Yeng Reyes-Wong Email & Phone Number

Tokyo, Jp

Singapore

Champions product and experience vertical and drives agile delivery for MVPs with a test and learn approach to manage expectations and mitigate risksProvide leadership in project and stakeholder management, orchestrating team delivery and optimising internal ways of workingProvide stability for challenging accounts within APAC through implementation of sound structures and processes for both internal teams and client stakeholders resulting in sustained relationships and business growth Adept at handling difficult conversations and client negotiations resulting in successes in closing agreements for additional client investments and identifying way forward solutions for both parties when needed.

Singapore

Singapore

Assumed ownership of an extensive portfolio consisting of high-value accounts. Forged dynamic relationships with clients to drive the success of a wide range complex design and software development projects for groups within the Financial Services, Real Estate, Media, and Education sectors. Won pitches, growing the portfolio by securing new projects from clients such as MediaCorp, Frasers, INSEAD Business School, United Overseas Bank, and Standard Chartered Bank, among others.Played a key role as a member of the agency’s management team, making significant contributions to both short and long-term planning, while helping to set the group’s annual goals. Relied on as a strategic partner supporting the agency network in Vietnam, Malaysia, and Indonesia for onboarding new clients and executing projects.Partnered with Design and Creative Directors to create project roadmaps that produced highest quality deliverables and exceeded client expectations.Leveraged Agile/Scrum principles to create cutting-edge web and mobile apps, as well as complete other UI/UX and software development initiativesCrafted highly detailed Proof of Concepts (POC) to acquire funding for exciting digital platforms in development for groups such as Mastercard, NY.Facilitated Design Thinking Workshops for clients being provided UI/UX services and trained/mentored internal staff during projects, to ensure delivery of best-in-class design services. Worked hand-in-hand with internal and external stakeholders to create synergy and effectively problem-solve issues of all sizes and complexities.

Ho Chi Minh City, Vietnam

Maximized client satisfaction throughout each project’s lifecycle in the delivery of various digital marketing and UI/UX products, while taking lead point devising solutions to overcome any gaps in the process and other challenges encountered. Assumed full ownership of the agency’s entire portfolio, providing the leadership and training to optimize the Client Service team’s productivity. Clients/projects included Diageo Vietnam, Mead Johnson, Vietnam International Bank, BMW Vietnam, and more. Continually showcased ability to turn around even the most problematic clients and retain a high volume of accounts. Transitioned the group from a purely marketing model to a UI/UX services concept, while helping manage the merger with Aleph Labs. Moved to the Singapore office post-merger. Aided clients in navigating Vietnam’s emerging digital landscape, by strategizing innovative digital campaigns to better penetrate the market.Orchestrated the development of powerful, integrated pitch campaigns to further increase business development.

Instrumental in building the independent boutique PR agency from the ground up, strategizing ways to effectively differentiate the company from competitors and establish the group as a disruptive force within the crowded PR and Digital Marketing Sectors. Envisioned effective strategies to differentiate the company from competitors and establish the group as a disruptive force within the crowded PR and Digital Marketing Services sector.Oversaw two independent Account Groups and spearheaded all pitches to win a high percentage of retainer clients and get the agency off the ground and running.Built and directed the Digital PR and Social Media Engagement teams, training/mentoring Account Executives on client and project management best practices.Grew the account portfolio to include major companies such as Adidas Vietnam, Proctor and Gamble’s Beauty & Laundry Division, and Japan Tobacco Industries (Mild 7 & Winston).

Promoted through a series of leadership roles within the Account Management team, culminating in being named Business Unit Director, optimizing the performance of a skilled team of Account and Event Managers, generating over 40% of total revenue. Accepted full accountability for the Business Unit achieving ambitious monthly targets, collaborating with the group’s Event Managers to smoothly execute initiatives.Designed proposals for both the PR and BTL Programs, regularly analyzing cost vs. returns to find ways to increase profitability for each client project.Collaborated with the Managing Directors of Venus, Saatchi, and Publicis to create proposals and implement various projects for all shared accounts.

Contributed to 40% revenue share of the total companyServed as leader of the agency’s key business unit with direct hand at guiding and coaching a team of account executives and partnering with event managers for execution. Focused in proposal development for both PR and BTL ProgramsSome Clients Handled:Abbott Laboratories Vietnam- Strategized, conceptualized and led in the implementation of BTL programs for Abbott’s children’s milk lines (Grow and Grow School) as well as for the adult nutrition formula Ensure Gold.Bel International (The Laughing Cow Cheese and Belcubes) - Conceptualized and implemented a school program for The Laughing Cow Cheese which became a best in practice case study for Bel International. Was able to sustain the business and generate client trust in the agency, winning a 5 year run for the project. Additional business generated for the agency through the win of Belcubes product line where various BTL projects were also conducted. Merck Sharpe and Dome - Conducted retainer PR for Gardasil from pre-launch awareness and issues management. Part of strategic counsel for Crisis PR Management.

Directly reported to the Managing DirectorHandled account management for the Mead Johnson AOR Worked with the Managing Director in winning new clientsSome Clients Handled:Mead Johnson Vietnam - Served as the Accounts lead as client’s BTL partner for the Enfa Family Product Line where multiple BTL programs were implemented which included Scientific/Medical Symposiums and Conferences, Trade Launches and Activities as well as direct to consumer promotions and events. Diageo Local Spirits - Won a BTL retainer for the local brands of Diageo Vietnam (Saigon Vodka and Wall Street Whiskey). Helped create the brand footprint by collaborating with client on the market research and consumer studies. Implemented trade launches and consumer promotions for both products.

Rose to become the Strategic Business Unit Head – Events Circuit for the established BTL agency, leading a team of Account Executives and Event Managers, responsible for managing clients’ flagship events. Oversaw flagship events for top clients such as:“Teen Cheer” (Johnson & Johnson), the largest high school cheer dance competition in the Philippines during that time“Red Horse Muziklaban”, the largest nationwide rock band competition in the country.“Oktoberfest”, the biggest nationwide Octoberfest festival for San Miguel Beer.Other major clients included Microsoft Philippines, Pfizer Consumer Pharma, and Nestle Philippines, among others.

Led a team of Account Executives and provided guidance and coaching in project implementation and client servicing. Highly involved in strategic planning and conceptualization of BTL project proposals.

Served as key contact between client and the agency for event and activation projects. Functioned as a project champion coordinating various departments to ensure that deliverables are met on time and that client expectations are exceeded.