Yee Chun Chan Email & Phone Number

Proposed and implemented communications strategies, including executive communications, public relations, crisis communications, marketing communications and employee communications.• Executive communications: Created comprehensive media plan for Group CEO; culminated in 4M reach on mainstream media, with 40,000 impressions. Pitched and facilitated media interviews with senior leaders to position as thought leaders – feature published on front page of Business Times’ Saturday Brunch… Show more Proposed and implemented communications strategies, including executive communications, public relations, crisis communications, marketing communications and employee communications.• Executive communications: Created comprehensive media plan for Group CEO; culminated in 4M reach on mainstream media, with 40,000 impressions. Pitched and facilitated media interviews with senior leaders to position as thought leaders – feature published on front page of Business Times’ Saturday Brunch column.• Public relations: Developed and independently executed campaign strategy, including media invites, media release, fact sheet, media list for SJ Campus’ official opening. Story was comprehensively covered across all Tier 1 mainstream media in print, online and broadcast mediums with 8.5 million reach. Independently managed media relations for a CSR event, resulting in the first media coverage for CSR. Created an optimized calendar that tracks all media efforts across the three business lines globally. Developed comprehensive media monitoring reports using Meltwater.• Crisis communications: Cybersecurity risks and negligence claims – coordinated closely with internal and external stakeholders, including business leaders and legal counsel to manage risk and protect brand reputation effectively, crafting drawer lines and anticipated Q&As – incidents did not escalate into public affairs.• Marketing communications: Coordinate global communications activities, working closely alongside communications partners in Australia, China and South Asia; crafted social media posts to promote thought leadership and influence; manage industry partnerships and sponsorships with relevant external industry and governmental organisations.• Employee communications: Independently worked on communications pieces, including weekly newsletter, market reports, daily news monitoring report, social media posts, leaders’ biography, working with graphic designers and vendors regularly in good terms. Show less

Singapore

Conceptualise and execute public communications efforts for MINDEF & Singapore Armed Forces (SAF) events• Core team of 19th Shangri-La Dialogue (SLD) - Managed all media aspects of MINDEF-led activities in SLD; crafted and issued 19 news releases and three fact sheets over four days, collaborated with WoG stakeholders, and facilitated three doorstop interviews with Minister for Defence Dr Ng Eng Hen for local and international media• Sole lead for media features and queries for SAF… Show more Conceptualise and execute public communications efforts for MINDEF & Singapore Armed Forces (SAF) events• Core team of 19th Shangri-La Dialogue (SLD) - Managed all media aspects of MINDEF-led activities in SLD; crafted and issued 19 news releases and three fact sheets over four days, collaborated with WoG stakeholders, and facilitated three doorstop interviews with Minister for Defence Dr Ng Eng Hen for local and international media• Sole lead for media features and queries for SAF Day-Best Unit Competition, Specialist Cadet Graduation Parade (SCGP) and MINDEF/SAF initiatives - Exclusive pitch on SCGP to Mothership garnered 37k likes, 307 shares on Facebook• Sole lead for media publicity (news release, photos, broadcast footage) on: State visits (Prime Minister involvement) and Introductory visits (Defence Minister involvement) to Singapore by Australian, Indian, Korean, and Vietnamese counterparts; Senior Minister of State’s SAF visit and military investitures - Consistently meeting publicity objectives, through coordinating and managing internal and external media, and multiple internal stakeholders, including WoG counterparts, and policy/military subject matter experts for timely and accurate reporting Pitch, design and collaborate with stakeholders on internal communications for MINDEF/SAF transformation initiatives; crafted and presented reports at Deputy Secretary-chaired meetings; honed media skills in global exercises Show less

Singapore

◕ MediaI handle and facilitate day-to-day PR enquiries, media interviews, and media monitoring.Throughout the year, especially during important events such as Graduation, I conceptualise, create, and pitch student profiles that have media potential. These student profiles have been published on English-medium newspapers such as The Straits Times, The New Paper, vernacular newspapers such as Lianhe Zaobao, Shin Min Daily News, Berita Harian, and Tamil Murasu. I also facilitate media… Show more ◕ MediaI handle and facilitate day-to-day PR enquiries, media interviews, and media monitoring.Throughout the year, especially during important events such as Graduation, I conceptualise, create, and pitch student profiles that have media potential. These student profiles have been published on English-medium newspapers such as The Straits Times, The New Paper, vernacular newspapers such as Lianhe Zaobao, Shin Min Daily News, Berita Harian, and Tamil Murasu. I also facilitate media interviews for radio and broadcast features, such as on 95.8FM and Channel 8.◕ ContentMy responsibilities are content ideation and creation for internal and external-facing publications targeting both prospective and current students, as well as for corporate partners and other stakeholders. I am comfortable with writing for print, web, videos, and out-of-home. Using Biteable, I created a 90-seconds explainer video for Early Admissions Exercise 2019; web analytics showed that it had a high retention rate among the viewers. Show less

◕ Conceptualised and designed social media posts, E-invites, video walls, and website banners for new libraries◕ Initiated to proofread the copy of Tampines Regional Library’s opening brochure; arranged it to be concise, readable, and design-friendly◕ Macro-managed, corresponded with marketing department’s direction◕ Collaborated with central designer to create new libraries’ floor plans

Nanyang Technological University

◕ Methodised, condensed, and synthesised preliminary research on communication process in traditional and online newsroom

Bedok Reservoir Road

◕ Customised English tuition ranging from Primary 2 to Secondary 4 English◕ Customised Primary 4 Science tuition

Korean-Based Magazine

◕ Reported Korean culture-related events, press conferences or performances of Korean celebrities such as Running Man and B.A.P◕ Photographer for Lunafly and Vizit Korea 2014

Singapore

◕ Organised press kits, preview screenings, and giveaways, liaising with different media partners to increase general publicity◕ Conceptualised, designed, and executed giveaways, achieving goal of attaining 300 more followers on Shaw Movie’s Twitter account ◕ Copyedited tweets and proposed new promotions tactics ◕ Consistently analysed competitors’ promotions and products

Bachelor Of Arts (B.A.), English Language And Literature/Letters, Distinction

Activities and Societies: 9th Sub-Committee of Epiphany: NTU English & Drama Society Head of Sound and Lighting (2014-2016) English.

Diploma In Mass Communication, Print Journalism, Photojournalism, Creative Writing, 3.4/4

Activities and Societies: Photographer and Videographer for NP Beatbox TV