avaya's global marketing and demand generation activities in support of the $4.5B Enterprise business. Lead global team of 45+ marketing professionals who created the strategy, built the marketing infrastructure and delivered the programs to increase revenue and demand for the Avaya's Enterprise Division.

Morristown, New Jersey, Us

Built a new organization in marketing responsible for driving discipline and processes in the marketing organization, including the development of KPI framework/ marketing dashboards, a global launch process, vendor identification and selection, lead management processes and global marketing budget management.

Morristown, New Jersey, Us

Responsible for Avaya's customer intelligence and insights function, including market segmentation, analysis of market opportunities and recommending new solutions and marketing initiatives for Avaya's Enterprise Communications Group.

Morristown, New Jersey, Us

Managed Senior Marketing Team introducing Avaya's Hosted Solutions Portfolio (first Software-as-a Service solution) for the Service Provider Market.

Team Lead to develop and launch new product and solutions for Lucent Technologies' International markets.

Responsible for Lucent Technologies international consultant and analyst program, managing team of 11 country managers to partner and build relationships with key industry influencers in countries in Europe, South America and Asia.

Executive Mba, International Business, Stern Scholar

Product Strategy, Discovering, Developing. Managing And Marketing Products As A Business

Innovation Of Products And Services - Mit'S Approach To Design Thinking

Master In Business Economics, Graduated Summa Cum Laude, High Thesis Honors

Postgraduate Marketing, Graduated Cum Laude