Yen Danielson Email & Phone Number

Orlando, Florida

New Jersey

Betrimex is a leading Vietnamese manufacturer of Coconut products (Coconut water, Coconut milk, Coconut Oil, Coconut Cream) for over 42 years, with international offices in Singapore and the US. I am a representative of Betrimex in developing sales growth in North American markets. • Approaching and acquiring new customers by advertising COCOXIM brand at F&B shows, such as the Summer Fancy Food Show in New York, Private Label Trade Show (PLMA) in Chicago, Natural Expo West, etc… Taking responsibilities in setting up the booth, presenting the company profile and product line to customers. • Working directly with distributors and brokers to get products in stores, including mainstream and small retailers. Executing the promotion plan with customers to push sales at the first stage. • Taking responsibility in selling from approaching customers, price negotiation and payment terms, shipping requirements, closing purchase orders, including OEM and OBL orders. • Coordinating directly with business partners to sell COCOXIM on Amazon.com. • Working with the sales and export teams to manage shipment containers based on customer’s requirements. • Cooperating with the R&D team in order to improve products using feedback from customers regarding ingredients, and flavors. • Working directly with the marketing team in Vietnam to execute the packaging design, marketing materials, and sales kit. • Cooperating with warehouse companies in New Jersey and California to manage inventory and customer’s pick up orders. • Researching competitors’ information regarding markets, prices, and packaging design.

Amsterdam Area, Netherlands

• Researched and analyzed the potential of a new target group of donors. • Designed a new strategy to extend and acquire the new target groups of donors to raise more funds for the organization.• Recommended to BOD a strategy to improve the effectiveness and awareness of an individual fundraising department.

Hmc

- Took responsibility for all marketing and branding activities for CareerBuilder.vn – owned by CareerBuilder.com– the largest job-site worldwide.- Oversaw strategic development and deployed campaigns, incorporate for planning events and online strategies such as SMM, SEO, Google Analytics, CRM, CPP, banner advertising for job seekers and employers. - Organized events, workshops and PR campaigns to create the talent pools and acquire the best and suitable talents for the clients. - Worked with the key media channels to enhance the brand awareness of CareerBuilder Vietnam to job seeker and employers. - Organized the employment branding strategy for the key account, such as Philip Morris, Nestle Vietnam, DHL, Bosch, Intel, FPT Soft, etc, - Worked with headquarter in Chicago (The USA) in order to meet the KPI of marketing and sales target. - Managed the internal communication to build the sustainable culture for the company.Key accomplishments- Received outstanding result for the “CareerBuilder Day 2013” event, with 17k online registrations, over 10k participants, and the Top 20 companies in the two largest cities in Vietnam. - Ran successful online contest “Best Resume” which reaching over 40k new resumes within 4 months. - Successfully deployed a new service, “Talent Network Solution” and “Custom Hiring Event” for the Vietnam market, which contributed to 15% revenue for the company. - Organized the online and offline surveys, “Employers of choice 2013”, which reached over 60 articles in popular printed newspapers and online media.- Received an outstanding result for an internal branding project to create the best working atmosphere for staff.

Recognized for my positive contribution to the planned development and growth of VON, I was given the opportunity take on the role as General Manager, overseeing 40 employees. Recognized for my technical ability and coordination skill, I was given the extra responsibility to develop the PR and Communication campaign for the top internet product of MJ group: Nhommua.com; Diadiem.com; Hungry.vn; Kay.vn;…- Strategically restructured Yume.vn to reach the target of 3.5M current members, 30M monthly visitors.- Directed and coordinated the operations including the production, pricing, sales, and distribution of products.Key accomplishment- Increased sales revenue by 20% within 3 months after taking a General Manager role. - As a key member of the team we approached successful investors from 3 large firms and brought funding of 2 million dollars to the company

Hcm

• Incorporated with Board of Executives to create the general corporate culture idea and successfully managed the social interactions between people in the company and fostered the MJ Group culture.•Rebuilt the company management documents including the policies, procedure, and process as well as the Goal, Objective for the company.• Directed and coordinated the operations including the production, pricing, sales, and distribution of products.•Initiated the strategy and deployed the plan for branding MJ Group in Vietnam

Hcm

- Strategically developed and deployed campaigns, incorporating planned events for the Internet companies under Vietnam Online Network JSC. Based on measurable results, I was promoted from Brand Manager (2007) to Marketing Manager (2008) then Marketing Director (2010). Maximizing the growth of 13 websites providing news, online job listings, and social networks. These included www.timnhanh.com; www.kiemviec.com; www.hrvietnam.com and www.yume.vn. Established Yume.vn in 2007 and developed it to become a Top 3 social network in Vietnam. Key accomplishment- Orchestrated the design and implementation for one of the biggest social media networks of Vietnam – Yume, working closely with internal and external partners from original concepts through to final implementation.- Co-organized with the well-known daily newspaper Tuoi Tre on their Life Skill series, which supported thousands of Vietnamese young pupils. - Expanded the high quality of equity branding for Yume by hosting the online marketing for Vietnam Idol, HTV Awards- Planned and hosted the Online Charity fund of Children Heart in 2009 with VinaCapital. The event raised $350,000 USD to save the lives of 575 children all over Vietnam in 2009.

• Directed to the whole PR management of Vietnam Idol 2006 – one of the biggest reality music show in the world which aired for the 1st year in Vietnam. • Built and maintained the relationships with many local newspaper, television programs,...

Became the youngest manager chosen by a CEO who is the first Vietnamese billionaire rated by Forbes. Coordinated events and tradeshows, executed the TVC, out-door advertising and television programs, managed the PR activities, timelines, and deliverables. Oversaw collateral creation and managed internal and external communication.• Initiated and developed the strategy to build Vinpearl Land into the number one brand of Entertainment and Travel in Asia.• Enhanced the Vinpearl Land brand with global reach

• Joined Marketing & PR Team to contribute copywriting, campaign management and communication to key event initiatives. Improved, updated, and managed collateral; analyzed campaign success; ensured consistent brand messaging of internal communications.• Fully in charge of PR and Event activities of 2 brands: VN-US English Center & VN-AUS international school. •Managed the internal communication for the whole company.

• Organized the television programs such as: Am Nhac Nhung Nguoi Ban, Giai Dieu Ban Be, Sieu Thi May Man, Nhip Song Soi Dong, Sieu Mau, etc… •Work directly with biggest channel such as HTV, VTV,… and key newspapers, online newspapers, magazines to execute communication strategy

Master Of Business Administration (M.B.A.)

Education record

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Ba, Anthropology