Helen（Yi Chieh） Lai Email & Phone Number

Taiwan

Taichung City, Taiwan

Taiwan

Hsinchu Zhubei, Taiwan | Yunnan, China

-In charge of reverse engineering and 3D printing system integrated marketing communications strategy and execution in Taiwan.-Supervised digital campaigns from online to offline including digital media buy strategy, data analysis, official site maintenance, content marketing, consumer events and digital support for business such as seasonal sell out scheme execution.-Conducted and analyzed consumers research for tartget market insights and product awareness improvement.-Organized instructors training and coordinated the “Maker Mindset Project” in an interdisciplinary and applied approach for secondary schools and high schools. 【 Teacher Training Project 】In 2015, we contributed 6,000 sets of teaching equipments and training courses to Yunnan province office of education in China. The project involved with 5,365 primary and secondary school teachers, and whoever completed courses and developed a lesson plan received certification regulations by province.My responsibilities: -Courses and activities coordination-Brand identity management-Instructors training-Supporting two weeks of training in Kunming.【 Maker Mindset Project 】From 2015 to 2016, we held many camps and workshops in our 3D Innovation & Incubation Lab. More than hundreds of teachers and students involved in our maker mindset project, and also had completed their works. For the plan of 3D Innovation & Incubation Lab, we held 40% market share in Hsinchu County.My responsibilities:-Courses and activities coordination-Brand identity management-Customer insight analysis-Instructor

Taipei, Taiwan | Kuala Lumpur, Malaysia

-Worked with Malaysia marketing team in variety design needs including branding guideline, product packaging, flyers and other print collaterals.-Designed, coordinated and supported trade show booth display as well as all design/ visual outputs. -Supported marketing team in meetings by giving creative design solutions.

Vancouver, Bc, Canada

-Designed, coordinated and supported trade show booth display as well as all design/ visual outputs. -BC Foodservice Expo 2011 | Vancouver Convention Centre West.

Taipei Taiwan

-Organized brainstorming workshop.-Supported students with learning difficulties.-Improved class learning to a positive, fun, and lively learning atmosphere.

Taipei Taiwan

-Assisted to Wei Kuang Chen, a professor of National Taiwan University of Arts.-Conducted data research, freehand drawing and visualizing concepts.-Worked with in-house 3D designers to provide clients with design solutions ranging from 3D modeling to animation video editing.