• Strategize trade initiatives aligned with full-year cycle plan and company’s key metrics (volume/distribution/OP/A&P budget)• Lead the end-to-end process of scheme proposal and execution, while also spearheading communication efforts with internal and external stakeholders• Evaluate performance of Trade Marketing programs on a monthly/quarterly basis.• Conduct market visits, analyze competitor activities, pricing strategies, ongoing promotions, and monitor stock levels across POS.• Develop customer and shopper insights, and adeptly convert these insights into strategic business opportunities within specific customer segments, areas, or regions.• Develop tailored trade plans for specific accounts or areas, strategically aligned with the overarching trade category plan to accomplish precise category and brand objectives.• Collaborate closely with the sales manager to ensure excellence in in-store activities, aiming to achieve targeted sales outcomes for trade deals.• Take lead in overseeing all below-the-line (BTL) activities for new product launches and re-launches• Manage A&P budgeting, execution, and tracking with strategic precision while adhering to budgetary constraints.• Identify trade spend opportunities and allocate funds for each sector while analyzing risks.

• Plan and execute the idea of marketing campaigns for assigned project based on business needs• Follow marketing trends, social media trends, competitor’s activities and consumer’s needs/reaction.• Identify trends and insights, and optimize spend and performance based on the insights• Evaluate end-to-end customer experience across multiple channels and customer touch points• Coordinate directly with the marketing team, product team, design team to execute marketing activities: offline event, branding/ community project, Daily Active User event, …• Collaborate with internal teams (UA, DnD) to create landing pages, fanpage, group and optimize user experience• Cooperate with other internal resources (purchase, legal, finance) & external resources (production house, agency, artist, KOLs, …) to run campaigns.

• Be responsible for budget proposal, execution and tracking of A&P budget, within budget limits.• Analyze monthly sales data in detail of assigned brand (by categories, by brands, by channels, etc.) to evaluate effective of marketing plan• Daily execute & manage campaigns to make sure they are on time, within budget, and meet KPIs.• Prepare weekly/ monthly marketing activities reports• Work closely with the Sales team on brands for effective implementations of promotional programs and creative campaigns• Survey, trade visit and keep Marketing Manager updated with market information: prices, new brands/ products, competitor activities, market trends, customer & consumer feedback.• Liaise with authorities to get approval for implementing marketing activities (promotion, sampling campaigns…)• Working closely with external resources (agencies, suppliers, PGs, PBs…) to prepare all necessary material (POSM) of marketing campaign• Plan and execute all marketing activities to launch new product• Manage and evaluate trade promotion effectiveness• Deploy and control merchandising activities in stores• Review merchandising materials (POSM) to help build shopper awareness and demand for purchase product at store (budget, design, plan, allocation)• Work closely with related department to ensure enough stock for monthly promotion program