Yentrang Phan Email & Phone Number

Delray Beach, Fl, Us

Boulder, Colorado, Us

Parent company of IDEA Health & Fitness Association.

San Diego, California, Us

Manage all verticals of digital marketing, acquiring new customers to hit target growth goals and driving customer engagement/retention programs

San Diego, California, Us

Drive growth and performance of our paid media channels to drive event registrations

Chandler, Arizona, Us

- Develop customer acquisition strategies to scale paid media marketing efforts- Manage agencies to ensure optimal results for social, search, and display channels- Manage monthly $5M budget to meet lead and application goals- Collaborate with Facebook and Google teams for upcoming industry trends and to implement new campaigns based on new beta features- Lead asset creation for all customer touchpoints for both lead generation and nurturing initiatives - Liaison with internal student service and enrollment advisor teams to forecast staff demand- Conduct A/B testing strategies to continuously optimized each channel

Chandler, Arizona, Us

Shenzhen, Cn

Accomplishments:- Increased core brand product sales by 25% over the course of 3 months- Successfully launched 5 go-to-market product strategies - E-commerce strategy increased average order basket by 120%- Naturally grew email list by 273% in 6 months- Media mix strategy achieved 6x ROI for retargeting campaignsDuties:- Manage all direct digital marketing campaigns responsible for driving traffic to our site and online sales including Display, Email, SEM, Shopping Cart Abandonment, and Media Strategy- Website SEO and content writing- Manage social media strategy for all networks - Manage affiliate program through CJ- Develop digital marketing strategy for new product launches- Manage and implement campaigns through vendor/retail partners (I.E. Amazon) - Partner with industry leaders to promote brand including manufacturers and game software developers

San Diego, California, Us

Accomplishments:- Grew key program success metric by 20% in 1 year- Improved efficiencies in operational process, resulting in $3M savings- Developed vendor funded programs- Customer acquistion strategy resulted in first positive ROI acquisition campaign for Unleashed brand- Rebranded Pals Rewards loyalty program- Launched 3 new program benefits- Managed budget to hit goals within 5% of forecastDuties:- Manage all aspects of Petco's Loyalty Program including developing marketing strategies, training materials, vendor promotions, and customer satisfaction - Develop, pitch, and implement vendor marketing packages for co-funded promotions- Work closely with R&D as well as IT team on program enhancements and improving operation efficiency to lower overhead cost- User testing for all new features and functionality changes for launch sign-off- Lead project for program brand refresh/new market positioning - Campaign analysis and reporting - Launched online rewards center- Developed and managed promotional calendar - Work closely with CRM/E-commerce team to implement offline and online marketing campaigns- Optimize customer experience both in-store and online

Newport Beach, California, Us

Accomplishments:- Optimization and testing strategy increased email conversion rate by 8% and open rates by 10%+- Global marketing strategy increased online revenue 200%- Optimized client loyalty retention program, growing revenue from $1M in sales to $3M- Launched 10 program websitesDuites:- Website development and maintenance- Develop and implement global email marketing strategy - Support global offices develop and implement online marketing strategies- Optimizing email campaigns and landing pages using A/B testing- Manage and develop strategies for social network communities- Content management- Content writing for marketing communications- Project management and coordination for new launches and new feature developments- Website QA testing- Search engine optimization (SEO)- Photo library coordination and maintenance- Oversee interns and corporate marketing team- Analyze website and campaign performance via Google Analytics

Las Vegas, Nv, Us

Accomplishments:- A/B testing strategy increased email marketing channel ROI over 55%- Successfully aided in the launch of 10 products- Developed new website, increasing conversions rates by 5%Duties:- Responsible for the development and execution of email marketing strategies and campaigns- Optimizing email campaigns using A/B testing and segmentation strategies- Manage online merchandising & social network communities- Coordinate and manage product releases- Support and coordinate marketing strategies throughout various channels- Conduct market research and competitive analysis to study trends and consumer behaviors- Manage pay per click (PPC) campaigns- Manage graphic design team- Assist and oversee monthly builds as well as partaking in user acceptance testing- Search engine optimization (SEO) and copywriting- Conduct competitive analysis and make recommendations based on findings

Las Vegas, Nv, Us

Bs, Marketing

Master Of Business Administration - Mba, Organizational Leadership