Ye D. Email & Phone Number

上海

Main Responsibility:Lead 8 different BUs including Online, Offline (4 Regions), KA, Premium, Export and Project to achieve sales target and own all sales relate P&LDevelop, implement, and manage sales & marketing strategies to support the business plan.Manages sales opportunities through the stages of the selling cycle resulting in improved win rates and improved business cases, achieve sales target, Develop & grow market share.Work with key functions to improve accuracy of forecast and also collect Account Receivables in a timely manner to achieve target.

Shanghai

- Deep Understand the diverse Channels including E-Commerce in the markets and the role of Distributors, Wholesalers and key accounts （B2B&B2C）in reaching more outlets - Provide clear channel development strategy & identify the coverage target in different sub channel like school, netbar, sport, park, station, restaurant, ，hotel.. for brands- Identify pricing or Gross Margin opportunities through various levels such as channel mix, product mix and promotion - Development right working process between head office and region team to improve the execution in the market- Following up marketing plan guideline of all brands, in developing specific trade activities so as to satisfy the channel needs- Supervise relate team in establishment of marketing strategy and brand image in all channels of regular sales and marketing reports, trade marketing expense planning, management and controlling the actual spending - Provide effective tools to improve team channel knowledge and capacity to address operation needs with competition benchmark in place ACHIEVEMENT:～Find the right business model for restaurant , bar and hotel channel development；～Set Up National and Regional team (1-1000)Keep + 50% Volume Growth Yearly

Shanghai

- Take full P&L responsibility for all sales activities in whole channels - To set strategy and programs for all channels( MT,TT & IC) development based on customer and consumer insight and knowledge so as to achieve profitable and sustainable volume and revenue growth in all channels. This includes guiding the development of Customer & Channel Segmentation and POS that maximize marketing & sales resources.- To lead the development of Business Models to target emerging opportunities.To improve the Channel Development capabilities of all Operating Units- Manage effective communication with key stakeholders, including KO, other Group competencies and OU colleagues

Shanghai

- Lead team to achieve the annual sales target within the marketing expenses budgetDeveloping and delivering annual by channel calendar and specific marketing programs ( Promotions, merchandising and POP )- Work with cross functional teams to maximize marketing impact by channel and by KA- Evaluate the budget requirement of all markets according to the brand performance in national wide - Consolidate and analyze channel promotion materials and relate valuable market information to effectively adjust and perfect the plan