Creative direction of original concepts including style, color, print, pattern and fabricEnsuring consistency of the collections with the brand profileMarket and factory visits, research and shopping for relevant trends, as well as working with factories in AsiaWorking with Sales and Design team to conceptualize the product design for the seasonOverseeing the approval of strike-offs and all approvals for fit, style and constructionProviding leadership, management and development of the Design teamDenim fabric research and development, fit and wash development, trim package developmentDevelop and ensure adherence to the Seasonal Time and Action Calendar.

Trend research including fashion runway, bloggers and potential consumer patternsTravel to Europe and local markets for research and shopping seasonal trendsDrafting the line plan every season and allocating projects for every design team memberManaging, inspiring and leading the Design team – nurturing and honing their skillsDenim fabric research and development, fit and wash development, trim package developmentFactory/laundry visits for development and production follow up.

Designing woven and denim tops and bottomsAttending fit sessions to ensure fit and styleTraveling to Asian markets and factories for research, develop and productionSupervising a full design team including an Associate Designer, Designers and InternsWorking closely with my Creative Director from concept to developmentWork on special projects for clients such as Charlotte Russe, Forever 21, Macys, Delias and 2B for Bebe.

Researching and designing woven dresses with focus on the latest trend, fabrics and silhouettesShopping local markets and vintage stores for inspirationAttending and providing feedback on Design, Merchandising and Product Development meetings Conducting fit session and working with technical designers to improve the final productWorking directly with the print team on pattern and color directionSupervising and mentoring an assistant designer and internsCommunicating with overseas vendors for product development and trim sourcing.

Designing woven and denim dresses, tops, jackets and bottomsTraveling to Asian markets to develop strong relationships with factories and vendorsWorking closely with Creative Director from concept to developmentWorking on special projects for clients such as Charlotte Russe, Forever 21, Macys, Delias and 2B for Bebe Working directly with in-house Pattern-makersCreating design specs and tech-packs using Microsoft Excel Communicating with overseas vendors and factories, following-up on samples.