Srikanth Yeddula is a seasoned Fashion Entrepreneur and Designer specializing in Fashion and Textiles. An alumnus of the National Institute of Fashion Technology (NIFT), India, he holds expertise at the intersection of Fashion and Information Technology.In 2009, Srikanth founded his eponymous brand, Shrekahnth, in Dubai, which quickly gained international recognition. Under his creative direction, the brand showcased seasonal collections at Dubai and New York Fashion Weeks, earning acclaim for its innovative Prints and fits for In Middle East.The collections were also exhibited at prominent showrooms in Paris and Berlin, establishing a strong foothold in the global fashion business. With a deep commitment to sustainability, design innovation, and heritage preservation, Srikanth continues to push the boundaries of Sustinable fashion.