Yenlee Chu Email & Phone Number

Tpe, Taiwan

•Led TW and Global User Research Projects: Directed user research initiatives across various global markets, including the UK, France, Brazil, Taiwan, Hong Kong, and Australia •Combine qualitative and quantitative methods, from generative to evaluative research, to pinpoint target audiences and shape development to meet customer needs, all while maximizing business value.•Driving Global Impact: spearheaded research efforts on Yahoo's platforms, influencing global business… Show more •Led TW and Global User Research Projects: Directed user research initiatives across various global markets, including the UK, France, Brazil, Taiwan, Hong Kong, and Australia •Combine qualitative and quantitative methods, from generative to evaluative research, to pinpoint target audiences and shape development to meet customer needs, all while maximizing business value.•Driving Global Impact: spearheaded research efforts on Yahoo's platforms, influencing global business, product design, content strategy, and execution.•Projects: Contributed to various initiatives including Consumer Products (Home, News, Super app, Finance, TV, and Bus Tracker app ); E-commerce Platforms (Shopping and Auction); Business Solutions encompassing B2B and Supplier Satisfaction; and New Exploration Studies focusing on Subscription and Gen Z. Show less

Xindian, Taiwan

•Identifying Key Intersections: Recognized the confluence of business needs, user requirements, design trends, and technological advancements to create innovative designs.•Leading User Research: Managed user research initiatives in both the US and Taiwan regions during planning, strategic development, and early design phases, ensuring alignment with overarching business solutions.•Facilitating Design Thinking: Conducted design-thinking exercises to overcome organizational… Show more •Identifying Key Intersections: Recognized the confluence of business needs, user requirements, design trends, and technological advancements to create innovative designs.•Leading User Research: Managed user research initiatives in both the US and Taiwan regions during planning, strategic development, and early design phases, ensuring alignment with overarching business solutions.•Facilitating Design Thinking: Conducted design-thinking exercises to overcome organizational barriers and address complex design challenges collaboratively.•Maintaining Efficiency: Managed internal design delivery schedules, focusing on enhancing team productivity and overall effectiveness.•Projects: HTC 5G Hub, HTC Horus Concept, HTC Phone Naming Guideline, HTC Accessories, HTC Support Website, and HTC U11 Launch Event. Show less

Xindian,Taiwan

• Plan and conduct user research studies, including lab-based usability studies and heuristic evaluation across the product cycle, from the early-stage requirement gathering, prototype design validation to post-launch evaluation.• Define user experience standards and guidelines for applications (specific in Imaging and TV related topics).• Reviewed, provided feedback and collaborate with UX designers to improve the user experience.• Execute user experience research… Show more • Plan and conduct user research studies, including lab-based usability studies and heuristic evaluation across the product cycle, from the early-stage requirement gathering, prototype design validation to post-launch evaluation.• Define user experience standards and guidelines for applications (specific in Imaging and TV related topics).• Reviewed, provided feedback and collaborate with UX designers to improve the user experience.• Execute user experience research, including interviews, field research and workshops, to understand users’ needs, motivations, behaviors and gain users’ insights.• Brainstorm and generate insights with developing teams to explore new design concepts and new interaction models. Show less

Taoyuan County, Taiwan

• Work collaboratively with the major departments within the product development life-cycle to ensure all design meet design specifications and high levels of quality, as well as handling multiple projects concurrently.• Assess and contribute insights into the product life-cycle from concept through production release period.• Maintain and drive internal design deliver schedules with an eye on improving team efficiency and effectiveness.

Taoyuan County, Taiwan

• Creating the exciting future of mobile experience and other intelligent handheld devices. • Define user scenarios, explore design concepts and new interaction models.• Create wireframes, and detailed design specifications to describe the user experience and user interface.• Acquired 15 patents (US 4 patents, EU 1 patent, China 2 patents, Taiwan 8 patents) in the navigation, keyboard and UI design area.Actual list of patents can be available upon request.