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I'm building a conversational AI tool to help Moms and Moms-to-be navigate nutrition guidance through pregnancy, postpartum, and infant care. Check us out at birdieapp.co.

I owned the roadmap and execution of Phil Fulfillment with a focus on workflow automation, partner integrations, and order routing.▪ Led the end-to-end development of Phil Fulfillment API from conception, enabling direct integrations with partners' pharmacy systems, doubling Phil's processing volume capacity▪ Optimized workflow efficiency by building a framework for automation and AI adoption, transforming complex business rules and unstructured data into structured data and attributes. Key product launches include:✓ Automated insurance claim processing by converting unstructured text into structured data, eliminating manual data entry in X % of claims✓ Transitioned from manual to system-generated order routing recommendations, lowering unnecessary reroutes by Y% and reducing patient service disruptions by Z%

Phil is a unique platform that connects patients, prescribers, pharmacies, and manufacturers to create a convenient and delightful experience for online prescription buying. I led product growth efforts for patient experience with a focus on transforming how users get specialty medication online. Designed and implemented the A/B test plans across user journey; including onboarding, payment, engagement, and activationI was also the first PM for a new and growing B2B business, working directly with C-executives, leading new client launches and product customizations. I launched MVP of the sales rep analytics tool that later became one of the Phil B2B platform's key selling points, translating prescription data into real-time, digestive, and actionable information for pharma clients.

Credit.com (a Progrexion company) gives users a 360-degree understanding of their credit to help them make smarter financial decisions.I oversaw the entire monetization initiatives on 10M+ active user accounts through owning a roadmap of offer/adsrecommendations from ideation, prioritization to execution.Key launches: - Partnered with data science team to develop the profile-based offer recommendation model that increased click-through rate by 200%. Tested and analyzed correlations between different credit factors to build 40 personas that covered different ad-targeting needs- Developed and shipped new offer experience CRC 2.0 for log-in users that tripled offer impressions and increased time spent on-site by 30% in collaboration with Engineering, Data Science, and Design teams- Built and optimized different ads display features that increased mobile sales by 20% and credit card sales by 10%. Designed and implemented A/B tests on new features, user flows, and ad recommendations to improve key business metrics (signups, active users, CTR, LTV)- Identify new source of growth from the under-served users group, improving our overall customer LTV by 4%

Beiersdorf is a global skincare company, owning NIVEA - the world’s No.1 skincare brand and other popular brands including Eucerin, Aquaphor, La Prairie, Labello, 8x4, and Hansaplast.I led Go-to-market strategy and marketing efforts for Eucerin first launch in Vietnam, taking Eucerin to be No #2 in the diseased skin category in five months.

Sanofi is the global healthcare leader, the world's fifth-largest by prescription sales.I was in charge of new product development and P&L management for Lactacyd portfolio with 3 sub-brands. I led regional and local teams to complete the full circle of product development of new brand Lactacyd Revitalize from product concept, prototyping, production to launch. The launch exceeded sales target by 20% and was one of the most effective launches in Sanofi VNI developed the first digital platform for Lactacyd from scratch to a highly engaged information hub with 3,000 active ambassadors.

Masan Consumer is among the top three largest private sector companies in Vietnam in terms of market capitalization.I was in charge of the highest revenue portfolio in the company, managed the P&L with $56M annual revenue and delivered revenue growth 50% yearly. I led the team of 20+ members from R&D, Sales, Logistics to launch new Fish Sauce brand to the untapped market (rural segment).