Seasoned Global Brand Marketing Manager and Account Executive offering innovative branding, product development, marketing, research, and sales analysis serving both public and private entrepreneurial companies.

• Created and initiated promotional dashboard report that included executable findings to help grow the business by region and channel. • Led the team in the creation of a sales gap report to assist with upselling to distributors and salons on a quarterly basis. • Reduced expenses by providing a monthly inventory report to assist with eliminating outdated promo materials and repurposing for influencer campaigns. • Improved report execution and management by developing training manuals for essential weekly reports that anyone on the team can run. • Communicated with the sales field on discontinued items and worked with V.P. of Product Development to include recommended product replacement. • Researched and developed mobile prototype for L’ANZA to ensure budget alignment to reduce product development time and aligned developers with strategic business partners. • Championed diversion initiative to ensure L’ANZA products are sold in authorized stores and salons.

• Identify unique brand and product opportunity within International markets• Develop marketing strategies tailored to each international market to grow the Games business by 20%• Give direction to Games Brand Managers to make products more internationally inclusive from game play, packaging and TVC creative. • Administer productive bi-weekly calls with international markets to ensure we are able to meet product demand schedule, provide creative assets and align on packaging translations. • Work with international markets to grow retailer specific in-store promotions and out-of-aisle product opportunity.

Current clients include: Socivity LLC and M.A.C. LLCPrimarily focused on brand identity development and marketing strategy across an array of industries from mobile application development to personal brand development for entertainment personalities.• ​Developed social media campaign for basketball mobile application and landing page development / design.• ​Developed brand identity and brand marketing campaign for release of basketball mobile application for android and iOS platforms.• ​Performed primary research to determine strategic user acquisition, validate features and user experience.• ​Outlined business acquisition and developed power point presentation to acquire advertisers for the basketball mobile application.• ​Designed and developed basketball mobile application prototype and worked directly with developers to ensure MVP features are implemented.

Provide strategic sales planning and marketing recommendations. • Direct all marketing activities including (but not limited to) licensing, promotions, advertising, media production, packaging, branding, public relations, trade shows, market research for a select group of brands, pricing, costing, profitability analysis, and SKU rationalization. • Prepare new product start documents, product costing and turn over transmittals, packaging and product briefs. • Liaise with internal departments (Engineering, Quality Assurance, Industrial Design, Graphic Design, Sales, and Planning) as well as with outside partners (vendors, licensors, inventors) both nationally and internationally at all stages of product development to ensure the smooth running of all projects.

• Provide strategic sales planning and marketing recommendations. • Streamline business practices to eliminate redundancies and provide executable business reporting. • Market research to determine customer target market. • Provide insights for new business opportunity. • Analyze product sales and develop forecasting models.

• Produced +$5 million in incremental sales volume with first ever out-of-aisle Hot Wheels branding opportunity supported with fact-based reporting. • Developed annual business plan outlining executable strategies to grow Big Lots’ business by +15% utilizing fact-based reporting. • Provided executable recommendation through weekly POS leading to category advisorship for their entire Doll segment at Big Lots.• Sold in the first Mattel Brand Pallet program at Big Lots with incremental sales of $1.9 million by leveraging sell-through analysis and proven out-of-aisle research.• Produced $250K opportunity through warehouse-to-store gap analysis with minimal to no cost for Big Lots to execute by adjusting shipping timeframe to optimize sales. • Eliminated 12 hours from upper management’s time in developing Board of Directors report while improving both data integrity and communication across teams. • Eliminated redundancies and ah hoc request from VP’s and upper management by developing monthly Customer Marketing report scorecard. • Provided insight in the restructure of the sales department 2,000+ accounts to a manageable four-tier categorization to improve overall efficient and department ROI.

• Exceeded $10 million goal by 5% by successfully managing east and west coast sales reps.• Merchandised and created promotional activity during key periods of the month stimulating sales across east and west coast customers.• Effectively collaborated with I.T. in transitioning system platforms leading to limited disruption in productivity. • Communicated effectively and timely during product recall generating in minimal drop in customer retention. • Optimized departments ROI by focusing growth on Top 10 partners that accounted for 80% of overall sales volume. • Proactively secured promotional initiatives for catalog accounts by aligning and maintaining strong relationship with allocators and internal sales partners.

• Compiled all analytics utilized in the development of Amazon’s toy portfolio equating to $30 Million dollars in sales during the retailer’s first year split from Toys R Us.• Monitored and evaluated industry competitors using NPD resulting in fact-based selling presentations leveraged across Alternative Channel sales team. • Championed special project to analyze sales brokers’ revenue stream, which resulted in human resource consolidation and increase in the sales departments’ ROI. • Provided insightful POS analysis highlighting the areas of improvement and growth opportunities using price-point breakouts and gap analysis. • Delivered sales presentations that included specific planning strategies to ensure we met Mattel’s internal sales goal and our customer business goals. • Developed sales analysis that assisted in the first ever Power Wheels branding opportunity at Costco resulting incremental sales of $1 million dollars.

• Provided CEO and upper management with monthly competitive insight report extrapolated from NPD’s toy industry database and provide competitive quarterly analysis.• Optimized sales of key driver items within Male Action and Games & Puzzle categories by providing timely shipping and manufacturing quota recommendations. • Responsible for weekly Male Action & Games & Puzzles score card that provided inventory recommendations to improve sell-through. • Developed monthly TTQ (Tracking-To-Quota) analysis on key brand items to ensure strong sell-through across Top 5 accounts. • Support K-Mart retail services with persuasive, visually energizing and authoritative power-point presentations.• Produced quarterly and annual state of business analysis for the Male Action and Games & Puzzles categories to assist in brand planning.• Worked on special research studies such as: promotional optimization, pricing elasticity, and TV rating and sales correlation.• Reduced departmental ad hocs by managing marketing’s expectations and creating an analysis report to answer reoccurring industry insight questions.Supported research technical team during staffing reductions to maintain data integrity.