Yean Yi Woon
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Yean Yi Woon Email & Phone Number

Assistant Product Manager at Lee Kum Kee at Lee Kum Kee
Location: Petaling Jaya, Selangor, Malaysia 10 work roles 3 schools
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Current company
Role
Assistant Product Manager at Lee Kum Kee
Location
Petaling Jaya, Selangor, Malaysia
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Who is Yean Yi Woon? Overview

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Quick answer

Yean Yi Woon is listed as Assistant Product Manager at Lee Kum Kee at Lee Kum Kee, a with 2033 employees, based in Petaling Jaya, Selangor, Malaysia. AeroLeads shows a matched LinkedIn profile for Yean Yi Woon.

Yean Yi Woon previously worked as Assistant Product Manager at Lee Kum Kee and Assistant Brand Manager at Mamee-Double Decker (M) Sdn Bhd. Yean Yi Woon holds Bachelor Of Commerce (B.Com.), Marketing & Management from Monash University Malaysia.

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Lee Kum Kee

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Profile bio

About Yean Yi Woon

A Marketeer working in category and trade marketing. Possesses fair knowledge in both ATL and BTL marketing, with fair skills in analyzing data. A marketing professional with a Bachelor of Commerce (B.Com.) focused in Marketing & Management from Monash University Malaysia.

Listed skills include Multilingual, Teamwork, Flexible, Team Building, and 12 others.

Current workplace

Yean Yi Woon's current company

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Lee Kum Kee
Lee Kum Kee
Assistant Product Manager at Lee Kum Kee
hong kong, central and western district, hong kong
Website
Employees
2033
AeroLeads page
10 roles

Yean Yi Woon work experience

A career timeline built from the work history available for this profile.

Assistant Product Manager

Current

Malaysia

Apr 2022 - Present

Assistant Brand Manager

Selangor, Malaysia

1. Support Category Head in Brand Planning and Growth Ambitions, to develop and supervise Marketing Plans.2. Autonomously run best in class launch plans in market.3. Develop disruptive best in class digital and social marketing plans for brand execution and new brand launches.4. Evaluate productiveness and marketing initiatives ROI.5. Participate and assist Category Head to direct developing creative strategies and media execution. (PR, Marketing Communications, Digital and… Show more 1. Support Category Head in Brand Planning and Growth Ambitions, to develop and supervise Marketing Plans.2. Autonomously run best in class launch plans in market.3. Develop disruptive best in class digital and social marketing plans for brand execution and new brand launches.4. Evaluate productiveness and marketing initiatives ROI.5. Participate and assist Category Head to direct developing creative strategies and media execution. (PR, Marketing Communications, Digital and Social Media).6. Support Category Head to manage crisis management and local media relations.7. Product development and commercial proposals to guarantee product gross margins meet business needs.8. Analyze and Recommend white space opportunities in market.9. Maximizing the use of data tools drill and ensure understanding of market & consumer (AC Nielsen, Kantar TNS, MWB).10. Track A&P budgets and spends - towards maximizing gains and reducing costs.11. Prepare reports on brand performance and sales. Show less

Feb 2021 - Jan 2022

Senior Marketing Executive

Malaysia

Job scope: Category Focus : Fragrance & Personal Care (FMCG) 1. Assist Category Manager in (Fragrance) category - execution of processes, planning. development of creative briefs (POSM & other materials) and execution of new product launches.2. Manage (Personal Care) category brand flow and monitor marketing mix strategies3. Implement new launches & offers, maintain growth in pillar brands - Animate core catalogue and brochure4. Mobilize with cross functional departments (sales,… Show more Job scope: Category Focus : Fragrance & Personal Care (FMCG) 1. Assist Category Manager in (Fragrance) category - execution of processes, planning. development of creative briefs (POSM & other materials) and execution of new product launches.2. Manage (Personal Care) category brand flow and monitor marketing mix strategies3. Implement new launches & offers, maintain growth in pillar brands - Animate core catalogue and brochure4. Mobilize with cross functional departments (sales, training, logistics etc) to build broader business strategy to meet all deadlines.5. Champion, develop, manage and execute launch to channel strategy and work hand-in-hand with sales & training to ensure proper implementation and deliveries. 6. Make recommendations to management on category based on expertise of consumer, market and competitors (launch analysis, strategic memo, etc.)7. Manage budget and sales forecast accuracy 8. Collect and analyze consumer and market insights on strategies 9. Liaison with Regional Marketing in product management, process and reports 10. Responsible for development of creative briefs for marketing campaigns and new product launches Achievements : (Fragrance ) - 2020 Newness Launch : Achieved above 100% achievement on all Fragrance launches from June to Aug 2020.- Fragrance Q3 2020 sales achieved 106.6% vs forecast. (Personal Care) - 2020 Newness Launch : Achieved above 135% on Q2 and Q3 Personal Care Launches from April to Sept 2020.- Personal Care Q3 sales achieved 113.3% vs. forecast- Category Streamline : Successful reduction of 30%SOL focusing on inline Show less

Jun 2019 - Jan 2021

Marketing Executive - Xclusive Promotion

Xclusive Promotion

Main Job Responsibilities1. Development & Execution of Creative Direction2. Propose Incentives & Rewards3. Propose Store Targets4. Propose Marketing & Execution Ideas5. Conduct Region Store Briefings 6. Manage Sales Promoters 7. Manage Execution, Feedback & Mystery Shopping 8. Manage Timeline & Execution of projects9. Assist Market Manager on back-end process on overseas projects and accountsClients include: Tesco, Carrefour, Lotte, Giant, Big C… Show more Main Job Responsibilities1. Development & Execution of Creative Direction2. Propose Incentives & Rewards3. Propose Store Targets4. Propose Marketing & Execution Ideas5. Conduct Region Store Briefings 6. Manage Sales Promoters 7. Manage Execution, Feedback & Mystery Shopping 8. Manage Timeline & Execution of projects9. Assist Market Manager on back-end process on overseas projects and accountsClients include: Tesco, Carrefour, Lotte, Giant, Big C, Hypermart, Cold Storage, 7 Eleven, TFVM, Aeon Big, Caltex, Alfamart, Indomaret, Alfamidi, Shell, Guardian, Wellcome, Shopwise, Century, Boots in Malaysia, Thailand, Indonesia, Philippines, Singapore, China, Vietnam. Show less

Mar 2018 - May 2019

Marketing Assistant

Xclusive Promotion

Selangor, Malaysia

Main Job Responsibilities:1. Assist development of POSM2. Manage Mystery Shopping & Reports3. Manage Store Photoshoots4. Compiling monthly market & competitor info5. Assist development of training video6. Assist in managing invoice & payments

Jul 2017 - Mar 2018

President

Sunway Toastmasters Club

Bandar Sunway

Jul 2017 - Jun 2018

Vice President Of Education

Sunway Toastmasters Club

Selangor, Malaysia

Responsible for planning, organising and directing a club program which meets the educational needs of the individual members. Coordinate the club schedule, plan regular meetings, assist with education awards, plan speech contests and manage the mentor program.

Jun 2016 - Jun 2017

Lead Facilitator

Selangor, Malaysia

Manage training schedules, team buildings and logistics alongside Lead Trainer.Game Master : Manage & overlook team building games in operation.Responsible for briefings of facilitators and manage team building materials.

Jan 2013 - Nov 2015

Marketing Intern

Kotra Pharma (M) Sdn Bhd

Selangor, Malaysia

Translations : Ads, Brochures Websites, Detailing adsConsumer Relationship Managements : Survey forms, consumer letters & vouchersData Entry : Market Survey Forms, Return Stocks Form Trade, Loyalty Card Organising Marketing / POSM materials

Jan 2013 - May 2013

Marketing Intern

Prestige Products Malaysia (M)

Selangor, Malaysia

Generate Reports : Monthly Sales, Ranking, Outlet SalesAssistance in product launch : Event, Advertising postersMonthly Promotion Mechanics Ad CreatorGeneral Data Entry & Sales Team Data SupportAssistance in Market Research, Agent and Media Relationship Management

Jan 2012 - Jun 2012
Team & coworkers

Colleagues at Lee Kum Kee

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3 education records

Yean Yi Woon education

FAQ

Frequently asked questions about Yean Yi Woon

Quick answers generated from the profile data available on this page.

What company does Yean Yi Woon work for?

Yean Yi Woon works for Lee Kum Kee.

What is Yean Yi Woon's role at Lee Kum Kee?

Yean Yi Woon is listed as Assistant Product Manager at Lee Kum Kee at Lee Kum Kee.

Where is Yean Yi Woon based?

Yean Yi Woon is based in Petaling Jaya, Selangor, Malaysia while working with Lee Kum Kee.

What companies has Yean Yi Woon worked for?

Yean Yi Woon has worked for Lee Kum Kee, Mamee-Double Decker (M) Sdn Bhd, Avon, Xclusive Promotion, and Sunway Toastmasters Club.

Who are Yean Yi Woon's colleagues at Lee Kum Kee?

Yean Yi Woon's colleagues at Lee Kum Kee include Cristal Guzman, Jiang Jiang, Wing Tam, Darmin Chen, and Haijuan He.

How can I contact Yean Yi Woon?

You can use AeroLeads to view verified contact signals for Yean Yi Woon at Lee Kum Kee, including work email, phone, and LinkedIn data when available.

What schools did Yean Yi Woon attend?

Yean Yi Woon holds Bachelor Of Commerce (B.Com.), Marketing & Management from Monash University Malaysia.

What skills is Yean Yi Woon known for?

Yean Yi Woon is listed with skills including Multilingual, Teamwork, Flexible, Team Building, Microsoft Powerpoint, Microsoft Word, Public Speaking, and English.

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