 Planning and budgeting for the seasonal campaign & photoshoot.  Offline branding and promotion strategy Season-based outlet branding and promotion Preparing & Maintaining PR Communication with Different newspapers and magazines Generating content and Articles for different media Planning and executing and managing events.  Analyzing the latest trends and implementing ideas on branding and promotion Look after overall ATL and BTL marketing Strategy Managing a small team and vendor management  Any other related task given by management.

Strategic planning and implementation of campaigns and activations for social media channels. Planning and creating Facebook Ads and reviewing the ads regularly to ensure the objective is fulfilled while staying in the budget. Planning and execution of offline Branding, Store branding, Roadshow, market activation Generating creative content, and copywriting for both offline and online media. App management includes implementing campaigns, generating content for the app, push notifications and backend operation. Planning and managing social media channels with regular strategies and content to ensure customer engagement. Planning yearly budgets and making the best use of the budget while achieving the objectives. Reporting overall performance, analyzing trends, customer insights and implementing the data where needed. Handling customers' queries, and complaints.Other Responsibilities Backend operation of CRM and ERP software, dealer management, Vendor management, designing for flyers, banners, and offline marketing and branding, organizing events and other related works.

Handling social media platforms, branding, PR, and all other works given by the supervisor related to Digital Marketing