Yen V. work email
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Yen V. personal email
Yen is a senior tech executive focusing on turn-around business growth and digital transformation at large-scale tech and consumer companies. Yen currently is CEO of Be Group - a 10 million user Vietnamese super-apps, providing ride-hailing (bike, car, delivery, taxi…), food delivery beFood, digital goods (flight, telcos…) and financial product distribution (insurance, credit card, lending…). Between 2022-2023 - Be business scaled up 5 times in GMV and revenue, while turned gross profitable since Aug 2022. The company also completed a 100 million USD in financing round from Deutsche Bank Singapore & Two minor equity fundraising rounds during the same period. Previously, Yen led digital transformation at Vietnam's largest private hospital group (18+ hospitals serving over 7 millions patients nationwide), completed building their health-tech platform including 2 mobile apps (for doctors and patients) in 17 weeks, while at the same time successfully piloting their eCommerce and tele-health that generated over USD 2 millions in revenue in 8 months at record cost/revenue ratio 7%, with daily apps features widely adopted by doctors and hospital staff. Previously, Yen was the former CEO at Adayroi.com (2017-2019), a top 5 eCommerce marketplace of Vietnam (2019) with 600+ people team. In her capacity she turned around performance of USD 100 millions+ (GMV) marketplace from a decline to double revenue and users. She spearheaded the online healthcare business from zero to over USD 25 million business via activating O2O and multi-channels strategy, tapping into a USD 2 billion market of medical tourism and VIP-healthcare segment. Yen was also responsible for driving over 10% revenue of the biggest hospitality groups in Vietnam with over 40 hotels (Vinpearl) during this time.Yen has experience in working with multiple stakeholders and government & international partnerships across industries including financial, consumer and healthcare organizations to form multi-party partnerships and commercial results. Prior to this, Yen Vu held various roles in eCommerce and retail industry including Zalora (Rocket Internet) and Agoda (Booking Holdings). Before tech, she was a Treasury FX trader and an investment banker at Citigroup and Mekong Securities.
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Chief Executive OfficerBe Group Sep 2021 - PresentHo Chi Minh, VnSuper-apps serving over 10 millions user-base: 1. Ride-Hailing: Car, Bike, Taxi, Airport Transfer and EVs 2. Food Delivery3. On-demand Delivery and 4 Hour Delivery 4. Digital Services: Flight tickets, Bus tickets, Train tickets, Telcos Top-up... 5. Embedded Finance: PayLater, Credit Cards... -
Advisory BoardDanone May 2021 - Dec 2023Paris, Fr -
Senior AdvisorAgras Vietnam Feb 2020 - Dec 2023Our agri-tech venture is top 1 player in agriculture drones, working with individual farms, cooperatives to large-scale agri corps on precision farming across Vietnam via agri-drones and precision farming strategy, including ongoing on-the-ground technical support and training. We host certified drone pilot training courses, plus student education (STEM) - in partnership with local universities in Danang and Hue. Since late 2020, we're venturing into other drone-related enterprises needs including forestry, rescue missions and construction, working with both local gov and corp sides. Please contact for detailed chat on investment or biz dev.
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Head Of Digitalization | Co-Founder Of Danh Y AppsHoan My Medical Corporation Aug 2020 - Sep 2021Hcmc, Vn -
Chief Executive Officer - Adayroi.ComVingroup Jsc Aug 2017 - Dec 2019Hanoi, VnLed Adayroi team of 620 people with annual transaction volume over USD 100 millions - selling 100+ product categories including electronics, cars, healthcare packages, fresh groceries to fashion, furniture... (Adayroi is Vietnam's top 5 B2C eCommerce marketplace 2018 in GMV). Adayroi also handled Vinmec's hospital groups online and offline b2b and b2c sales (2018-2019), Vinmart's fresh grocery delivery in 2 hours and Vinpearl's 10% of total sales b2b and b2c online & offline. ● Turned around overall business: Doubled revenue and monthly web-apps traffic by year end 2018 from previously over 12 months downtrend, while cutting EBITDA loss by -40% YOY. ● Digital Strategy & Execution: Added 5 millions organic (unpaid / SEO) traffic monthly in under 18 months. ● Business Strategy, Business Development & Global Partnerships + Grew Adayroi's basket size average to USD 100 per order - top in the region. + Expanding services product revenue to account for ~50% of revenue with minimal logistic cost and high margin. + First ever player in market to sign partnership deals to sell healthcare online with both state-owned and international healthcare hospitals including top 10 Korea, top 5 Thailand and all tier 1 & 2 state-owned hospitals across Vietnam. + Grew Adayroi to become Vinpearl's no 1 domestic travel agency by revenue 2017-2019, tripled revenue and accounted for up to 10% total Vinpearl revenue. (Vinpearl is Vietnam's biggest 5* hotel chain with 43 hotels, supplies over 50% of Vietnam's total 5* rooms) -
Assistant To Vingroup'S ChairmanVingroup Jsc 2018 - 2018Hanoi, Vn
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Associate DirectorAgoda Feb 2017 - Aug 2017Singapore, Singapore, Sg -
Head Of MarketingZalora Group Nov 2014 - Jul 2016Singapore, Singapore, Sg● Grew Zalora to Vietnam’s top 8 e-commerce traffic site (2015) and doubled cumulative customer base in 2015. Traffic grew 37%, basket size grew 30%, CR grew 15% YOY 2014-2015● Responsible for overall business revenue, gross margin and other e-commerce KPIs. Managed full marketing channels including digital paid, organic channels, PR and partnerships.● Organized the first Vietnam e-commerce player joint 12/12 campaign in Vietnam with top e-commerce partners incl GrabTaxi, Sendo, nhommua, Vietnammm, & Ministry of Trade... and over 50 partners from various industries including brands, hotels, banks and top media outlets incl ELLE, Dep magazine...) (2015) that led to double revenue growth.● Launched the first digital pop-up store in Vietnam at Bitexco Tower and first virtual fashion run-way livestream & online shopping (Collaboration with ELLE magazine) (2014 - 2015)● Strategized and executed December 2015 campaigns that brought up to daily 28x revenue multiples● Completed the M&A transition process for Zalora Vietnam acquisition deal by Central Group (2016) -
Foreign Exchange Trader - Treasury DepartmentCiti Apr 2014 - Mar 2015New York, New York, Us -
Manager - Corporate Sales & Structuring - Treasury DepartmentCiti Dec 2011 - Mar 2014New York, New York, Us
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Management AssociateCiti Nov 2010 - Nov 2011New York, New York, Us
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Investment Banking AnalystMekong Securities Sep 2009 - Oct 2010
Yen V. Skills
Yen V. Education Details
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The London School Of Economics And Political Science (Lse)Management Sciences -
Hive Global Leaders Program - San Francisco, Us
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Citi Centre For Advanced Learning - Shanghai, ChinaAnd Securities Law
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Sussex Downs College, UkAccounting & Geography
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Hanoi - Amsterdam High SchoolEnglish
Frequently Asked Questions about Yen V.
What company does Yen V. work for?
Yen V. works for Be Group
What is Yen V.'s role at the current company?
Yen V.'s current role is CEO @ Be Group | Super-Apps | YPO.
What is Yen V.'s email address?
Yen V.'s email address is ye****@****e.ac.uk
What schools did Yen V. attend?
Yen V. attended The London School Of Economics And Political Science (Lse), Hive Global Leaders Program - San Francisco, Us, Citi Centre For Advanced Learning - Shanghai, China, Sussex Downs College, Uk, Hanoi - Amsterdam High School.
What skills is Yen V. known for?
Yen V. has skills like Banking, Management, Investment Banking, Finance, Leadership, Business Development, Market Research, Sales, Strategy, Negotiation, Analysis, Strategic Planning.
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