Yen-Nee Loo Email & Phone Number

Malaysia

Malaysia-based B2B agency - we organize, facilitate and host cross-industry engagements across the globe. We are Christ-centred; our key mission is to give back and to fund community building/restoration initiatives worldwide.

Malaysia

Kuala Lumpur, Malaysia

I connected Business, Campaigns, Marketing, Operations, Product and Technology and worked collaboratively towards implementing new digital and technology solutions for Jirnexu. I was responsible for project managing and delivering digital customer acquisition solutions for financial services clients (largely credit cards and personal loans) ie Ambank, RHB Bank, UOB Bank, CIMB Bank.

Kuala Lumpur, Malaysia

Established a team focusing on campaign management and reports generation for the bank. I managed a team handling branch performance management analytics, monthly branch operations dashboards, sales incentive studies, annual branch budgets and KRA settings.

Kuala Lumpur, Malaysia

Spearheaded and executed a physical branch network optimization and rationalization exercise for the entire RHB group; closed 240 (90%) of the mass market outlets in 1 solid year which contributed to millions of cost savings 2017 and beyond. Collectively launched a refreshed proposition and relaunch strategy for ‘RHB Easy’, the mass segment customer proposition for the retail bank as a result of the optimisation strategy.

Kuala Lumpur, Malaysia

Planned, organised and led multiple workstreams across the Banking group, external consultants and vendors towards the establishment of the first RHB Bank in Laos. Collaborated with the existing leadership teams in Cambodia, Thailand, Brunei and Singapore for the setup of their additional branches to expand their presence.

Kuala Lumpur, Malaysia

Upon RHB’s acquisition of OSK Investment Bank, I project-managed the entire RHB-OSK integration project in the area of office/space integration. Set up an official Helpdesk and led a team of 12 officers to serve the Group of companies across Malaysia in the areas of property-related services, tenancy, facilities, maintenance and support.

Kuala Lumpur, Malaysia

Seized the offer and opportunity to spearhead the rapid implementation of 270 mass market segment targeted outlets across Malaysia. Planned, organised and led the team of staff and vendors towards achieving the target number within budget in 3 years.

Kuala Lumpur, Malaysia

Led a vibrant team of 12 managers & executives in the areas of marketing communications, branding, promotions, advertising, events, merchandising and collateral management for the retail business.

Kuala Lumpur, Malaysia

Launched a new spin-off brand for the bank introducing financial products and services for the lower mass market segment. I specialised in the full spectrum of marketing planning and execution of promotional strategies of the new proposition to the targeted segments in Malaysia.

Kuala Lumpur, Malaysia

Took a year off the corporate scene to establish a day spa in Kuala Lumpur. Drove sales and managed day-to-day operations of the business. Conceptualised and introduced 'spa-themed' events which became a significant contributor (50%) to overall sales in addition to the basic spa services. Achieved operational breakeven from Mth 2 onwards.

Kuala Lumpur, Malaysia