Collaborate with oversea team members on developing core product selection for brand as well as develop overall brand positioning within the fashion industryStrategize and propose product development ideas focused on brand messaging, sales goals, target market and trendsPartnered closely with oversea technical teams to establish standard sizing focusing on plus size consumersReview and optimize tech packs and designs from oversea teams to ensure brand is kept up to date, to standard and focused on target marketYearly travels to oversea offices for team collaborations, competitor shopping, fittings and factory visits

Partner with creative director to ensure vision and direction of brand is elevated while maintaining a high standard of quality and fitAnalyze market trends while leading research and translating concepts into designs that relate to target audience while maintaining company design aestheticLead and manage design team to develop and execute seasonal deliverables to ensure cohesive collectionPartnered closely with buying and marketing team to analyze hindsight and sales reportsCollaborate with influencers to design and curate mini capsules

Designed & developed seasonal collection with design team on trend & print direction while creating flat sketches and line sheetsAttended fittings & handoff sessions with technical designers to ensure fit and brand identityProposed and launched new business opportunitiesIncreased business growth by double-digit percentages via unique product launches & overhaul of product assortment

Managed sourcing, product development, pre-production & production activitiesNegotiated & manage all sourcing time & action calendars for product development cycle to meet deadlinesTravelled to Asia to partner with vendors to execute & improve designs to ensure product design & quality standards are met

Coordinate with cross-functional partners on development process & tracking styles ensuring compliance of product while maintaining time & action calendars and WIP reports Tracked and facilitated approvals for lab dips

Collaborated with Maurices' Design Director, buyers and merchandising team for researching and assessing future fashion trends and planning the following year's product offeringsComplied competitive analysis and followed market trends of competitorsDesigned and developed new collections of women's casual and dressy tops on a monthly basisCreated tech packs for oversea vendors and attended fittings with technical designersDeveloped flat sketches, CAD drawings, and line sheets for meetings with buyers and divisional managersProvided print and pattern direction to production teams, while monitoring effective implementation into final designs and merchandise planning

Developed monthly apparel design collections of women's woven and knit tops,dresses and skirts targeted for vertical markets specific for private-label customersManaged team of graphic designers, print designers, pattern-makers, cutters and sewersTravelled monthly to New York to attend market weeko Key accounts: Buckle, Maurices, Dress Barn, Charlotte Russe, Lane Bryant, and Boston Proper