Yu-Cheng Yang Email & Phone Number

Huntersville, North Carolina, United States

Design and develop professional hand and power tools for well-known brands such as Crescent®, Gearwrench®, Weller®, Cleco®, and SATA®. Utilize Design Thinking and work directly with Product Managers and Engineers to converse consumer insights into innovative design solutions, validate prototypes, and define criteria/specifications.

• Led the design development by creating production-ready 3D models using SolidWorks.• Visualized client’s product ideas by creating realistic product rendering using KeyShot and Photoshop.• Developed and finalized packaging design concepts for a major corporation’s product to be sold in Walmart.

Chicago, Illinois, United States

Oversee and lead the entire product development process from concept to production. Report directly to the CEO and execute the long-term product vision and business strategy for all KeySmart products. Manage a six-person team of designers, sourcing agents, and researchers. • Accelerated the product launch efficiency by 40% - From averaging 13 to 32 products a year. Expanded KeySmart’s product lineup into 12 new different product categories.• Initiated a new product strategy in 2020 which tripled department sales from $4 million to $12 million.• Aligned the leadership team on the future product roadmap, emphasizing end-to-end product success across the company.• Led product development from ideation to launch of the KeySmart products by conducting customer surveys, user prototype testing, and peer testimonials. • Amplified overseas vendor relationship by resolving problems earlier in the process in fluent Mandarin Chinese.

Greater Chicago Area

Led the product design team with user research, product development, prototyping, packaging, branding, and tech packs for mass production. Focused on developing products and packaging aligning the user needs with KeySmart’s business goals. • Developed and launched over 100 products and 8 sub-brands - All of which have helped grow the company from a Kickstarter start-up to a multi-million dollar company in 5 years.• Multiple personal design projects that led to massive profit success for the company (ex. MagConnect).• Defined product branding and visual design strategy to unify all KeySmart’s 8 sub-brands design languages.• Designed and expanded KeySmart key organizer product lineup from one to six for different customer bases.

Hoffman Estates, Il

• Developed design strategies for innovative product platforms with an emphasis on Craftsman value, market opportunity, and the end user/consumer’s need.• Assisted product managers to create brand consistency across all Craftsman Lawn and Garden product lineups.

Chicago, Illinois, United States

• Assisted a team of industrial designers on a variety of product development for different clients.

Shanghai, China

• Product design internship with emphasis on designing products with inflatable materials. • Responsible with hands-on testing and prototyping with inflatable materials. • Co-led a group of interns in consumer testing sessions to develop new innovate inflatable products.

Bachelor'S Degree, Industrial Design, 3.73/4.0

Activities and Societies: UIC IDSA Student Chapter (Served as Secretary in 2012-2013), UIC OCLE Advisory Board, UIC Engineering Design.

High School, Mechanical Engineering

Activities and Societies: Volleyball, Track, Cross Country, Key ClubTook classes on Engineering throughout 4 years of high school. Learned.