Yeji Lee Email & Phone Number

Seoul, South Korea

대한민국 서울 강남구

Jung-gu, Seoul, Korea

• Manage long-term quantitative/tracking studies, ad-hoc research projects, and qualitative studies to help brands diagnose and improve their Customer Experience1. A Global After-Sales Service CX Study evaluating.
• owns studies for 5 key European subsidiaries ($557,000+)
• directly communicates with end clients in UK, Czech, Poland, Romania, and Hungary
• conducts client interviews and a series of desk research to localize a questionnaire to relevant markets
• monitors and controls a progress of a seven-month-long fieldwork
• controls data quality through a validation process (5,700+ samples)

Greater Chicago Area

• Executed on projects as the organization’s insight leader; shared knowledge and delivered comprehensive market and consumer insights on untapped markets and segments and existing/mature markets and channels. Led and.
• Built a customized, qualitative heat map with multi-source syndicated data (Euromonitor, Nielsen, Technomic, NPD), assisting business leaders and strategic marketers in strategy conversations. Addressed total market.
• Defined key consumer trends through mind and body, rules and roles, command and control, and people and planet lenses, identifying five manifestations for each and uncovering drivers, the evolution of manifestation.
• Strengthened customer engagement strategies by developing descriptive analysis with vivid insights into boomers and white millennial singles and couple segments, highlighting group-related mindsets, lifestyles.
• Architected social media listening dashboards to facilitate innovation sessions with clients and internally by mastering basics of Boolean query writing in BrandWatch.
• Authored “The Keto Craze: Charting Growth and Identifying Keto Product Gaps,” an article providing Ketogenic diet insights; received media attention by NY Magazine - Grub Street.

Janesville/Beloit, Wisconsin Area

• Identified and presented high-impact market and consumer insights to support strategic customer wins in the meals market.
• Supported team to reach $13.6M+ revenue growth commitment for meals category by managing market research, assisting in developing and executing short- and long-term strategic business plan, and providing key initiative.
• Combined market insights and BI by building visual business intelligence interface that delivered actionable syndicated datasets and internal sales data and facilitated quicker insight development.
• Led “2017 Flavor Chart – Culinary” conversations with chefs, marketing, R&D, and business development team.
• Developed trend-related contents that have been foundational for customer engagements within meals end-use market.
• Provided insights for natural channel initiative to assist business team in targeting new customer group; synthesized large syndicated datasets and discovered compelling market insight story that propelled initiative.

Beloit, WI

• Supported business teams with customer engagements, data requests, and trend presentations by highlighting trends and business opportunities. Partnered with business consultants; assisted in analysis and preparation of.
• Drove a 2,500,000-lbs. flavor business win with a global client through consumer insights.
• Launched “Friday Fun Facts” (proprietary trend report program) in company’s weekly newsletters; received positive cross-functional feedback and maintained #1 newsletter click rank.

Janesville/Beloit, Wisconsin Area

• Compiled 90-page competitive analysis deck for business leaders; highlighted top six global competitors’ strategies, capabilities, marketing platforms, products, and recent M&A transactions.
• Managed the semester-long project of assessing weather impact on seasonal beverage items.

Beloit, Wisconsin

Analyzed student survey data using statistical software (STATA); presented key findings to faculty and staff. Prepared large datasets by cleaning and organizing data with statistical programming languages.