In charge of managing planning team and developing marketing strategies for key clients based on in-depth customer insight and market assessment. Key clients: FMCGs (Cozy, Omni Noodle, AMI Jelly), Household appliances (Goldsun Vietnam), Pharmacy (Trang Vi Khang, Hoat Huyet Nhat Nhat, Curmin Lead, Belmarita), Fashion – Cosmetics (Davines, Seven.AM, AKClub, HomeSpa), Real Estate (Vinhomes Riverside, An Gia Garden). • Conduct various quantity and quality research to collect and analyze in-depth customer insight,• Assess the marketing strategy, implementation tactics, and media plans of clients’ competitors,• SWOT analysis• Develop the marketing strategy for clients, involving the differentiation strategy, positioning, marketing mix, core message, and marketing concept,• Choose implementation tactics as effectives ways to use the marketing mix tools to reach and influence prospective buyers,• Build detailed media plan, content plan, and budget plan to ensure the efficiency and accuracy when client’s in-house marketing team carry out, • Manage and implement marketing campaigns in case the clients do not have in-house marketing team and need to outsource, • Continuously update professional knowledge, digital media tools and latest trends of consumer behavior to apply on the strategic marketing process, • Manage and coach planning team.

In charge of developing and executing digital media plans for big clients. Key accounts: VP Bank, VMG, PluzzzC, Nine West, Steve Madden, Vietnam ICT Development Project – Ministry of Information and Communications of Vietnam. In charge of developing media plans for big clients and supervising the implementation. Key accomplishments include:• Tightly liaise with sales department to receive requirements and objectives of big clients,• Analyze information, contribute ideas and develop media plans, • Closely supervise the implementation of these media campaigns and timely adjust if needed. • Coordinate with support department to gather data and prepare reports to clients.• Closely work with marketing and market research department to develop marketing plans for new advertising products.

Mainly responsible for developing and executing branding plans which successfully enhanced brand recognition and brand promises. KEY ACHIEVEMENTS: • Develops short-term and long-term Branding strategy based on company growth strategy, brand position, brand vision, periodically market research, and sales forecast. • Tightly liaises with Market Research team to analyze sales performance, market situation, and online advertising trends • Closely works with PR and Marketing team to enhance brand recognition and brand mentions on different channels including online papers, weekly newsletters, forums seeding, various social networks, and events. • Closely works with designers to develop Brand identity and other media materials to ensure the professional appearance and appropriate with brand identity.

Mainly responsible for PR contents of company including press release, PR articles, newsletters, and internal magazines. Developed and implemented marketing programs to take full advantages of Internet marketing tools and social media. KEY ACHIEVEMENTS:• Built and created the contents of press release, PR articles, newsletters, internal magazines, other print ads, and worked with designers to ensure their appearance professional and appropriate with brand identity.• Constantly updating the websites and social networks included Facebook and LinkedIn and effectively raised ideas to optimize Search engine and attracted fans. • Closely worked with marketing team and sales department to organize trade shows, IT events such as Vietnam Digital Consumer Expo, Vietnam Security World and Cloud Computing 2012, Vietnam Finance, etc. • Received customer appreciation thus getting award recognition by the company for excellence in customer awareness.