Yen Phan Email & Phone Number

Ho Chi Minh City, Vietnam

• Strategize trade initiatives aligned with full-year cycle plan and company’s key metrics (volume/distribution/OP/A&P budget)
• Lead the end-to-end process of scheme proposal and execution, while also spearheading communication efforts with internal and external stakeholders
• Evaluate performance of Trade Marketing programs on a monthly/quarterly basis.
• Conduct market visits, analyze competitor activities, pricing strategies, ongoing promotions, and monitor stock levels across POS.
• Develop customer and shopper insights, and adeptly convert these insights into strategic business opportunities within specific customer segments, areas, or regions.
• Develop tailored trade plans for specific accounts or areas, strategically aligned with the overarching trade category plan to accomplish precise category and brand objectives.

Bangkok City, Thailand

• Plan and execute the idea of marketing campaigns for assigned project based on business needs
• Follow marketing trends, social media trends, competitor’s activities and consumer’s needs/reaction.
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate end-to-end customer experience across multiple channels and customer touch points
• Coordinate directly with the marketing team, product team, design team to execute marketing activities: offline event, branding/ community project, Daily Active User event, …
• Collaborate with internal teams (UA, DnD) to create landing pages, fanpage, group and optimize user experience

District 3

• Be responsible for budget proposal, execution and tracking of A&P budget, within budget limits.
• Analyze monthly sales data in detail of assigned brand (by categories, by brands, by channels, etc.) to evaluate effective of marketing plan
• Daily execute & manage campaigns to make sure they are on time, within budget, and meet KPIs.
• Prepare weekly/ monthly marketing activities reports
• Work closely with the Sales team on brands for effective implementations of promotional programs and creative campaigns
• Survey, trade visit and keep Marketing Manager updated with market information: prices, new brands/ products, competitor activities, market trends, customer & consumer feedback.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Thai Language, Excellent

Study at Faculty of Oriental Studies, Major in Thai language