Prestige Hair Category

- Be in charge of overall Marketing strategy, plan and ensure consistent execution - O2O- Be responsible for overall Marketing budget and how to spend effectively across Marketing touchpoints to deliver aligned Marketing and Business objectives with Business Unit Heads and Senior Finance Manager- Plan and deploy Brand Communication for yearly and monthly campaigns which endorse and drive Sociolla total business goals in O2O- Monitor brand health checks to ensure branding activities to support brand building- Drive all Marketing researches and tools to get relevant customers’ insights for branding well-connected with Vietnamese consumers - Build a Beauty knowledge bank and share those knowledges with Business team to make right business decisions - Build a strong and seamless SOP, workflow and learning culture within Marketing team and with cross-functional teams- Lead the team of Brand Management and Marketing Operation (Social Media, PR, Digital Marketing, Partnership, KOL & Community) to drive excellent and consistent branding DNA and manage execution

- Increased brand awareness from B2B2C, through insightful event marketing plans, demonstrations, sales and brand promotions.- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.- Understood insights of both external and internal partners, consumers, and market connection for strategic marketing activities- Built strong visibility of brand in offline and online channels through merchandising, communication touchpoints in order to support E-Com/So-Com and Direct Distributions (Salons)Achievements:BRAND:- Leading brand buzz and activities (No 1) in term of salons’ social commerce during CoVid-19- From No.3 share of buzz (2016) to No. 1 (2019-2020), mainly earned from hair salons’ organic reviewsSALES:- Constant growth of color category after years of struggling (2018-2019 & YTD 2020) through French Brown fashion show, new product launches - Majifashion,- Push and pull strategy with sell-in and SoCial Commerce sell-out push

- Brand management: o Develop media plan, advertising, brand communication plan with brand personalities localized and endorsed by local celebritieso Build brand stories to increase brand awareness and favorability through brand characteristic, essences.o Manage the brand brochures, BSM development with product/brand story including technologies, ingredients, key RTB/USP…: work closely with communication team for licenses, design, and productiono Develop creative briefs for brand physical presenceo Merchandising and products display at stores/shops/RDC (regional distribution centers)- Marketing activities: Develop marketing strategies then manage the team with execution of marketing initiatives and activities for both skin care and personal care.o Long range marketing plans with new product development in 3 years in coordination with regional team and annual strategic action planso New product launching with integrated plan: stock forecasting, launching event, product training, promotion at launch or pre-launch to create buzzes, brand/product physical presence, etc…o Promotional plan in low sales period: mechanism setting, system setting, forecasting –almost always archiving 90% and above o Digital o Customers and market study, cooperating with CMI to conduct in-house focus group for in depth studies in order to launch new promotions or products that meet closely the needs in the market/distributorso Price positioning for new products in line with affiliates and competitive with the market.o Project management, cooperation with other departments: planning, finance, procurement, event, sales & training …o Stock controllingo Manage A&P effectively

- Find and sign contract with new clients for advertising with proposed media plans that meet their brand building requirements- KPI set for each plan- Build good relationship with clients as well as other magazine companies. - Execute golf tournaments with PR activities to create awareness toward the tour to deliver good benefits to sponsored companies as in brand awareness building- Key achievements:o Successfully organized 3 Golf tournament held on March, August and November 2009o Signed contracts with LG – Debon, Vera… for advertisings on Golf Fashiono Signed sponsor agreements with Royal Selangor from Malaysia, Beam Global, MaisonGolf, Siemens Gamma Vietnam, Vietstock Mobile, Vien Thong A…

- Execute all related aspects of event: site selection, artist list proposal, all special arrangements required. - Arrange details of event, including: hotel room reservations, mailing of invitations and tickets, menu selection, entertainment- Follow the event budget and negotiated terms for each service required.- Key events:o Bi – Rain live showo Tiger translate touro Miss Earth 2008