Understand the dynamics of the Yemoo business and the categories in which we operate now and in the futureProvide internal/external clients with ongoing strategic counsel on SEO best practices and tactics that align with brand objectives/goals and overall businessDefine and align SEM strategy with traffic and sales goals, maintaining detailed attention to maximizing traffic metrics and conversionsCollaborate closely with internal account/project, editorial and product management teams within company to specify SEO requirements for new launches and existing contentBe the internal search evangelist – help educate and be a catalyst for change by demonstrating and tracking measurable results, establishing best practice guidelines and streamlining processesKeyword and positioning planning for SEOContinuous search engine optimization on-page and off-pageDiscovery, planning, and account control of various SEO agenciesPreparation of reports, statistics and guidelinesBacklink strategy application