Yen Shia Tee Email & Phone Number

Kuala Lumpur, My

Malaysia

Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value.Assisting Brand linking up an online livestream broadcast with an e-commerce store to allow viewers to watch and shop at the same time.

Copenhagen, Capital Region, Denmark

Establishing excellent relations with our distributors and providing strategic commercial direction in order to achieve ambitious performance objectives across all key geographies (Maldives, Thailand, Vietnam, Myanmar & Cambodia) Identify and exploit various routes to markets, optimize geographical and product presence in each territory Lead the successful launch of new products developed by the in-house New Product Development team Recommends product lines by identifying… Show more Establishing excellent relations with our distributors and providing strategic commercial direction in order to achieve ambitious performance objectives across all key geographies (Maldives, Thailand, Vietnam, Myanmar & Cambodia) Identify and exploit various routes to markets, optimize geographical and product presence in each territory Lead the successful launch of new products developed by the in-house New Product Development team Recommends product lines by identifying new product opportunities or product, packaging, and service changes, surveying consumer needs and trends, and tracking competitors.Address potential problems and suggest prompt solutionsCommunicates job expectations by planning, monitoring, appraising, and reviewing job contributions, Maximize brands and product lifecycle opportunities & maximize the potential sales and profit growth of the existing product portfolio, by devising and implementing post-patent brand strategiesControlling the expenses of COGS/A&P funds & at the same time increasing gross profit to meet company profitability Show less

Subang Jaya, Selangor, Malaysia

Develop business plan and strategy for Key Focus Countries (Australia, Hong Kong, Taiwan, Oceania Islands) to ensure attainment company international sales goals and profitability by building solid international sales pipeline and develop new products based on the market trends.Mamee Brand Management- Playing a key role in achieving company sales target, market shares & category growth through developing & implementing BTL strategies within brands guidelines as well as customers &… Show more Develop business plan and strategy for Key Focus Countries (Australia, Hong Kong, Taiwan, Oceania Islands) to ensure attainment company international sales goals and profitability by building solid international sales pipeline and develop new products based on the market trends.Mamee Brand Management- Playing a key role in achieving company sales target, market shares & category growth through developing & implementing BTL strategies within brands guidelines as well as customers & shoppers's expectations.Expert in consistent on new product creation (NPD) to increase and add in new values for consumers that’s keep companies growing.Excellent in develop and building strong relationship with all customers in international markets area to ensure high level of customers satisfaction & trust.The Good Crisps Company - Proud to say that I've created a healthier version of potato crisps in the market - certified in Non GMO, Gluten Free, Dairy Free, Soy Free, Egg Free, Sesame Free and Peanut free for USA market! Find us in Amazon! (USA market)Now present in Walmart, Kroger, Whole Foods & many other retailers across the US, TGCC is an exciting venture that Mamee and myself are proud to be part of. Show less

Selangor, Malaysia

• Build solid direct and international sales pipeline and develop opportunities for Western Europe, USA and Canada country (including Mamee brand and OEM brand)• Initials and coordinates development of action plan to penetrate appointed international markets.• Continuously developed new product (NPD) to increase and add in new values for consumers that’s keep companies growing.• Work closely with production, marketing, purchasing team to ensure customer requirements are met on… Show more • Build solid direct and international sales pipeline and develop opportunities for Western Europe, USA and Canada country (including Mamee brand and OEM brand)• Initials and coordinates development of action plan to penetrate appointed international markets.• Continuously developed new product (NPD) to increase and add in new values for consumers that’s keep companies growing.• Work closely with production, marketing, purchasing team to ensure customer requirements are met on timely basis • Well aware of international variances in cultural and legal issues pertaining to sales Show less

Subang Jaya

Mamee Brand Management- New Product Creation and Development for Australia and USA country. To execute and develop brand strategic to increase market shares, brand awareness and revenue. Mamee Brand / Product Development (Extruded snacks, Potato Crisps, Potato Snacks, Instant noodles, Cup Noodles) in healthy range and meeting Australia's market strictly Food and Safety standard requirement. The process of creating/ developing a new product involved of market research, product tasting… Show more Mamee Brand Management- New Product Creation and Development for Australia and USA country. To execute and develop brand strategic to increase market shares, brand awareness and revenue. Mamee Brand / Product Development (Extruded snacks, Potato Crisps, Potato Snacks, Instant noodles, Cup Noodles) in healthy range and meeting Australia's market strictly Food and Safety standard requirement. The process of creating/ developing a new product involved of market research, product tasting, machine sourcing, production planning and forecast, production trial, managing and meeting food and safety requirement based on ISO 22000, FSSC, WQA, WEA, RSPO and etc.OEM brand / Business Development - Creating and developed products for Coles, Woolworths, Aldi and Targets.Operation Management - Managing daily orders process and liaison with cross functional department to ensure 100% smooth delivery. ATL and BTL Management - Video shooting, Advertise in Magazine + Cinema + Australia Football Campaign, Blogger Event in Australia. Show less

Subang Jaya

Mamee Brand - New Product Creation and Development for Oceania Country (Australia and New Zealand) Developing new products (Extruded snacks, Potato Crisps, Instant noodles) in healthy range and meeting Australia's market strictly Food and Safety standard requirement. The process of creating/ developing a new product involved of market research, product tasting, machine sourcing, production planning and forecast, production trial, managing and meeting food and safety requirement based on ISO… Show more Mamee Brand - New Product Creation and Development for Oceania Country (Australia and New Zealand) Developing new products (Extruded snacks, Potato Crisps, Instant noodles) in healthy range and meeting Australia's market strictly Food and Safety standard requirement. The process of creating/ developing a new product involved of market research, product tasting, machine sourcing, production planning and forecast, production trial, managing and meeting food and safety requirement based on ISO 22000, FSSC, WQA, WEA, RSPO and etc.OEM brand - Creating and developed products for Coles, Woolworths, Aldi and Targets.Managing daily orders process and dealing with production to ensure 100% smooth delivery. ATL and BTL Management - Video shooting, Advertise in Magazine + Cinema + Australia Football Campaign, Blogger Event in Australia. Show less

Subang Jaya

Mamee Brand - New Product Creation and Development for Australia.Developing new products (Extruded snacks, Potato Crisps, Instant noodles) in healthy range and meeting Australia's market strictly Food and Safety standard requirement. The process of creating/ developing a new product involved of market research, product tasting, machine sourcing, production planning and forecast, production trial, managing and meeting food and safety requirement based on ISO 22000, FSSC, WQA, WEA, RSPO… Show more Mamee Brand - New Product Creation and Development for Australia.Developing new products (Extruded snacks, Potato Crisps, Instant noodles) in healthy range and meeting Australia's market strictly Food and Safety standard requirement. The process of creating/ developing a new product involved of market research, product tasting, machine sourcing, production planning and forecast, production trial, managing and meeting food and safety requirement based on ISO 22000, FSSC, WQA, WEA, RSPO and etc.Managing daily orders process and dealing with production to ensure 100% smooth delivery. ATL and BTL Management - Video shooting, Advertise in Magazine + Cinema + Australia Football Campaign, Blogger Event in Australia. Show less

Petaling Jaya

Promotion planning and sales analysis for company brands (key focus brand) - Planning and execution of marketing program for Parfage & Salute brand and Dealer Isetan, Tangs, Parkson and Robinsons (Yearly and Seasonal Promotion). Analyzing competitor's promotional activities and our Parfage & Salute brand in Nationwide Stores (Malaysia) and even stand alone boutiques (Mid Valley and Empire Subang). Event Management - Creating & monitoring sales and promotional events such as Beauty… Show more Promotion planning and sales analysis for company brands (key focus brand) - Planning and execution of marketing program for Parfage & Salute brand and Dealer Isetan, Tangs, Parkson and Robinsons (Yearly and Seasonal Promotion). Analyzing competitor's promotional activities and our Parfage & Salute brand in Nationwide Stores (Malaysia) and even stand alone boutiques (Mid Valley and Empire Subang). Event Management - Creating & monitoring sales and promotional events such as Beauty Workshop, Launching new product workshop, Road shows at Sungai Weng and Fashion show events at Dealer's shopping complex(Parkson, Isetan, Tangs, Robinsons) such as Garden, KLCC, Penang Gurney, Pyramid, Mist Club and Zouk KL. Grand Gala inner for Dealers, Raising Pink Ribbon awareness at shopping complex, and Sorci Age Model Girl Search Contest.Fashion show + Product shooting + Video shooting Project (see the link below) - Handling Wacoal Calendar Shooting, process and producing, Sourcing models (worldwide) for functions and events, sourcing of props and attires for model, Video shooting with third party for all events handles and counter / window display. Show less

Menara Pkns Petaling Jaya

Managing Regional Campaign (FTTP) - FTTP is regional campaign running on an annual basis focusing on TNT’s newly signed up customers. The strategy is delighting new accounts holders and converting them to regular customers. Managing Malaysia TNT Campaign (Boomerang) - increase trading of our existing customers, reactivate lapsed customers & encourage active trading, and also acquisition of new customers. Event and Media handling - Launching of ARN Truck and 747… Show more Managing Regional Campaign (FTTP) - FTTP is regional campaign running on an annual basis focusing on TNT’s newly signed up customers. The strategy is delighting new accounts holders and converting them to regular customers. Managing Malaysia TNT Campaign (Boomerang) - increase trading of our existing customers, reactivate lapsed customers & encourage active trading, and also acquisition of new customers. Event and Media handling - Launching of ARN Truck and 747 aeroplane.Handling and in charge of launching our product services, our transport ARN Truck and 747 aeroplane at KLIA and Penang Gateway. For more other event and information, please see the link below. Show less

Certified Digital Marketing Professional, Digital Marketing

Bachelor'S Degree, International Business

Working Full Time (from Wacoal Malaysia to Mamee Double Decker) and Study Part time at the same time.

Diploma, Marketing

Spm, Business/Commerce, General