Yee Lei Lee Email & Phone Number

Singapore

Singapore

Singapore

Team under New Bahru, a new creative cluster project in River Valley that brings together more than 40 of the city's best talents

Marketing Trainee under MAKE UP FOR EVER• Coordinated and executed 360 marketing activities for product launches and marketing campaigns (including POSM management, PR events, sampling projects, store activations e.g. launchpads & workshops, KOL product seeding etc.)• Supported set up of brand website for e-commerce business on Shopify and launch of CRM campaigns on Mailchimp• Executed online campaigns on e-commerce platforms (Sephora.com, Lazada & Zalora) through asset production• Managed social media channel (local Facebook brand page) through post creation and customer relationship management

• Led a team of 17 while overseeing the facilitation of events and activities for more than 800 club members• Sought out new and existing opportunities for partnerships with external stakeholders to enhance the club’s brand image• Championed the club’s interests while working with various school clubs and offices to enhance understanding of the Marketing major in SMU

• Managed workflow of content publishing and relevant approval and escalation on Samsung’s regional websites• Analysed, tracked, and reported progress on weekly and monthly reports of regional market operations

• Spearheaded the launch of EDM marketing for their marketing team using Mailchimp• Developed relevant and impactful marketing material, content and collaterals using Canva to promote events, services, and programmes, including a collaboration with Our Better World for a video production• Planned and executed plans for events (including appreciation dinners and donation runs), as well as liaised with external partners, clients and vendors for joint partnerships and gift sponsorships• Assisted in managing social media accounts such as Instagram, Facebook, and LinkedIn and their website to create brand awareness and promote the company’s services and programmes

Bachelor Of Business Management, Marketing & Digital Business, Magna Cum Laude

Awards/ Achievements: • SMU BBM Dean's List AY19/20 • NCS Award for Top Student in IS215 Digital Business - Technology and Transformation.

Bachelor Of Business Administration, Spring Exchange

Exchange student under SMU's International Student Exchange Programme Coursework: Introduction to Computer Science, Marketing Strategy.

Integrated Programme, Singapore Cambridge Gce A-Level

• GCE A-Level: 4 H2 subjects (Mathematics, Physics, Economics, History), H1 Project Work and General Paper • Raffles Diploma with 2 Merits.

Integrated Programme

• GCE O-Level: Higher Mother Tongue (Chinese) Awards/ Achievements: • RGS Roll of Honour 2015 / 2016 • 2016 Outstanding Achievement Award.