Yen Danielson Email & Phone Number

Orlando, Florida

New Jersey

• Betrimex is a leading Vietnamese manufacturer of Coconut products (Coconut water, Coconut milk, Coconut Oil, Coconut Cream) for over 42 years, with international offices in Singapore and the US. I am a representative.
• Approaching and acquiring new customers by advertising COCOXIM brand at F&B shows, such as the Summer Fancy Food Show in New York, Private Label Trade Show (PLMA) in Chicago, Natural Expo West, etc… Taking.
• Working directly with distributors and brokers to get products in stores, including mainstream and small retailers. Executing the promotion plan with customers to push sales at the first stage.
• Taking responsibility in selling from approaching customers, price negotiation and payment terms, shipping requirements, closing purchase orders, including OEM and OBL orders.
• Coordinating directly with business partners to sell COCOXIM on Amazon.com.
• Working with the sales and export teams to manage shipment containers based on customer’s requirements.

Amsterdam Area, Netherlands

• Researched and analyzed the potential of a new target group of donors.
• Designed a new strategy to extend and acquire the new target groups of donors to raise more funds for the organization.
• Recommended to BOD a strategy to improve the effectiveness and awareness of an individual fundraising department.

Hmc

- Took responsibility for all marketing and branding activities for CareerBuilder.vn – owned by CareerBuilder.com– the largest job-site worldwide.- Oversaw strategic development and deployed campaigns, incorporate for planning events and online strategies such as SMM, SEO, Google Analytics, CRM, CPP, banner advertising for job seekers and employers..

Recognized for my positive contribution to the planned development and growth of VON, I was given the opportunity take on the role as General Manager, overseeing 40 employees. Recognized for my technical ability and coordination skill, I was given the extra responsibility to develop the PR and Communication campaign for the top internet product of MJ.

HCM

• Incorporated with Board of Executives to create the general corporate culture idea and successfully managed the social interactions between people in the company and fostered the MJ Group culture.
• Rebuilt the company management documents including the policies, procedure, and process as well as the Goal, Objective for the company.
• Directed and coordinated the operations including the production, pricing, sales, and distribution of products.
• Initiated the strategy and deployed the plan for branding MJ Group in Vietnam

HCM

- Strategically developed and deployed campaigns, incorporating planned events for the Internet companies under Vietnam Online Network JSC. Based on measurable results, I was promoted from Brand Manager (2007) to Marketing Manager (2008) then Marketing Director (2010). Maximizing the growth of 13 websites providing news, online job listings, and social.

• Directed to the whole PR management of Vietnam Idol 2006 – one of the biggest reality music show in the world which aired for the 1st year in Vietnam.
• Built and maintained the relationships with many local newspaper, television programs,...

• Became the youngest manager chosen by a CEO who is the first Vietnamese billionaire rated by Forbes. Coordinated events and tradeshows, executed the TVC, out-door advertising and television programs, managed the PR.
• Initiated and developed the strategy to build Vinpearl Land into the number one brand of Entertainment and Travel in Asia.
• Enhanced the Vinpearl Land brand with global reach

• Joined Marketing & PR Team to contribute copywriting, campaign management and communication to key event initiatives. Improved, updated, and managed collateral; analyzed campaign success; ensured consistent brand.
• Fully in charge of PR and Event activities of 2 brands: VN-US English Center & VN-AUS international school.
• Managed the internal communication for the whole company.

• Organized the television programs such as: Am Nhac Nhung Nguoi Ban, Giai Dieu Ban Be, Sieu Thi May Man, Nhip Song Soi Dong, Sieu Mau, etc…
• Work directly with biggest channel such as HTV, VTV,… and key newspapers, online newspapers, magazines to execute communication strategy

Master Of Business Administration (M.B.A.)

Education record

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