My passion is to discover and unlock opportunities to help build and rebuild businesses so they confidently achieve sustainable growth.I engage wholly and deeply into my customers’ business and listen with intent to better understand their overarching goals. Then, ground myself with data to help them lead with facts. And after discovering their audience preferences, I take the next step of distilling that insight into simple to use go to market strategies.

Client advisor and Leader of firm’s strategy practice delivering business transformation to organizations. Areas of focus include Marketing Insights, Customer Experience and Engagement, Account Based Marketing, Omnichannel, Content, Marketing Operations, Analytics, Lead Management and MarTech/Automation. Helping clients: small, mid tier and large brands: Zebra, CDW, Lenovo, Monsanto, LabelMaster, Domino Printing, HBI Solutions, CTCA.

Responsible for global management and oversight of HIMSS and HIMSS-related brands. HIMSS strategic brand story teller, responsible for creating innovative marketing strategies that build brand, leading to increased awareness, revenue, relevance and respect among target audience. Oversee marketing strategy process within organization including development of segmentation, competitive analysis/market intelligence, prospecting, lead generation, market development and strategic planning across business units. Lead and change agent in charge of development and measurement of key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.HIMSS is a global voice, advisor and thought leader of health transformation through health IT with a unique breadth and depth of expertise and capabilities to improve the quality, safety, and efficiency of health, healthcare and care outcomes. HIMSS designs and leverages key data assets, predictive models and tools to advise global leaders, stakeholders and influencers of best practices in health IT, so they have the right information at the point of decision.Through its health IT network of over 1 million experts, over 200 knowledge exchanges and collaborations, including 60,000-plus members, HIMSS drives innovative, forward thinking around best uses of technology in support of better connected care, improved population health and low cost of care.

Provided enterprise-wide leadership, strategic vision and direction for new Emerson Network Power go-to- market strategy aimed at IT, Data Center, Cloud, Colocation markets. (Managed staff of 20 international marketing associates, $12M and 100 sales offices.)Product DevelopmentLaunched and managed 1st Global customer insight model involving 35 countries as part of NextGen Power portfolio product development process. In charge of repositioning Cooling product brand and portfolio to reach broader Global IT market. Defined Global value proposition map for all product lines aligned with market and customer needs analysis.Brand StrategyDeveloped new brand architecture and messaging platform resulting in consolidation of 5 separate business entities and brands into 1 holistic North America approach. Responsible for all aspects of marketing including product positioning and launch, branding, market research, annual marketing planning, advertising, PR, website design and content, and social media. Managed Data Center Users Group to leverage insight and trends of Data Center Market. Trends reported to key Industry leaders such as Forrester, Gartner, IMS.Strategic PlanningEnabled new Business Operating Model and business transformation process including migration to Solutions business, integration of Business Unit go-to-market capabilities and change management implementation.

Designed and launched local market strategy resulting in $5.7 million in pipeline growth. Launched social media strategy resulting in 240% growth YOY 2012 among Twitter followers. Improved campaign effectiveness via expansion of marketing book of business by 30% and 4 tier segmentation strategy. Managed sales enablement tools including Oracle lead management, Eloqua marketing automation and Savo content management. Managed customer insight process including competitive modeling, research and industry analysis

Rebuilt North America UPS division including strategic planning of enterprise business, brand strategy, channel architecture, product expansion, sales development and process redesign. Introduced new strategic growth initiatives for key vertical markets resulting in 7% growth in retail segment and 12% growth in healthcare segment. In charge of North America integration post Emerson/Chloride merger - 150 employees, product rationalization, brand consolidation and market communication.

Delivered $415M in 2007 through Market Expansion sales in top 25 metro markets. Achieved $245M in incremental sales in 2006. Delivered $8M in incremental revenue through key national direct mail initiatives. Launched company’s first Bilingual phone capability in 2005 in top 8 Latino markets and achieved $1.7M in incremental sales in the first year. Launched first regional marketing initiative targeting weather triggered markets and achieved $3M in incremental sales.

Established new outsourcing division within Pitney Bowes, focused on delivering mission critical customer communications via print and electronic venues. Defined the business requirements and executed the successful product introductions for both print and eCommerce solutions.

Managed all marketing activities pertaining to communication outsourcing business. Developed and implemented strategic plans for meeting growth objectives within the Financial Service and Insurance markets.

Managed relationship with PNC Bank including, development and execution of cross-sell communication strategies, promotional campaigns and compensation programs.

Selected from more than 375 employees to lead new customer segment team resulting in improving retention rate and customer satisfaction by 30%. Launched first Latino marketing initiative that enabled launch of other Diversity initiatives across the organization including recruitment of bilingual customer facing employees.