Yelena Osin Email and Phone Number

Helping B2B startups meet their growth potential.

IrisVR is an easy to use VR software for the architecture, engineering and construction industry. With IrisVR, architects, engineers, and preconstruction teams can instantly bring any 3D model into virtual reality for design review, collaboration, and model coordination meetings in 1:1 scale.

Took summer 2017 off to travel through parts of Europe and Asia. Europe - Croatia, Slovenia, Austria, Switzerland, ItalyAsia - Thailand, Malaysia, Japan, South Korea, Hong Kong, Singapore

SecurityScorecard is a B2B SaaS startup in the cyber security industry, backed by Sequoia and Google Ventures. I joined the company as the first marketing hire in 2015, growing the marketing department to 8 people.- Led the website overhaul, resulting in a re-brand, new core messaging and key differentiators, positioning the nascent product directly against an ingrained competitor – completed in the first three months.- Delivered 60% of sales pipeline in 2015 and 2016 through demand generation including content marketing, events, PR, email marketing, SEO, SEM and growth hacking.- Created a free tool called ‘Instant SecurityScorecard’ to scale lead generation efforts, producing $2.8M in sales opportunities in 2016, and accounting for 10% of revenue in Q4 2016. Also named product of the week by Network World Magazine.- Leveraged proprietary threat intelligence data to produce quarterly industry research reports across education, retail, finance, healthcare, and government garnering coverage from Thomson Reuters, International Business Times, CNBC, CSO Online, SC Magazine, Dark Reading and the Trump Administration.- Recruited, on-boarded and managed a marketing team of 5+ people.

SureDone is a new multi-channel platform helping retailers sell and manage products across all of today's biggest marketplaces. We'll take a small business and scale it without the man hours it used to take by automating stock levels, orders, and updates on multiple sites at once.

SureDone is a NY Angels backed B2B SaaS startup in the eCommerce industry. We launched in 2013 with a $500K seed round, grew the company to 15 people, and opened a second office in Albany, NY for customer support and sales.- Recruited a creative director, working closely to conceptualize the SureDone brand, creating marketing and sales collateral for in-house and eBay sales reps.- Lead SEO driven website redesign, working with an offshore development team in Russia and our in-house creative director. This resulted in an 81% lift in organic search traffic, 62% lift in inbound leads, and brought the inbound conversion rate up from 2% to 4%.- Designed and implemented an automated lead generation system that produced 60% of revenue from inbound leads in Q2 and Q3 of 2014. Through iteration, we maintained an inbound close rate between 15% and 20%.- Worked with the Head of Sales to develop a sales playbook and onboard a 5 person sales team over a 2-day training course in Albany, NY.- Responsible for producing outbound leads for the sales team at a $1/per lead, utilizing an overseas team in the Philippines.- Managed $20,000 trade show budget and logistics for the 2014 Internet Retailers Conference that generated over 100 leads and resulted in $25,000 in closed sales.

Search Engine Optimization, Paid Search Strategy, Marketing Strategy, Web Analytics, and Website Development

Successfully sourced, qualified and pursued a board of advisors and product partners with the CEO. Assisted with initial fundraising efforts in a 500k seed round.