Yeghig (Elie) Benlian, Mba

Yeghig (Elie) Benlian, Mba Email and Phone Number

Paros Canada - Strategy and Marketing @ Paros Canada
Pickering, ON, CA
Yeghig (Elie) Benlian, Mba's Location
Greater Toronto Area, Canada, Canada
Yeghig (Elie) Benlian, Mba's Contact Details

Yeghig (Elie) Benlian, Mba work email

Yeghig (Elie) Benlian, Mba personal email

About Yeghig (Elie) Benlian, Mba

During my career at Procter & Gamble and Essity (formerly SCA), I have been fortunate to work with diverse & dispersed teams; to manage different product portfolios; to lead the transformation of various businesses; & to build brands to leadership market shares.Currently, I am a Permanent Resident in Canada and leverage my experience to consult clients (Consumer-Packaged Goods, Fast Moving Consumer Goods & Small Domestic Appliances) in brand building; business and relationship development. I am able to work in various set ups ranging from highly structured to those which require more entrepreneurial approach; & from developed to developing & volatile markets.I enjoy engaging with people as a colleague or a partner who brings creative ideas & solutions; as a team leader who coaches every day; as a trainer of corporate & marketing topics; & a mentor who is able to tap into his diverse background (including B.Sc. in Medical Technology and MBA from American University of Beirut).I am interested in connecting with professionals who are passionate people; brand & business builders.

Yeghig (Elie) Benlian, Mba's Current Company Details
Paros Canada

Paros Canada

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Paros Canada - Strategy and Marketing
Pickering, ON, CA
Website:
paros.ca
Employees:
1
Yeghig (Elie) Benlian, Mba Work Experience Details
  • Paros Canada
    Paros Canada - Strategy And Marketing
    Paros Canada
    Pickering, On, Ca
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  • Paros Canada
    Paros Canada - Strategy & Marketing
    Paros Canada May 2022 - Present
    Toronto, Ontario, Canada
    > Conducted >11 in depth studies (regulatory, consumer, & competitive landscapes). The recommended action plans helped the expansion plans of clients in Canada and USA.> Assisted brands to relaunch and accelerate sales (double in 2 years) through improvements in trade fundamentals, & closer collaboration with distributor(s).> Recommended marketing & go-to-market frameworks including matching exporters (Canada manufacturers & importers (Middle East).> Developed & executed creative direct-to-consumer activations (exposition participation, sampling/tasting) in Canada.
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  • Sca - Hygiene And Forest Products Company
    Sales & Business Development Director - Middle East & Africa
    Sca - Hygiene And Forest Products Company Feb 2017 - May 2022
    United Arab Emirates
    > Work with SCA joint venture (1), licensees (4), and selected distributors to drive profitable growth.> Identify business opportunities (geographic and/or product proposition) to deliver of company's business goals & objectives.> Build internal & external capabilities (resources and/or tools) which will enable successful implementation of strategies & delivery of balanced growth (top line & bottom line).
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  • Sca - Hygiene And Forest Products Company
    Marketing Director - Middle East & East Africa
    Sca - Hygiene And Forest Products Company Feb 2015 - Jan 2017
    United Arab Emirates
    > Lead the Consumer Goods portfolio of SCA (various product categories including - Feminine Hygiene, Adult Incontinence, and Baby).> Develop the long term strategies & overlook the execution of consumer & trade marketing support plans across Middle East & East Africa markets.> Build organizational capabilities (internal & partner agencies) including - hire, train/coach, and set processes) to develop plans, build brands & improve ROI.
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  • Procter & Gamble
    Regional Brand Manager (Regional Business Unit)
    Procter & Gamble Aug 2012 - Jan 2015
    United Arab Emirates
    > Led the +100 Million USD business of the Oral Care portfolio (Crest, Oral B, Fluocaril, Fixodent).> Developed the strategies & coordinate the executions with 5 marketing & commercial teams managing Middle East, North Africa, & Developing Markets (more than 25 countries, 750 million consumers).> Improved profitability by identifying/leveraging scale & cost optimization opportunities (in media, agency fees, supply chain, and line up).
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  • Procter & Gamble
    Brand Manager
    Procter & Gamble Jul 2009 - Jul 2012
    Beirut, Lebanon
    > Led 3 hair care brands with a total business of +50 Million USD total.> Covered 5 markets (15 million consumers) & 4 product segments (shampoos, conditioners, treatments & colorants).> Developed & launched an award winning commercial innovation campaign on Pantene, which established the brand as the hair care expert.> Successfully executed the new Herbal Essences in the region relying heavily on digital. Brought changes to Koleston support model, and leveraged new breakthrough product technologies to invigorate the brand.
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  • Procter & Gamble
    Brand Manager
    Procter & Gamble Jun 2008 - Jul 2009
    Beirut, Lebanon
    > Led the +30 Million USD business in Small Domestic Appliances (White) & Batteries in 5 Near East markets (150 million consumers).> Completed the integration of Braun & Duracell into P&G (post acquisition team).> Launched the award winning campaign for entry level epilator in low income markets (reapplied in other markets).
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  • Procter & Gamble
    Assistant Brand Manager
    Procter & Gamble Aug 2007 - Jun 2008
    Beirut, Lebanon
    > Acted as the "Brand Manager" for a newly established multifunctional team.> Worked on +30 Million USD business in Small Domestic Appliances (White) & Batteries in 5 Near East markets (150 million consumers).> Completed the integration of Braun & Duracell into P&G (post acquisition team).
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  • Procter & Gamble
    Assistant Brand Manager
    Procter & Gamble Feb 2005 - Aug 2007
    Beirut, Lebanon
    > Worked with the multifunctional team of Pantene in Near East (5 markets, 150 million consumers).> Contributed in the integration of the support plans in 2 regions (Egypt and Levant).> Executed the brand re-launch and developed some of the most successful initiatives of the brand in past 10 years.
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  • American University Of Beirut
    Medical Laboratory Technologist
    American University Of Beirut Sep 2000 - Jan 2005
    Beirut
    > Assisted in night staff management (schedule, vacation, training, & conflict resolution)> Handled clinical specimens. Performed diagnostic tests. Communicated & cooperated with physicians.
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Yeghig (Elie) Benlian, Mba Skills

Fmcg Brand Management Trade Marketing Marketing Strategy Market Planning Strategic Planning Marketing Management Marketing Brand Equity Customer Insight Marketing Communications Business Strategy Business Development Market Research Strategy Competitive Analysis Problem Solving Market Analysis Interviews Shopper Marketing Building Organizational Capability Business Planning Capability Development Process Simplification Simplification Management Leadership Marketing Research Consumer Products Entrepreneurship Consumer Behaviour Segmentation Brand Development P&l Management Integrated Marketing Brand Architecture International Marketing Cross Functional Team Leadership Team Leadership Team Building Lea Budgeting Project Management Coaching Advertising Online Advertising Digital Marketing Digital Strategy Negotiation

Yeghig (Elie) Benlian, Mba Education Details

Frequently Asked Questions about Yeghig (Elie) Benlian, Mba

What company does Yeghig (Elie) Benlian, Mba work for?

Yeghig (Elie) Benlian, Mba works for Paros Canada

What is Yeghig (Elie) Benlian, Mba's role at the current company?

Yeghig (Elie) Benlian, Mba's current role is Paros Canada - Strategy and Marketing.

What is Yeghig (Elie) Benlian, Mba's email address?

Yeghig (Elie) Benlian, Mba's email address is ye****@****sca.com

What schools did Yeghig (Elie) Benlian, Mba attend?

Yeghig (Elie) Benlian, Mba attended American University Of Beirut, American University Of Beirut.

What are some of Yeghig (Elie) Benlian, Mba's interests?

Yeghig (Elie) Benlian, Mba has interest in Photography.

What skills is Yeghig (Elie) Benlian, Mba known for?

Yeghig (Elie) Benlian, Mba has skills like Fmcg, Brand Management, Trade Marketing, Marketing Strategy, Market Planning, Strategic Planning, Marketing Management, Marketing, Brand Equity, Customer Insight, Marketing Communications, Business Strategy.

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