Yen-Ting Tsai Email & Phone Number

Los Angeles, Ca, Us

Fountain Valley, California, United States

- Streamlined Financial Reporting: Spearheaded the automation of financial report workflows, resulting in enhanced efficiency and reduced processing time, allowing for quicker decision-making and strategic planning.- Business Insight & Channel Market Optimization: Provided in-depth analysis to identify and resolve key pain points within the channel market. Delivered actionable insights that enabled the company to better understand profit margins and growth opportunities, enhancing overall profitability.

United States

• Assist in developing marketing analysis and branding strategies to enhance community engagement.• Track engagement and other metrics and brainstorm ideas for increasing outcomes.• Strategize and execute campaigns on company website and social media platforms.

Taipei City, Taiwan

Global market expansion -United States:- Built up online channel from Taiwan to United States and analyzed data through Google Analytics to bring the conversion over 2,000 units in the first quarter.- Utilized Excel to analyze target market reports, translating insights into Tableau for effective implementation of Go-To-Market strategies. Achieved a 3% increase in Click-Through Rate (CTR) on both social media and the website, subsequently improving overall ranking.- Increased 20% compared to previous quarter by identifying the pain point from consumer’s reviews, and developed freebies strategy to boosting the exposure and interactions.- Boosted monthly website views by 50,000 through the strategic design and implementation of a campaign website utilizing Google Tag Manager to track and analyze user interactions.- Analyzed the 500+ celebrities on SQL in every quarter and identified the market niches to incorporated executed influencer campaigns.Local Market -Taiwan:- Incorporated with senior management team to implemented seasonal advertisement campaign and partnered with celebrity in Taiwan gained direct media exposure by Top 3 beauty magazine.- Analyzed offline campaigns and captured the ad expenditure data.- Drove campaign post exposure on social media, resulting in over 30,000 clicks, leveraging strategic Facebook Ads tactics.- Coordinated and liaised for planning and execution of multiple campaigns across functional teams (directors, models, media creation, design team).

Master Of Science In Business Analytics

Exchange Program, International Business

Education record

Activities and Societies: 2017-2018 Vice director of Student association