Steven Yen Email & Phone Number

Redmond, Washington, Us

Telling the story of Xbox and Xbox Game Pass by producing creative and influencer activations with an amazing group of 40+ product marketers, agencies, channel owners, and industry partners. Here I've led 10+ campaigns, contributing 21M+ impressions, and grown Xbox Cloud Gaming to a record 20M+ users. Highlights:• Directed 3 major product launch campaigns, leading to 6M+ impressions across social• Created launch and sustain assets to bring Fortnite and other tentpole titles onto cloud gaming, contributing to 10M+ impressions• Launched the first Japanese cloud gaming campaign to authentically reach local consumers, be featured as the company’s hero story at Tokyo Game Show• Directed campaigns in partnership with 7 major entertainment brands, resulting in 11M+ impressions• Oversaw e-sports influencer campaigns, leading to 1.3M+ impressions • Trevor Noah said he liked my Microsoft Flight Simulator coming to cloud launch video!

Redmond, Washington, Us

Supported the @Microsoft and @MicrosoftLife social channels• Launched the culture-focused short film “One Day. One Microsoft” by overseeing the UGC collection process, consisting of building a secure storage solution, writing emails to 15k+ employees worldwide, collecting 92 diverse stories, and collaboration with agency. One of Microsoft's top shared and watched stories of the year. • Ideated, produced, and filmed the first ACE marketing program promotion video by collaborating with stakeholders and agency to attract diverse college graduates to Microsoft• Improved social storytelling across Microsoft by leading a team of 4 to create the first company-wide Brand Social Playbook, an effort which will facilitate collaboration between content creators, social media leads, and executives • Raised visibility and understanding of the team's work by presenting the Brand Social Paybook to 120+ social leads, building a landing page, and publishing monthly team newsletter • Created video and social content to reach younger and more diverse audiences by identifying, partnering with, and coaching influential employees during the company's annual global Hackathon event

Redmond, Washington, Us

Created awareness of Windows 7 End of Support through in-product notifications and videos."Windows 10 is now on 1 billion devices. Microsoft ended support for Windows 7 in January, encouraging more people to upgrade to Windows 10 -- and it seems to have worked." - CNET • Drove $12M in store revenue and decreased engineering costs by project managing Windows 7 end of support in-product notifications, the primary awareness driver for deprecating Win7. This reached 85M+ users and contributed to the cumulative 1B+ W10 devices • Wrote, produced, and edited a video that prepared and rallied customer service representatives worldwide around the Win7 end of support strategy• Increased customer engagement in support chatbot by discovering FAQs and common pain points with end of support• Managed email campaign for Windows 7 End of Support with a 60M+ reach

• Schedule, organize, and execute professional photoshoots and advertising campaigns for individuals, organizations, and businesses• Manage multi-channel marketing growth frameworks through social media, web design and UX, SEO, affiliate, and content marketing• Generate 250k+ online video views, 43k+ live audience views, and shared on publications like Teen Vogue, University Post, UT, and University Unions

Redmond, Washington, Us

• Manage a ~$50k video and media budget to build awareness for Modern IT and Microsoft 365 Powered Device• Collaborate with agency to write scripts and provide messaging and creative feedback• Integrate videos into global engagement program to develop organic and paid media distribution strategy for IT decision maker audience• Film 10 executive partner interviews at Microsoft Inspire, gathering feedback on Microsoft 365 Powered Device for internal and external use

Austin , Texas, Us

• Analyzed competitor and internal marketing with competitive intelligence analysis and Adobe Analytics to create successful strategy• Executed innovative mixed-media marketing campaign, launching automated Facebook frameworks, producing a promo video, writing blog posts, and initiating web changes• Lead the judging process for a team of 21 to select the Global Top 10 Winners and top 3 finalists for Student Design Competition• Collaborated with trade compliance, logistics, and events specialist teams to bring 3 international finalist teams to NIWeek Conference

Austin, Tx, Us

• Partner with Executive MBA Program Coordinator to launch new marketing strategy highlighting individual student profiles and personalities to better appeal to bilingual potential applicants • Captured 10 hours of student experiences in class and during networking events throughout the program orientation• Generate 10 promotional video advertisements to be broadcasted online after translating footage between Spanish and English

Bachelor Of Business Administration (Bba), Marketing

Bachelor Of Business Administration (B.B.A.), Marketing