Senior Design StrategistAesthetic Intelligence Group / DA Design Team / Digital Appliances Department• Analyzing market and design trends• Suggesting design direction for new product [ Main Project ]* Design Frame (2021)Conducted cross-cultural research on aesthetic preferences in North America, Europe, India, and South Korea. Received the IDEA Award's prestigious Silver accolade in the Design Strategy category, recognizing the project's excellence in addressing diverse global aesthetic preferences.Industrial DesignerAIr Solution Design Group / DA Design Team / Digital Appliances Department• Developing new CMF from concept to production• Visualizing 2D, 3D renderings and making full-scale hard mock-ups for product development• Working closely with the marketing department in research and production [ Main Projects ] * AX5000 (Aug – Dec 2015) Developed a smart air-purifier from design to production Maintained Samsung’s patented unique design and developed new colors, materials and finishing* AY7000 Upgrade (Dec 2014 – Feb 2015) Generated new colors, materials and finishing for water tank of dehumidifierAwarded in Good Design, Korea 2016* Q9000 Upgrade (Feb – Dec 2014) Upgraded details of stand type air-conditioner Q9000, the best-selling AC in KoreaAwarded in Good Design, Korea 2016Industrial DesignerAdvanced Design Part / DA Design Team / Digital Appliances Department• Generated futuristic concepts aimed at expanding user experience and preoccupying the global market• Analyzed user’s pain-points through user researches and investigated new materials• Made full-scale working mockups to present the concept[ Main Projects ]* Innovative Platform for Air-Conditioner (Sep – Nov 2014) Generated innovative concepts for windless air-conditioner based on user’s pain-pointsMade full-scale working mockups and suggested the operation method