Yvonne Daugherty Email and Phone Number

Utilizing my deep knowledge and experience to lead the Industry team. We serve as the bridge between the market and the Ushur team to be sure our solutions keep up with ever-changing market needs and regulatory changes. We are also best practice SMEs for driving AI-powered Customer Experience Automation go-to-market and strong business results across all of Ushur’s verticals and markets.

Hibiscus Health is a digital health platform focused on unique ways to support self-funded employer groups with early detection, prevention, and management of the costliest metabolic conditions like diabetes, hypertension, and obesity. Using AI models like face scan technology to detect vitals through an employee/member's phone camera for early detection of health risks, developing data-driven personalized care plans at scale, maximizing employee/member compliance, and analyzing their progress. Also provide clinical care through a care team of registered dietitians and clinicians.

Drove company go to market strategy, awareness and interest in the Amava® solution. Led business development, business customer experience and business marketing.

Senior-most marketing executive who supported brand awareness and revenue growth of four firms (brokerage/risk consulting, medical bill negotiation, reference-based pricing and newly launched pharmacy benefits manager (PBM)).

Led marketing and customer experience/retention while supporting go-to-market strategy for this advanced and predictive analytics firm. Successfully supported client retention and business growth in new business and existing accounts. Working with TPAs, brokers / consultants, health plans, hospitals / health systems and self-insured employers nationwide, and helping them to drive down the cost of healthcare while keeping quality high.

Successfully led a comprehensive market-needs based re-branding and integrated marketing launch to better position this healthcare navigation services firm for growth. Partnered with sales, account management and product teams to refine go to market strategy, and to get the new brand story and materials out into the market.

Provided smaller, entrepreneurial firms with end-to-end branding and integrated marketing strategic, tactical and operational support. Performed consulting services, vendor selection and onboarding.

Senior-most marketing executive for this medical cost management firm. Partnered with senior leadership, sales, business development and account management to drive aggressive company growth across a diversified product base through the creation of a comprehensive brand and integrated marketing strategy as well as product innovation. Also led sales effectiveness, sales operations, CRM and market intelligence efforts to support overall company and product strategies prior to the successful acquisition of the firm by CareCore National in December of 2014.

Senior-most marketing and sales executive for this BPO, SaaS and DME firm (formerly called NationsHealth). Drove aggressive consumer and business revenue growth (new business and existing account) and led all facets of sales, marketing, product innovation and sales support - from branding, awareness, and lead generation through sales pitches and proposals / RFPs.Exited after successfully leading, and receiving Board approval for, the firm's overall go-to-market strategy in preparation for a successful divestiture of the NationsHealth Diabetes DME Division and establishment of Convey Health Solutions in December of 2012.

Senior-most marketing executive recruited to rapidly support aggressive revenue growth and strong perceived market value in advance of a successful acquisition. Re-branded and re-positioned the company as one of the first private health insurance exchange solution providers prior to the passage of the Affordable Care Act.Grew a $125M sales lead pipeline within 8 months, and supported two years of the highest revenue growth in company history – as well as a successful acquisition by Optum Health, a UnitedHealth Group company.Led the firm through a comprehensive go-to-market strategy, re-branding and integrated marketing launch that included innovative public relations techniques to completely reposition the firm in the marketplace. Worked consultatively with large clients' brand and marketing teams at firms on their private-label health insurance exchange implementations for Medicare and employer group populations.

Led marketing and communications and supported sales and business development's efforts for a UnitedHealthcare Medicare new business launch pilot – short and long-term care insurance with their Evercare PAC solution at the core. Exceeded pilot goals for determining market viability in B2B and B2C.Successfully created and executed a comprehensive and cohesive go-to-market, branding, multi-channel integrated marketing and communications strategy for prospects (consumer and business) and internal and external sales channels. Launched, and provided leadership for, an internal telesales team.

Successfully built and led all aspects of B2B (Employer) Direct (Demand Gen) Marketing for UnitedHealthcare – nationwide – for small business through jumbo account firms across all products (health and ancillary benefits). Consulted on Employer Group and Member communications for greater effectiveness.Successfully built a team of 14 (internal and outsourced), established new vendor relationships (agency, technology, call center), as well as supporting technology and operational processes. Saved over $500K annually in operational efficiencies. Re-launched the way that B2B Direct Marketing was done based on best practice strategy, targeting, and analytics. Developed and executed strong growth-driving customer acquisition, retention and win back strategies. Implemented methodology, technology and analytics to track results of all lead generation initiatives across the country.Launched the company's most successful direct marketing campaigns. In one campaign, drove over 55,000 leads to sales (a 4% lead rate), that resulted in millions of dollars in revenue ($25M for just one campaign).

Led go-to-market planning, leadership / coaching, sales and marketing methodology and strategy sessions for sales and marketing leaders across all UnitedHealth Group companies.Served as key UnitedHealth Group marketing contact for all UnitedHealth Group companies. Managed the enterprise-wide relationship with the main advertising agencies, and other marketing solution providers.

Worked with marketing and sales leadership across all UnitedHealth Group companies to prepare them for upcoming changes that would require ROI of all marketing spend across the companies. Led implementation efforts for technologies that measured marketing results, and provided insight for marketing ROI measurement.Provided Customer Relationship Management (CRM) thought-leadership, consultation and strategy for sales and marketing leaders.

Managed a direct marketing team of 5 for one of Fair Isaac’s largest pharmaceutical database marketing clients (Bristol-Myers Squibb). Worked as an extension of client's over-the-counter and pharma Direct Marketing brand teams (Excedrin, Metformin, Plavix, etc.) measuring effectiveness of all campaigns, and setting strategy for their B2C marketing efforts.

Senior marketing effectiveness consultant on large-scale CRM assessments and implementations who conducted initial assessments across all levels of small and mid-market client companies in the banking, high tech and healthcare industries to determine sales and marketing strategy, technology and analytics needs to support CRM and revenue growth efforts.

Part of the initial corporate Marketing and Business Development team for this Third Party Administrator following their spin-off from Sedgwick at the time of the Marsh acquisition. Handled all elements of the marketing and sales support spectrum - from awareness, to proposals and finalist pitches.

Became a founding member of the marketing and business development team when Sedgwick CMS (TPA) spun off as a stand-alone company. Led brand and integrated marketing efforts across multiple marketing channels. Led market intelligence (competitive and market analysis).