Yeng Reyes-Wong Email & Phone Number

Tokyo, JP

Singapore

Champions product and experience vertical and drives agile delivery for MVPs with a test and learn approach to manage expectations and mitigate risksProvide leadership in project and stakeholder management, orchestrating team delivery and optimising internal ways of workingProvide stability for challenging accounts within APAC through implementation of.

Singapore

Singapore

Assumed ownership of an extensive portfolio consisting of high-value accounts. Forged dynamic relationships with clients to drive the success of a wide range complex design and software development projects for groups within the Financial Services, Real Estate, Media, and Education sectors. Won pitches, growing the portfolio by securing new projects from.

Ho Chi Minh City, Vietnam

Maximized client satisfaction throughout each project’s lifecycle in the delivery of various digital marketing and UI/UX products, while taking lead point devising solutions to overcome any gaps in the process and other challenges encountered. Assumed full ownership of the agency’s entire portfolio, providing the leadership and training to optimize the.

Instrumental in building the independent boutique PR agency from the ground up, strategizing ways to effectively differentiate the company from competitors and establish the group as a disruptive force within the crowded PR and Digital Marketing Sectors. Envisioned effective strategies to differentiate the company from competitors and establish the group.

Promoted through a series of leadership roles within the Account Management team, culminating in being named Business Unit Director, optimizing the performance of a skilled team of Account and Event Managers, generating over 40% of total revenue. Accepted full accountability for the Business Unit achieving ambitious monthly targets, collaborating with the.

Contributed to 40% revenue share of the total companyServed as leader of the agency’s key business unit with direct hand at guiding and coaching a team of account executives and partnering with event managers for execution. Focused in proposal development for both PR and BTL ProgramsSome Clients Handled:Abbott Laboratories Vietnam- Strategized.

Directly reported to the Managing DirectorHandled account management for the Mead Johnson AOR Worked with the Managing Director in winning new clientsSome Clients Handled:Mead Johnson Vietnam - Served as the Accounts lead as client’s BTL partner for the Enfa Family Product Line where multiple BTL programs were implemented which included Scientific/Medical.

Rose to become the Strategic Business Unit Head – Events Circuit for the established BTL agency, leading a team of Account Executives and Event Managers, responsible for managing clients’ flagship events. Oversaw flagship events for top clients such as:“Teen Cheer” (Johnson & Johnson), the largest high school cheer dance competition in the Philippines.

Led a team of Account Executives and provided guidance and coaching in project implementation and client servicing. Highly involved in strategic planning and conceptualization of BTL project proposals.

Served as key contact between client and the agency for event and activation projects. Functioned as a project champion coordinating various departments to ensure that deliverables are met on time and that client expectations are exceeded.