Hi there! I'm a left brain thinker who has thrived in a right brain industry for the past 6+ years with some of the most recognisable B2C and B2B brands in Singapore and beyond. I'm also a jack of many trades, having worked on a wide variety of projects including print campaigns, video and TV productions, offline and online events, digital and social campaigns, lead and demand generation, brand strategy, and content - just to name a few (but not that few).
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StrategistMoi Global Aug 2024 - PresentSingapore -
Associate StrategistMoi Global Jul 2023 - Aug 2024Singapore
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Senior Planner - Insights And ContentMoi Global Jun 2022 - Jul 2023SingaporeMid career switch to further develop capabilities in creative strategy.- Developing campaign strategy for B2B integrated marketing campaigns and ABM programs- Crafting and developing content experiences for whitepapers, ebooks, research reports, landing pages and communications collaterals- Developing agency marketing experiencesClient portfolio includes AWS, FUJIFILM Business Innovation, Meta, ServiceNow, Splunk, VMware
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Account ManagerMoi Global Jan 2022 - Jun 2022SingaporeManaged ServiceNow account and developed narratives for agency awards submission.Entries to Marketing Interactive’s Agency of the Year Awards and Marketing Events Awards:- B2B Agency of the Year (shortlisted)- Experiential Marketing Agency of the Year (Gold)- UBS Year Ahead for Best Use of Live Streaming (Bronze)- UBS Circle One Launch Event for Best B2B Event
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Senior Brand ConsultantDia Brands Jul 2021 - Dec 2021SingaporeDrove rebranding of City Energy, including:- Development of brand identity for sub-brands City Energy Life and City Energy Go- Realignment of messaging across brand portfolio- Website re-architecture, creation and copywriting for brand portfolio- Development of social content calendarWon Best Visual Identity from the energy, utilities and extractives sector - Silver award at the Transform Awards Asia 2022 -
Senior Account ExecutiveMoi Global Sep 2019 - Jul 2021Client portfolio included Facebook (now Meta), SAP, CyberArk, ServiceNow, AWS
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Senior Account ExecutiveDentsu Singapore Pte. Ltd. Mar 2019 - Sep 2019SingaporeClient portfolio included Canon (SEA), M1
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Account ExecutiveDentsu Singapore Pte. Ltd. Mar 2017 - Mar 2019Singapore
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Account Management InternDentsu Singapore Pte. Ltd. Oct 2016 - Mar 2017
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Freelance WriterA.S.Louken Branding Aug 2014 - Nov 2014Singapore -
Brand Consulting (Intern)A.S.Louken Branding May 2014 - Aug 2014Singapore
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Client Service AssistantStandard Chartered Bank Dec 2009 - Apr 2010Singapore
Jackson Yeo Skills
Jackson Yeo Education Details
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Corporate Communications
Frequently Asked Questions about Jackson Yeo
What company does Jackson Yeo work for?
Jackson Yeo works for Moi Global
What is Jackson Yeo's role at the current company?
Jackson Yeo's current role is B2B Marketing Planner | Strategist.
What schools did Jackson Yeo attend?
Jackson Yeo attended Singapore Management University.
What are some of Jackson Yeo's interests?
Jackson Yeo has interest in Social Services, Children, Korean Culture, Public Relations, Technology, Education, Baking, Arts And Culture, Animal Welfare, Movies.
What skills is Jackson Yeo known for?
Jackson Yeo has skills like Marketing, Writing, Communication, Microsoft Office, Microsoft Excel, Photoshop, Illustrator.
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