Handle all product request from editors, celebrity makeup artists and stylistAssist in the organization of press events for new product launches by obtaining and preparing presentation material and visualsAssist the VP of PR and Director of PR with the planning and execution of Fashion Week related activities to promote and build the Shiseido and Clé de Peau Beauté brands within the fashion and related industriesExecute and implementation of in-store events and promotions, personal makeup artist appearances and added value merchandising programsManage relationships with editors from top magazinesCompose press releases for new products and edited bios for corporate team membersCode and manage incoming invoices and monthly budgets

Handled all product request from editors, celebrities, and stylistResponsible for keeping track of product closet and maintain tracking log of where product are being sentBuild relationships with licensee and brain storm on upcoming events to promote productCelebrity escort during Fashion Week and liaison between celebrity and press

Researched target market for Fresh events, including media and in-store events as well as facilitated activities at special eventsAssisted in event planning for major in-store events including "Fresh Sweet Sixteen Anniversary" Merchandised, organized, and re-stock, showroom with all products Worked with press to fulfill daily requests and pitch beauty ideas for various stories in the mediaAssisted Director and Vice President with daily responsibilities and press releases for all productExecuted mailings and coordinate event details for product launchesMonitored editorial activity in national and regional press

Developed the myspace.com website for DKNY JeansImplemented a new magazine library system for all publications and organized magazine librariesOrganized advertisements for various print advertisements