• Developed comprehensive social media campaigns that drove a 30% increase inaudience engagement and expanded brand visibility on key digital platforms.• Created targeted content strategies that boosted digital sales by 25%, aligningcampaigns with overall brand sales objectives and promotional goals.• Analyzed engagement metrics and campaign performance to refine strategy,consistently improving click-through rates and driving higher conversion rates.• Managed cross-functional communications to ensure brand consistency, aligningcontent creation with sales goals to effectively market new product launches.• Leveraged influencer partnerships and brand collaborations to reach newaudiences, increasing followers and brand exposure.

• Drove annual sales growth by 15%+ year-over-year across Ulta, Sephora, andMacy’s stores by implementing market-specific strategies that maximized productvisibility and profitability.• Led a team of Beauty Advisors and Retail Selling Specialists, achieving a 20%improvement in retailer productivity and customer engagement by optimizing storevisits and fostering relationships.• Executed multiple in-store events and product launches annually, generating a 30%-90% sales uplift and increasing brand awareness by 40%.• Collaborated with the Social Media team to develop viral content campaigns, whichresulted in a 25% increase in online sales and enhanced Urban Decay’s digitalfootprint in the region.• Analyzed sales data and trends using Luxe dashboards to forecast and adjust salestargets, consistently exceeding regional goals by up to 12%

• Motivated and trained sales teams to drive Urban Decay Cosmetics sales byeffectively coaching on product knowledge, brand messaging, and makeupapplication techniques, resulting in a 20% increase in overall sales performance.• Executed successful in-store events by planning and collaborating with teammembers to promote product launches, achieving budget goals and elevating brandvisibility within retail environments.• Cultivated strong relationships with store Counter and Selling Teams throughregular communication and conducting quarterly training sessions to introduce newproducts and motivate staff, enhancing product knowledge and sales effectiveness.• Developed efficient store visit schedules to maximize time management,significantly increasing revenue-driving opportunities.• Analyzed daily and weekly sales metrics to monitor budget achievement by door,partnering with Area Sales Manager to create tailored strategies that consistentlyexceeded sales targets by 10%..• Maintained timely follow-through on all administrative tasks, including calendarmanagement, expense reports, and event recaps, ensuring seamless communicationand collaboration within cross-functional teams.

• Achieved sales increases of 107-175% over monthly targets through strategicproduct placement, effective customer engagement, and targeted upselling.• Recruited, trained, and managed a team of 10 Selling Specialists, resulting in a25% increase in team performance and successful execution of sales objectives.• Optimized scheduling and payroll management to drive business efficiency,reducing labor costs while maximizing sales during peak store hours.• Monitored and analyzed competitor activities, adjusting sales strategies to maintainmarket share and meet customer needs.• Conducted ongoing product training sessions for team members, ensuring highlevels of product knowledge and sales technique proficiency, directly contributing toimproved customer experiences.

• Increased store revenue by 20% annually by enhancing staff training and delivering a customer-focused sales experience. • Trained and developed three Assistant Managers who achieved promotion to Store Manager roles, significantly enhancing team retention and progression. • Maintained high standards of visual merchandising and stock management, collaborating directly with brand vendors to optimize product displays.

• Accurately performed nightly audits and balanced accounts, ensuring 100% financial accuracy and integrity across all transactions. • Reviewed and reconciled daily financial reports, identifying and resolving discrepancies, which reduced reporting errors by 15%. • Proactively managed guest services, handling inquiries and resolving issues, which contributed to a 95% satisfaction rate in guest feedback surveys. • Streamlined end-of-day processes by implementing more efficient data entry techniques, improving nightly closeout speed by 20%.

• Consistently recognized as a top sales performer, exceeding monthly sales targets by 15-20% and enhancing customer loyalty in a competitive retail environment. • Developed a deep understanding of product lines to offer personalized recommendations, contributing to a 10% increase in repeat business. • Provided high-quality customer service, resolving issues efficiently and ensuring a positive shopping experience that supported a 95% satisfaction rate. • Assisted with merchandising and inventory management, helping to maintain visually appealing and well-stocked displays that drove impulse purchases.