Yüsra Ceren Öner Email & Phone Number

Istanbul, Turkey

İstanbul, Türkiye

AGI Global and Link Digital Agency are companies under the same roof that have different dynamics and mutually support and complement each other in their business processes. Primarily operating in the IT sector, they provide consultancy services for global IT brands' marketing operations and also serve as local marketing agencies for well known brands. As a team specialized in understanding the marketing and communication needs of ecosystem stakeholders such as vendors, distributors, and business partners, they excel in following trends and offering creative solutions in the fields of digital marketing, M.I.C.E., and creative design. They combine strategy and creativity to deliver exceptional results though the Marketing as a Service model.• Vendor (IBM, VMware by Broadcom, Purestorage, DELL, Extreme Networks, Veritas, Veeam, A10, Intel, Microsoft etc) related communications and operations including; *Handling correspondence and ensuring communication with international teams and weekly meetings,*Briefing and coordinating the team in a goal-oriented manner based on planned strategies and activities, *Mastering marketing guidelines, *Strategizing based on Vendors’ sensitivities, consulting and planning activities of stakeholders, *Networking with Vendors and Business Partners, *Orchestrating and controlling the flow from strategy development to execution *Fully responsible for claim process, *Managing MDF budgets of ecosystem, *Creating content to summarize and clarify processes, *Identify and streamline complex workflows

Ümraniye, İstanbul, Türkiye

Penta Technology, which established in 1990 and joined Yıldız Holding in 2011, is one of the leading value-added technology distribution companies in Turkey, delivering the most advanced global and local technology products (40+ global brands) through its more than 4.500 active resellers all around Turkey.• Building and ensuring a close cooperation with IBM partner ecosystem in order to establish long-term strategic and mutually profitable relationship.• Developing sales activities in line with Vendor’s go-to market strategies. Tracking closely competitors’ activities, market developments and shares to build strategies.• Being the first point of contact of business partners in all matters that they request support for the business development.• Creating a visiting plan in order to make pipeline management.• Deals follow-up on a weekly/monthly/quarterly basis and reporting to the Vendor.• Order submission of closed deals on Vendor’s portals.• Increasing the competencies of the business partners by aligning with the technical teams.• Pressing product and marketing teams for creating data-driven campaigns related to lead generation, customer acquisition & retention and cross-sell programs.• Informing product management teams about the project which can be won in a short while in order to be ready for cashflow and to ensure that the top management reports are accurate.

Istanbul, Turkey

• Planning, executing and measuring pipeline generation and marketing programs that serve to grow revenue and ensure profitability for the software and hardware brands that I was responsible for, including IBM, Adobe, Autodesk, MobileIron, and Snow.• Leading a team of 3 to carry out the product management processes, all systematic operations from the ordering to the delivery of the projects as well as marketing executions of enterprise product scale of IBM brand.• Moderating team meetings and providing reports of forecasts, KPI’s reports and action plans to the top management referring to the workflow discussed at those regular weekly meetings. • Fully accountable for; Profit and loss, tracking target revenue and margin levels.• Final touch to QBR presentations and preparing reports with consolidated data of all aspects of business flow for the top managers of both Penta and Vendors.• Coordinating cross functional internal and external teams; sales, finance, accounting, importation, logistics, 3rd party agencies.• Sales analysis to inform finance team for the cash flow, crosschecking invoiced based detailed mutual agreement data by Vendor’s account management tool.

• Fully accountable for; stock levels of projects, punctual deliveries, inventory of Demo products locating in Penta Technology Center and regarding contracts between Penta and Vendor & Business partners.• Close keep track of deadlines of production & import and shipping process of Vendor on a daily basis • Pursuing and controlling claim processes based on Vendor’s channel programs and assuring earned rebate payments are made on-time.• Executing tailor-made marketing activities for B2B and B2C in order to call attention to the core target, according to channel sales plans in line with company strategies and being responsible for the achievement of the sales-in and sales-out targets. (Partner Channel; providing product content and unique designed marketing kits, organized meetings and yearly kick-off events with partner ecosystem) and end users (drive lead generation paid campaigns, discounts & promotions, content marketing etc.)• Corporate communication and TTL & BTL agency management; e-mailings, banners, catalogues & brochures, social media posts, landing pages, paid ad campaigns on digital platforms, video contents, webinars, onsite and online events.

Ümraniye, İstanbul, Türkiye

• Internal operations management in SAP; ordering, invoicing of the projects, opening stock material cards defining under the correct category & hierarchy, correct pricing etc.• Telesales with conducting “Customer Lifecycle Management” of Software SaaS products in order not to miss its renewal period and decreasing the churn rate.• Cold calling to new potential business partners and end users to get an appointment for Business Development teams• Creating a unique content by translating the content published by the Vendor into Turkish and adapting it to the Penta’s business model and market needs.

İstanbul, Türkiye

COURSES: PRINCIPLES OF MARKETING / CONSUMER BEHAVIOUR / MAJOR WORKS OF WESTERN ART / MAJOR WORKS OF MODERN ART / ART AND POWERI was very keen and enthusiastic about the marketing and art history courses, many of which I am the top of my class.• Working as a member of an assistants group of 8. Attending the meetings and discussing with the Prof. and other TAs about students’ progress on a weekly basis.• Organizing and managing an online education website of Sabanci University which is called SuCourse, publishing announcements and other important documents through SuCourse.• Organizing Museum events which 300 students were participated, of Art courses.• Mystery shopper for the research and regulating the target storehouse. Collecting data and analyze in terms of anchoring. Compiling references for some academic research of the professor.• Assisting professor and lectures, scheduling presentations, creating teams, following students’ projects.• Proctoring and attending grading sessions of exams.• Leading students, organize recitation sessions to improve their term papers and giving feedback, help to being prepared their exams.

Antalya, Türkiye

Adopen, the leading global PVC profile manufacturer, established in 1997, with half a century of knowledge and experience of Çağlar Plastics Ind., which is one of the pioneering window producers of Turkey. • Participating the “quality control circle” meetings which is in cooperation with production, quality and management systems departments to solve current problems in the workflow on a weekly basis. • Analyze Customer Satisfaction Surveys to report and present to manager.• Contacting with suppliers and ensure to get the current agreements.• Crosschecking the demand forms from employees with related invoices and the final forms approved by managers.

Antalya, Türkiye

• Taking the lead in producing entertainment packages for clients based on the desire of target population.• Providing good customer service, encourage guest participation in activities.• Being responsible for ongoing activities, creating daily different entertainment programs for the guests.• Performing in shows, dancing and acting.

Bachelor’S Degree, Business Administration And Management, General

High School