Digital Strategy Development: Develop and implement a cohesive digital marketing strategy aligned with Urbnlanes' business goals and values. Leverage property data analytics to identify market trends and insights that inform digital strategies and optimize advertising opportunities. Establish the end-to-end digital marketing capabilities and strategy that align with the needs and goals of each asset.Digital Media Buying: Plan and execute digital media buying strategies across various platforms to maximize the reach and impact of digital campaigns. Monitor and optimize digital media spending to ensure efficient allocation of budgets and achievement of campaign goals.Performance Tracking and Analytics: Monitor key performance indicators (KPIs) for digital campaigns, website performance, and digital media buying effectiveness. Use data-driven insights to continuously optimize digital strategies, campaigns, and media buying efforts.Multi-Channel Management: Lead digital campaigns across various platforms, including social media, email marketing, SEO, SEM, display advertising, and other relevant digital channels. Collaborate with cross-functional teams (IT & Brand marketing teams) to ensure consistent branding and messaging across all digital touchpoints. Ensure successful delivery of world-class web usability portals, mobile apps, or online projects when implemented for Urbnlanes & assets.

• Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimization and data and analytics to support future business growth.• Work closely with the Product team to ensure that the marketing technology strategy aligns with our broader digital strategy and efforts.• Lead the analytics and reporting function in digital campaigns with a focus on optimization.• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business stakeholders.• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.• Conducts analysis of lead generation data and organizes testing, to show progress towards lead targets and to identify opportunities to optimize paid media.• Develop and optimize online marketing initiatives to drive customer acquisition.• Optimize targeted and custom landing pages and micro-sites.• Planning strategic campaigns on Google AdWords “Search & GDN” for clients.• Searching for GDN websites, also, handling uploading, and bidding of GDN ads.• Assisting in the website's dashboard and social media and the following up with platforms on promote action.• Analyzing market trends and recommend changes to marketing and business• Development strategies based on analysis and feedback.• Plan digital marketing and branding objectives.• Creating social media campaigns including content, management, and analytics.• Promoting content management on social channels, by using content strategy best practices